Search Engine Optimization and keyword selection for good sales

Posted by Nishu Sharma on: 2009-04-15 02:39:56

Self SEO > Search Engine Optimization Articles

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front
door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the
right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven't followed certain specific steps, you are probably WRONG. It's hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most
likely find out that your understanding of your business and your customers' understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business. Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By
"quality visitors" I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating
the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a
search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as
Word Tracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site by search engines. The only fallacy with this
concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will
probably never scroll down to find you.

Popularity isn't enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater
the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let's look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword "automobile companies." However, your company specializes in bodywork only. The keyword "automobile body shops" would rank lower
on the popularity scale than "automobile companies," but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation
Prompts a person looking for a service or product to type in a particular word or phrase. Let's look at another example, such as a consumer who is searching for a job as
an IT manager in a new city. If you have to choose between "Seattle job listings" and "Seattle IT recruiters" which do you think will benefit the consumer more? If you were
looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people, who have decided on their career,
have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or
her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most
Specific and directly targeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually
buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the
sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work - and it is! But the amount of informed effort you put into
your keyword campaign is what will ultimately generate your business' rewards.

Martin Maier is the Author of this Articles, he is a well known internet marketer.
For Best Search Engine Optimization Company he recommends www.seoberatung.net they are the best SEO Services company
Visit here to get answer about your search engine optimization
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User comments:

seoasia - Posted on: 2010-02-17 15:20:05

yes, keyword selection is the main part of SEO. if you are using keyword that is not popular and not suitable for your website then it will not give you good results. so keywords selection is the main part. then you have to create effective metatags by using popular keywords. then start the SEO work.

newyear888eg - Posted on: 2010-02-23 04:20:43

This guide shows you how to rip DVD to MP4, AVI, MP3, WMV, WMA, FLV, MKV, MPG, RM, 3GP, etc by using DVD Ripper
Step 1: Install and run Aiseesoft DVD Ripper
Step 2: Import DVD.
Place the DVD into your DVD drive and click the “Load DVD” button to load DVD.

Tips: This DVD Ripper can load three DVD source, you can load your DVD from DVD drive, DVD folder in your PC and also IFO file.
Step 3: Video settings.
Select the output video format you want from the “Profile” drop-down list.

Tips:
1: You can also select Audio Track and Subtitle from their respectively drop-down list.
2: You can click the “Settings” button to set your video parameters.

In the Video Settings, you can select Encoder, Frame Rate, Resolution and Bitrate for your movie
In the Audio Settings, you can select Encoder, Channels, Bitrate and Sample Rate for your movie.
when you choose the specific settings, the lower window will show the "help" to explain the meanings of each setting.
Step 4: Start conversion
Click the “Start” button to start your conversion and in a short while it will be finished.
Step 5: Click “Open” button to open your output destination file.

More tips:
1: Trim Movie
If you just want to convert a clip from your DVD movie, you can click the “Trim” button to open the Trim dialog, you can trim a duration of the selected title or chapter by either dragging the Start Time and End Time sliders or setting the time parameters in each corresponding field.
After you set the trimming time, the length of the captured clip will be shown in the Select Length box for your reference.

2. Movie Effect
If you want to change the original video effect, you can click the Effect icon to set the video brightness, contrast, saturation, etc. You can also set the special effect for your movie to cater to your need.

Mildred - Posted on: 2010-02-25 13:05:57

SEO is very important for your website if you want to get a real advantage from your website, so you must utilize the keywords at a proper places so that it should help you to get more and more traffic for your website...

kaiwen123 - Posted on: 2010-04-01 09:50:48

“The Terminal” was the only movie that can resonate with me from my heart. The hero of the movie, Viktor left me a deep impression…
All the stories that how did he make him a home, how did he help a Russian who bought medicine for his dying father, how did he make a match between Enrique and the girl, the romantic experience he met, and how did he conquer a group of people who took him as a joke all moved me deep inside. This 9 months’ hard trying, made Viktor a better situation during this waiting, and at the same time, the whole entire were moved.
I got a DVD disc which had this movie in it, but I really love this movie best, now I am looking for a converter that could help me convert DVD to MP4 for mac so that I can watch it on my MP4 player, or to other formats like PS3, iPod, etc.
And I finally understood just as the hero did, life is waiting, always waiting, what we could do was earn us a better life.

williams8899 - Posted on: 2010-08-10 16:49:18

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By
"quality visitors" I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating
the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

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sanjaysinghpatwal - Posted on: 2010-08-31 19:41:58

Just want to say what a great blog you got here!
I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!

