Is Google having a tough time with their website limit?
Posted by Martin Lemieux on: 2005-08-27 23:05:20
Self SEO > Search Engine Articles
Is Google having a tough time with their website limit?
By: Martin Lemieux
If you are one to pay attention to what happens within the Google realm, you
might find yourself thrown for a loop these days. As Google updates their
results, it seems like they are having some issues dealing with so many new
websites popping up.
Indexing 8 billion websites is quite an accomplishment for Google. As they
are reluctant to increase this number, they are faced with many challenges
in trying to keep some sites within these 8 billion pages while losing some
others, after each update they do to their database.
So how do you determine which listings to lose?
We've all heard of the "sandbox theory"! (New sites are added to a group of
other new sites until a certain amount of time has passed and you've proven
your worth. Once you've proven your site is valuable, Google releases it
within its regular search results).
It seems to me that if you don't own a large network of websites that can
easily increase the websites link popularity overnight, your newly created
website won't get hit as hard and is added to the sandbox for only a certain
period of time.
On the other hand, if you do own a large network of websites and increase
the amount of websites you have, your newly built website(s) will get hit
harder and may take a lot more time and promotional effort to get good
search rankings results within Google.
Let's take a look at why this may be true:
1st) It has been long speculated that Google searches through the "WHOIS"
data base regularly ("WHOIS" - Contact record of who owns a specific domain
name). By doing this Google can now see who owns what and how many domain
names they own. By doing this Google can now determine that "Company A" owns
25 websites. This collection of 25 websites can now all be crawled to look
for content copying, ghost pages, mimic pages, irrelevant link directories,
etc. By knowing that you own 25 websites, Google can quickly determine their
worth and rank them accordingly.
2nd) With this knowledge provided by the "WHOIS" data base, Google can also
see how many years you've registered each domain name for. For instance, if
you register all your domain names for only 1 year, there is a possibility
that you don't plan on using these domain names for the long term. Instead,
you may be using these new domain
names simply to keep up with new changes on the internet and new standards
in search engine optimization.
On the other hand, if you register all of your new domain names for the next
5 years, it is more likely that you are going to use these domain names in
the future. This now gives more relevance to each domain name you register
for more than 1 year.
I am now recommending to all my clients not only to make sure to register a
domain name related to their country (i.e. Canada = .ca), but to also make
sure that they register their domain name for 5 years. If you are truly
serious about increasing your business online, why would you risk missing
your domain name renewals every year and possibly loose your domain name?
Google may also look at how long you've owned this website for!
It may be true that by adding your new website to the "sandbox", Google may
also add your website to a "history report". This history report can give
their database detailed information about how old your website is. These
days, I believe that it takes about 6-8 months before Google updates your
"history report". By updating, I mean possibly releasing your website
further within search results.
See, this combination of "who owns the domain", "how long will you own the
domain name", and "how old is the website", can provide a more accurate
report to Google as to whether or not this website will survive, stay the
course, or provide great content. Through this "history report" and "sandbox
report", your website will go through an "exam" after 6-8 months in order to
determine whether or not you are ready to play with the big boys online or
whether or not your website has what it takes to succeed online.
Until Google increases the amount of websites it will index within its
results, we are all going to have to battle to stay on top. Internet
marketing in general is becoming increasingly tougher with every month that
passes. It has finally caught up to us and we are now starting to fight a
hard battle.
One more thing you may notice:
Google's cache (Snapshot image of your website when it crawls through) is
becoming a little wonky lately. One day Google will have an updated cache,
the next day it won't have a cache at all, and the following day it will
have a cache of your website from 2 weeks ago.
What does this all mean?
When Google crawls a certain page, it looks at everything. Let’s take one
specific internal page in your website. This specific page may be ranked 10
different times within the search results for 10 different key searches
depending on the content within that certain page.
As Google increasingly fights to keep certain pages, its cache may be having
a tough time keeping up and delivering the most relevant cache to date. More
times than not, the front page of a website doesn't have a cache at all
anymore! This is very interesting. It may mean that your front page may not
be the "key" anymore since more and more people are trying to cram
everything under the sun within their front page.
It is possible that your "Main Sub-Categories" are weighing higher in
Google's eyes for the quality and relevance of your internal content.
What you want to do is to provide a clean map to all your internal pages.
Your front page was the best solution for providing a map to all of your
pages. Maybe these days, your front page should be used only to link to your
main "sub-categories" and also to show your most recent posted content!
I will leave you with this. If you are new online or even an experienced
marketer online, buying many new domain names may not be the key to increase
your success right now. Buying new domains should be a long term investment.
Try increasing the popularity of your already established websites in order
to gain more exposure for your business. Owning more domains increases the
amount of time and effort you need to promote each one. Like I've mentioned
many times before, owning a network of websites is not enough! You need to
expand your horizons online, increase your content and create more business
partnerships every chance you have.
For more of Martins articles, go here:
http://www.smartads.info/newsletter
About The Author:
Martin Lemieux is the president of the Smartads Advertising Network.
Smartads is here to help your business grow online and offline. Visit us
today and grow your business!
International:
http://www.smartads.info
Smartads Canada:
http://www.smartads.ca
Internet Marketing Tips:
http://web-marketing.smartads.info
Business Resource Tips:
http://mindpower.smartads.info
Martin Lemieux is the president of the Smartads Advertising Network.
Smartads is here to help your business grow online and offline. Visit us
today and grow your business!
International: http://www.smartads.info
Smartads Canada: http://www.smartads.ca
Internet Marketing Tips: http://web-marketing.smartads.info
Business Resource Tips: http://mindpower.smartads.info
Contact him at http://www.smartads.info
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