The Power of Testimonials - Unleash the Marketing Prowess of Credibility Keyword Discovery
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The Power of Testimonials - Unleash the Marketing Prowess of Credibility

Posted by Michael Turner on: 2005-08-06 14:11:37

Self SEO > Copywriting Articles


Creating a sense of credibility for your product and website is very important and if you are successful at it then you will increase your sales by boosting the number of customers you receive.



If people do not believe in your product then you can forget them ever purchasing from you because who buys products they don't believe actually work? Now that you know you need to give yourself credibility, you need to think of ways to go about doing that. Providing testimonials on your website is one very successful way to increase your credibility and dramatically boost sales and revenues.

-Existing Business

When you provide testimonials on your website it serves many positive purposes, but the main one is that your company is legitimate, has been in existence for a period of time, and has provided the products and services claimed to satisfied customers. This in itself pacifies many people’s fears because often time the Internet is unknown and people do not readily trust every single website they come across while surfing. It is vital that you transform their mistrust into trust which can easily be done with testimonials. Try it, it really works and will make potential customers feel much more confident in making a purchase or dealing with your company.

-Quality Products and Services

If you have testimonials on your website, it shows that you sold a product or service and the customer that received it was not only satisfied, but happy enough to take the time out of his or her day to compliment you on your business practices and recommend them to other potential customers.

-Reduce Stress and Fear

Amazingly, when people read testimonials they immediately feel more confident in your company, products, and services. You want to do everything you can to get your visitors to become potential customers, and displaying testimonials on your web pages does just that. Testimonials should not be difficult to get if you are indeed a good business and provide good services to your customers. Once you have collected your testimonials, post them on the web, and watch the positive effect that it has on your business.

Don’t let another day pass you by without utilizing this amazing tool to help you gain more customers. Implement this into your business practices immediately and you will see the difference it makes in turning potential customers into buyers. Also, be sure to send a follow-up email to all of your customers after they have purchase a product or service from you, asking them to write about their experience with your company. This will be a great source of testimonials for your website, not to mention good information to help you further improve your business practices.


About the Author

Michael Turner shows you exactly how to increase web site traffic in his free 7 part mini-series. Grab it today at http://www.powertraffictactics.com/




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