Thumbs up, and keep it going!

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dagwood255 - Posted on: 2010-09-04 06:06:25

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site.
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Stephany297 - Posted on: 2010-09-20 16:18:07

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating
Carefully chosen keywords.
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royal - Posted on: 2010-09-22 11:48:30

Hi,
Right keyword selection is very important to get better results for our business. Once we selected right target keywords for our site and then start seo work.

Thanks for sharing!
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benjamin6418 - Posted on: 2010-12-11 09:13:10

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site.
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3binfotech10 - Posted on: 2010-12-21 13:37:11

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phibufine - Posted on: 2011-01-14 03:15:15

This guide aims to show you how to rip a DVD, convert video and transfer music between iPod and computer/two iPod, make your own iPhone ringtone.
It includes 4 parts:

Part 1. How to rip DVD to iPod/iPhone/Sansa/PSP/Zune and other MP4 and MP3 Players

Part 2. How to convert all video to MP4, AVI, FLV, 3GP, WMV, MOV, MPG, RM, RMVB, MKV, VOB…

Part 3. How to transfer music from iPod to computer, computer to iPod, iPod to iPod.
Part 4. How to make your own iPhone ringtone for free

Believe or not, to do the things above what you need is download Aiseesoft DVD Software Toolkit and few clicks.

Part 1. How to rip DVD to iPod/iPhone/Sansa/PSP/Zune and other MP4 and MP3 Players.

Step 1. Click “DVD Ripper” on the main interface to run Aiseesoft DVD Ripper.

Step 2. Open your DVD Drive and put your DVD in it, then click “Load DVD” and choose “Load DVD” to load your DVD into this best DVD ripper.

Step 3. Choose your output format from the “profile” drop-down list. This best DVD ripper provides you so many formats that out of your expectation, such as “iPod video MPEG 4 (*.mp4)”, “iPhone 3G MOV 640*480 (*.mov)” and so on.

After you choose your output format, you can adjust your output video’s settings, such as “Resolution”, “Frame Rate”, “Bitrate”, “Sample Rate” and so on.
Click “Start” now to begin your conversion and you will get your video soon.

To make your output movie more enjoyable you can do some editings to it through this best DVD ripper. You can choose a part of your movie to convert (trim), remove the black edges of your DVD movie (crop) and also adjust the effect (effect) and select subtitle and audio track.

Part 2. How to convert all video to MP4, AVI, FLV, 3GP, WMV, MOV, MPG, RM, RMVB, MKV, VOB…

Step 1. Click “Total Video Converter” on the main interface to run Aiseesoft Total Video Converter

Step 2. Click “Add File” to load the video you want to convert.

Step 3. Choose output format by clicking “profile” and customize your own output video by
clicking “settings” to adjust the Resolution, Frame Rate, Bitrate and so on.

Before you click “Start” to begin your conversion, you can do some editing works, such as pick up a part of your video to convert(trim), choose your own play region(crop) and put two or more files into one.(merge into one file).
OK, now you can begin your conversion

Part 3. How to transfer your songs and videos bewteen iPod and computer/iPod

First, Click “iPod Transfer” to run Aiseesoft iPod Transfer

Click “Computer to iPod” button, it will allow you to transfer songs and videos from your computer to iPod easily.

Click “iPod to Computer” button, it will allow you to backup your songs and videos from iPod to your computer.

Click “iPod to iPod” button, it will allow you to transfer songs and videos from one iPod to another iPod dirrectly.

Part 4. How to make your own iPhone ringtone for free

Download Aiseesoft iPhone Ringtone Maker

Step 1: Click “Browse” on the right side of "Input File" to import the file that you want to make ringtone from it.

Step 2: Play it and listen the music to find the segment that you want to use it as ringtone. Then drag and click the start & end slider to set your wanted segment, or type the start & end time in the corresponding text box directly to get the exact segment. You also can pre-listen the converted audio before generate.

Step 3: Click “Browse” on the right side of "Local Output Folder" to choose the output destination.

