Rocket Your Online Business into the Stratosphere!
Posted by Brian Ball on: 2005-08-14 14:46:39
Self SEO > Online Promotion Articles
NO matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to survive, any web site needs a steady flow of qualified leads.
The aim of any lead generation campaign is to build your mailing list. Internet marketers often say "the money is in the list", which is totally true. A list of responsive buying customers that trust you is worth its weight in gold!
While spam filtering has lessened the impact of email marketing, itâ€™s still a viable means to getting your sales messages out there. In theory, email is marketing is free, although of course its costs you in terms of your time. The theory behind email marketing is that by using a "hook" such as a free product or some other incentive, you can "funnel" interested parties onto specific products and services.
When you consider generating leads via an email campaign there are basically three avenues you can explore: email signatures, joint ventures and safe lists. One word of warning though, and that is avoid spam at all cost, one spam complaint can seriously damage your online business. You should familiarize yourself with the laws concerning spam, and at the very least ensure you include a un-subscription link in ALL your marketing emails. Due to spam, it is advisable that you avoid buying leads, no matter how reputable the company, buying leads can easily lead to a spam complaint, you have been warned!
In its simplest form, email marketing is a matter of putting a signature in all your emails that contains a link to your main product.
If you are looking to vastly increase your list quickly then a joint venture (JV) may well be the key you need. In its simplest form, in a JV you supply the product and a fellow marketer supplies the leads and you share the profits. Hopefully, you will then get the emails of your fellow marketerâ€™s customers, so you can then mail them with further offers.
When considering a joint venture there are many considerations you have to think about, but the main one, before you consider contacting anyone about mailing to their list, is "what's in it for THEM", not "what's in it for me". NEVER write to a fellow marketer unless you can offer them something of value in return for their help, and that is not necessarily just a share of the profits, be inventive!
Finally you have safe lists. A safe list is a list of people that have agreed to receive marketing emails in return for being able to send their own marketing email. The value of this form of marketing has never been that good. After all you are trying to sell to people who are only interested in selling to you!
You can use pay per click advertising such as overture or Goggle adwords to advertise your site and draw in interested leads.
One other highly effective way of generating interested leads is posting in forums that are related to your area of business. Include a link to your site in your signature and people interested in your sphere of business will often click it if your forum post was interesting.
Three other popular sales lead generation techniques are submitting articles to ezine publishers and article directories, press releases and testimonials for products in your target market.
No matter what lead generation technique you employ you will need a way to capture your leads email address when they arrive at your site.
A recent development in lead capture is to use what is called a "name squeeze page".
In essence a squeeze page is a web page whose sole purpose is to capture a name and email address.
They generally contain a small amount of information about the product or service you are offering as a "teaser" for the reader and will contain a sign up form, with a message like "to find out more simply fill in the form to be immediately directed to further details on this amazing product".
The Highly Popular Internet Marketing eNewsletter "Search Engine Weapons" at http://www.search-engine-weapons.com
is an excellent example of a squeeze page done right. It's a simple one page website with no distractions. In fact, there isn't even any adsense ads to distract from the one goal of capturing vistors information who have a targeted interest in the subject... very effective indeed.
A name squeeze page not only helps build your list, this information can also be used with certain software to help personalize your site for your visitor, a technique that has been shown to increase sales. Again, simply do a search for name squeeze page generators.
The more traditional method has been to use a "pop up" or "pop under" which contains some incentive to get someone to sign up. With the invention of pop up stoppers their effectiveness has dwindled and therefore unstoppable pop ups (also know as hover ads or slide in ads) have evolved. This new generation of pop ups are built into your webpage and as such cannot be stopped. Simply do a search on Goggle for "unstoppable pop up" and you are sure to find a software solution to produce these types of pop ups for you.
No matter how you generate sales leads there is one thing always to bear in mind, and that is to be effective your leads must be in your targeted market. If, for example, you are selling internet marketing products, then it's no use advertising on a site that is all about scuba diving!
When you start to build your online business, ensure you include a well thought out sales lead generation strategy from the beginning. Do not make it an afterthought; this should be in place from the very beginning if you want your business to be a success.
About the Author
Brian Ball is a Registered Search Engine Marketing Specialist and Maintains the highly popular SEO Websites http://www.blog-and-ping-machine.com , http://www.affiliatesupershop.com and publishes the SEM Expert "Search Engine Weapons" Insider Newsletter http://www.search-engine-weapons.com
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