The Case for Building and Maintaining a Fully Functional Website:

Posted by Tim Groeneveld on: 2005-09-26 15:30:00

Self SEO > Internet Marketing Articles

If you are like most SMB’s, your website doesn’t close the sale. You use your website to garner qualified leads which are then handled by your salespeople. Unless you are selling your products online, it’s difficult to measure the impact on your bottom line. As such, the benefits of building and maintaining a new website are not easily quantifiable. However, with the incredible growth of Search Engines, many buyers are going online to gather information before making a purchase. To take advantage of this and other trends, you need a website that can maximize the online exposure of your business.

To justify the amount of time and expense you are willing to expend on your website, ask yourself these questions:

·How many qualified leads would my website need to bring in to justify a cost of ___?

·Would having self-help features on my website result in increased customer satisfaction and lessen the time and expense dedicated to customer support?

·Are there productivity gains to be had by providing useful information on my website for sales staff and/or other employees?

·Could I increase the efficiency and satisfaction of my suppliers, distributors, etc. by giving them resources they can easily access on my website?

In order to maximize the effectiveness of your new website, you should take advantage of the many features, services and products that are now available. By doing so you can achieve the following:

Actions
- Attract potential new customers to your website
- Reinforce your value and enhance communication with your current customers
- Provide valuable resources for your employees/suppliers/distributors

Results
- You receive more qualified leads.
- Higher sales and profits.
- Higher customer retention, cross-selling opportunities and referrals
- Productivity gains, improved satisfaction of employees/suppliers/distributors

You’ll know that you have a great website when it accomplishes these two main functions:
1. It is a powerful sales and marketing tool that contributes to your bottom line
2. It is a communications hub that is a valuable resource center for various groups whether they are: your customers, your employees, suppliers, distributors, etc

Tim Groeneveld

http://www.snaptech.ca/

solutions@snaptech.ca

Tim Groeneveld is VP Internet Strategies for Snap Technologies Inc. Tim has written a comprehensive Website Guide for Small & Medium Size Businesses that covers topics such as design, content writing, navigation, SEO and website software (CMS). This article is an exerpt from the Website Guide. A complimentary copy of the entire Website Guide is available on the Snap Technologies website.

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