|
Self SEO Store  SEO forum Website templates Flash templates Articles archive Submit your article Register Login Search XML news feeds Free RSS news reader Contact Advertising
Best hosting reviews. Free Internet & IT Magazines. 
 
Alexa Rank Checker
Check Google Pagerank Domain Typo Generator Google Pagerank Prediction Google ban check Link Popularity Checker Keyword Suggestion Tool Keyword Misspelling Search engine ranking report Number of pages indexed
Find IP address of a website
Find host by IP HTTP Headers Check International WHOIS IP to country Ping test Server Status Check What is my IP ? Your browser details
HTML Optimizer
HTML Source Viewer Link Extractor Search engine spider simulator Meta tags Generator Meta tags Extractor Website speed test
Coming soon ...
Affiliate Marketing Anti Spam Blogging Copywriting Domain Names Ebay Tips and Tricks E-Books E Commerce Email Marketing Google Adsense Hardware Internet Internet Connections Internet Marketing Internet Security Link Popularity Newsletters Online Promotion Personal Tech Podcasting Pay Per Click RSS Search Engine Optimization Search Engines Software Streaming Media Traffic Building and Analysis VoIP Web Hosting Web Design Web Development Webmaster Tips |
AdSense and Overture's bids. Which one counts?Posted by K. Alabid on: 2005-07-30 19:21:00
Self SEO > Google Adsense Articles When you shop around for top paying keywords, you will find yourself faced with such list providers who sell data based on Overture's bid estimates. They think that if the bids are high in Overture then they must be in Google, too, and they leave it at that. Most likely they do this because the learning of Overture's bid tool is much easier to get at and understand than Google's. But things are not that straightforward. Not only that, but such naive thinking can end up costing you a lot in terms of AdSense revenues plus or minus. Let's look at an example to see how these two services really compare. Keyword Phrase Overture Top Bid Google Average Top Bid -------------- ---------------- ---------------------- settlement funding $100.00 $22.96 business dsl $9.00 $6.37 home equity line $7.84 $20.37 Now if you were going to choose the best top paying keyword phrase from this list, which one would you pick? Going by Overture's bids, 'settlement funding' would be the clear winner. But once you ran AdSense ads for this phrase, your results would be quite disappointing. After all, the top paying advertiser is spending no more than $22.96 in Google's system - the one that powers AdSense! To make matters worse, if you saw these words in a large list of top paying keywords that went strictly by Overture's bids, you would end up 'leaving money on the table', since you would miss out on targeting high paying term like 'home equity line'. According to Google, these keywords are a lot more profitable than what Overture shows them to be. So, you should go by Google's results, not Overture's, if you want to have a more accurate picture for your top bid estimates. So, if you are familiar with how to get bid estimates from Google's traffic estimator, then be sure to also check the bid prices for exact matches (e.g., [home equity line]),since exact matches tend to be higher in price than the other match types, and they are often used in AdSense. For more info you can visit my web site: http://moneyseekers.bravehost.com
CIW web designer,Independent IT writer with many years experience in Internet Marketing, SEO optimization, as well as making money on Google Adsense. The owner of this website http://moneyseekers.bravehost.com
 Google Adsense Profits Mixed In With Affiliate MarketingAdSense is Stupid When...5 Ways To Improve Your Adsense Earnings2 Surefire Ways To Maximize Your Adsense EarningsGoogle Adsense PoliciesThe Great Adsense Blend..Google Adsense Advertising PoliciesMyth: Google Is Trigger-Happy At Banning Adsense Plublishers
This site does not allow anonymous comments. Registered members can login to participate. Registration is free and takes only a few seconds |