Step 4: Check "Export to iPhone" option, the converted ringtone will be load to your iPhone directly.

Step 5: After all the settings are finished, click “Generate” to begin making your own iPhone ringtone.

If you are a Mac user, I recommend you Aiseesoft DVD Software Toolkit for Mac
it has the same functions as the windows one. You can use it easy rip your DVD, convert your videos, transfer your iPod songs and videos bewteen iPod and your Mac and also make your own ringtone.

bigmouthes - Posted on: 2011-02-11 02:28:33

Aiseesoft iPad Converter Suite is newly released software for iPad fans. It can rip any DVD files (DVD-Video, DVD folder and DVD IFO file) to iPad, convert all popular videos/audios to iPad formats and transfer files from PC to iPad, from iPad to PC and from iPad to iPad. It works similar to iTunes. So why do you always buy movies and songs from iTunes with extra money? It can help you make use of your resources.
The product is very easy in use. You just need download, install and run the trial version.

The product is multifunctional. It can trim, crop, edit video effect, merge, add text and image watermark, select audio track and subtitle, adjust video settings and snapshot.

If you are Mac user, you can choose Aiseesoft iPad Converter Suite for Mac.

jerremy255 - Posted on: 2011-02-14 11:51:49

If you pick a keyword that is not used by the people hunting for your product, you won’t get traffic. And if you use a keyword which isÂ highly popular, you’ll face intense competition from other websites and your websiteÂ may not end up in the top of the search engine for the keywords you have selected.
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oyun - Posted on: 2011-02-25 16:44:53

Good for the tips and solutions for it.

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hallasho - Posted on: 2011-03-11 01:59:28

I am not very good at digital stuff and I don't know exactly what the video format is, such as mp4, wmv, avi, and so on. I only know my iPod accepts mp4 video, my windows movie make supports wmv and if you want to upload your videos to youtube.com you have to make it into flv I think. And if you have a Camcorder video I think not many player can play it so just convert them.

You know I can easily manage those video format because of Aiseesoft Total Video Converter It allows you to convert videos to any video format you want(including HD video).

Here I will share with you how to use it:

Step 1: Load Video
You can load your videos into the converter by clicking “Add File”

Step 2: Choose output info
This converter provides you many output profiles for you to choose, you can choose your output profiles according to your need. And also you can just choose a certain video format.

You can also adjust the settings of your output profiles. You can even save a certain settings as your own output settings.

Step 3: Conversion
Click “Start” button to begin your conversion and few mins later you can get your video.

Tips: How to effect, trim and crop the video to improve your output video quality.
After your Load your video you can click “Effect” button to access the effect panel

1: Effect
Adjust the video effect as you want: Brightness, Contrast, Saturation and Deinterlacing.

2: Trim
Clip your video, pick up any part of your video to convert.
You have 3 ways to do trim:

1.Dragging the slider

2.Controlling the “Trim From” and “Trim To” button

3.Setting the Start and End time

3: Crop
Adjust video size, Cut off the black edge of your video to let you enjoy your movie in full screen by click the 'Crop' button
You have 2 ways to do crop:

1.Move your mouse cursor onto one of the eight small adjustment boxes on the cropping frame and drag the crop frame to crop the video such as cutting off top and bottom black bar. The cropped result will be shown on the Output Preview at the same time

2.Type the value directly or set the value in "Left", "Right" and "Cropped area size" area to set the position of the cropping frame.

You can also select the aspect ratio from the Zoom Mode drop-down list. There are 4 choices for you: Full Screen, 16:9, 4:3 and Keep Original.

After you convert your videos you can put your video to iPod, Windows Movie Maker, youtube.com, and other player without any problem.

jason - Posted on: 2011-05-12 11:38:59

Keyword selection/research is probably the most underestimated factor in SEO. Choosing the right keywords first time round saves lots of time.

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webmaster.mcintosh - Posted on: 2011-07-20 09:12:44

keywords selection is the major part of the seo process and everything depend on it.

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phoenixp160 - Posted on: 2011-07-22 08:29:52

earch engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating
Carefully chosen keywords.
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lilycollins - Posted on: 2011-07-23 18:53:33

Nice explanation to my problem. I had been searching for it the other day but could not find . Thanks a lot

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phoenixp160 - Posted on: 2011-07-25 05:41:53

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website.
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