|
Self SEO Store  SEO forum Website templates Flash templates Articles archive Submit your article Register Login Search XML news feeds Free RSS news reader Contact Advertising
Best hosting reviews. Free Internet & IT Magazines. 
 
Alexa Rank Checker
Check Google Pagerank Domain Typo Generator Google Pagerank Prediction Google ban check Link Popularity Checker Keyword Suggestion Tool Keyword Misspelling Search engine ranking report Number of pages indexed
Find IP address of a website
Find host by IP HTTP Headers Check International WHOIS IP to country Ping test Server Status Check What is my IP ? Your browser details
HTML Optimizer
HTML Source Viewer Link Extractor Search engine spider simulator Meta tags Generator Meta tags Extractor Website speed test
Coming soon ...
Search Engine Marketing
SGD Networks Offers Web Designing in India SGD Networks Offers Web Hosting Only $10 per month
Affiliate Marketing Anti Spam Blogging Copywriting Domain Names Ebay Tips and Tricks E-Books E Commerce Email Marketing Google Adsense Hardware Internet Internet Connections Internet Marketing Internet Security Link Popularity Newsletters Online Promotion Personal Tech Podcasting Pay Per Click RSS Search Engine Optimization Search Engines Software Streaming Media Traffic Building and Analysis VoIP Web Hosting Web Design Web Development Webmaster Tips |
E-Power The EZine AdvantagePosted by Heidi Richards, MS on: 2005-05-01 16:04:15
Self SEO > Ecommerce Articles "Regular communication with your customers is essential to your success." - Heidi Richards - Ezines - The alternative of choice for many companies is a great way to market your company. All you need is an e-mail account and permission from your customers/clients to send the ezine. In fact, I have found ezines to be so powerful that I write and produce five a month. They are: Self-Marketing News www.self-marketingnews.com PetalsNCents (a marketing newsletter for the floral industry) - www.petalsncents.com Creating A Legacy (a newsletter for the nonprofit community) www.creatingalegacy.com Ramblin' Rose (a newsletter for my customers) – www.EdenFlorist.com WECommerce News (a newsletter for members of The Women’s ECommerce Association, International) – www.WECAI.org Since the whole topic of ezine production can be overwhelming, I will just touch on the highlights to get you started. The first thing you must do is collect your customers/clients e-mail addresses. We collect them when they call, come in the shop, answer surveys, or enter our contests. We ask for it every time we have interaction with them. We tell them the benefits. The ezine is filled with product updates, trends, surveys, special offers, testimonials, discounts and my favorite CONTESTS. Make it easy to read and brief. Two to three pages max. One of the most important things we had to deal with was when our lists started growing (beyond 250); we were very limited in sending through our original e-mail account (AOL). They have rules and sometimes will freeze an account if you send too many at once. The format would also get botched sometimes. The lists became unmanageable when we had to remove unsubscribers and duplicates. Finding the ones who wish to unsubscribe can be challenging. We switched to another service hoping they could send our newsletters and maintain our lists. It was a good service; however, we didn't like the look of our newsletter. It had limited capabilities (no bold or italic). Since I'm the creative type, I didn't want my ezines to look like everyone else's. We have now found a program we are very happy with. There is no monthly fee, just a one-time purchase fee. It is called Group Mail Pro - Mailing List & Group Management Software. And it only costs $79.95 (and you own it). For more information visit: http://www.sellshareware.com/CustomView.asp?PrID=34362.&AfID=7838&PageID=1 About the Author Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women’s ECommerce Association, International www.WECAI.org (pronounced wee-kī) – an Internet organization that “Helps Women Do Business on the WEB.” Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.  Print this article  Tell a friend
This site does not allow anonymous comments. Registered members can login to participate. Registration is free and takes only a few seconds |
