Search Engine Optimization and keyword selection for good sales

Posted by Nishu Sharma on: 2009-04-15 02:03:13

Self SEO > Search Engine Optimization Articles

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating
Carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front
door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the
right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven't followed certain specific steps, you are probably WRONG. It's hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most
likely find out that your understanding of your business and your customers' understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business. Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By
"quality visitors" I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating
the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a
search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as
Word Tracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site by search engines. The only fallacy with this
concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will
probably never scroll down to find you.

Popularity isn't enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater
the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let's look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword "automobile companies." However, your company specializes in bodywork only. The keyword "automobile body shops" would rank lower
on the popularity scale than "automobile companies," but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation
Prompts a person looking for a service or product to type in a particular word or phrase. Let's look at another example, such as a consumer who is searching for a job as
an IT manager in a new city. If you have to choose between "Seattle job listings" and "Seattle IT recruiters" which do you think will benefit the consumer more? If you were
looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people, who have decided on their career,
have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or
her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most
Specific and directly targeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually
buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the
sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work - and it is! But the amount of informed effort you put into
your keyword campaign is what will ultimately generate your business' rewards.

Martin Maier is the Author of this Articles, he is a well known internet marketer.
For Best Search Engine Optimization Company he recommends www.seoberatung.net they are the best SEO Services company
Visit here to get answer about your search engine optimization
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User comments:

jksn88 - Posted on: 2010-08-02 11:10:51

search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query.

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dagwood255 - Posted on: 2010-09-01 09:36:25

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating Carefully chosen keywords. original link
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royal - Posted on: 2010-09-22 13:09:53

Awesome Article!
I have read your article and I am glad to found your post in which you offered beneficial information. IMO right keyword selection is always very important thing to get better seo results for our site.

Thanks for sharing valuable information!
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royal - Posted on: 2010-10-26 08:36:40

Hi,
I think before start doing link building we should try to select right target keywords for getting better seo results. I appreciate the information in which you offered in your article and I update my knowledge after read your post.

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offsitenoc - Posted on: 2011-01-07 10:38:46

While being an true SEO professional you should dig out all the related keywords through different keyword selection tool and then normalize them for your business.
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theseowork - Posted on: 2011-01-24 14:08:40

thanks for these search engine optimization India keyword suggestion.

bigmouthes - Posted on: 2011-02-11 02:32:37

Aiseesoft iPad Converter Suite is newly released software for iPad fans. It can rip any DVD files (DVD-Video, DVD folder and DVD IFO file) to iPad, convert all popular videos/audios to iPad formats and transfer files from PC to iPad, from iPad to PC and from iPad to iPad. It works similar to iTunes. So why do you always buy movies and songs from iTunes with extra money? It can help you make use of your resources.
The product is very easy in use. You just need download, install and run the trial version.

The product is multifunctional. It can trim, crop, edit video effect, merge, add text and image watermark, select audio track and subtitle, adjust video settings and snapshot.

If you are Mac user, you can choose Aiseesoft iPad Converter Suite for Mac.

bijiaozao - Posted on: 2011-02-25 07:07:59

This guide aims to show you how to rip a DVD, convert video and transfer music between iPod and computer/two iPod, make your own iPhone ringtone.
It includes 4 parts:

Part 1. How to rip DVD to iPod/iPhone/Sansa/PSP/Zune and other MP4 and MP3 Players

Part 2. How to convert all video to MP4, AVI, FLV, 3GP, WMV, MOV, MPG, RM, RMVB, MKV, VOB…

Part 3. How to transfer music from iPod to computer, computer to iPod, iPod to iPod.
Part 4. How to make your own iPhone ringtone for free

Believe or not, to do the things above what you need is download Aiseesoft DVD Software Toolkit and few clicks.

Part 1. How to rip DVD to iPod/iPhone/Sansa/PSP/Zune and other MP4 and MP3 Players.

Step 1. Click “DVD Ripper” on the main interface to run Aiseesoft DVD Ripper.

Step 2. Open your DVD Drive and put your DVD in it, then click “Load DVD” and choose “Load DVD” to load your DVD into this best DVD ripper.

Step 3. Choose your output format from the “profile” drop-down list. This best DVD ripper provides you so many formats that out of your expectation, such as “iPod video MPEG 4 (*.mp4)”, “iPhone 3G MOV 640*480 (*.mov)” and so on.

After you choose your output format, you can adjust your output video’s settings, such as “Resolution”, “Frame Rate”, “Bitrate”, “Sample Rate” and so on.
Click “Start” now to begin your conversion and you will get your video soon.

To make your output movie more enjoyable you can do some editings to it through this best DVD ripper. You can choose a part of your movie to convert (trim), remove the black edges of your DVD movie (crop) and also adjust the effect (effect) and select subtitle and audio track.

Part 2. How to convert all video to MP4, AVI, FLV, 3GP, WMV, MOV, MPG, RM, RMVB, MKV, VOB…

Step 1. Click “Total Video Converter” on the main interface to run Aiseesoft Total Video Converter

Step 2. Click “Add File” to load the video you want to convert.

Step 3. Choose output format by clicking “profile” and customize your own output video by
clicking “settings” to adjust the Resolution, Frame Rate, Bitrate and so on.

Before you click “Start” to begin your conversion, you can do some editing works, such as pick up a part of your video to convert(trim), choose your own play region(crop) and put two or more files into one.(merge into one file).
OK, now you can begin your conversion

Part 3. How to transfer your songs and videos bewteen iPod and computer/iPod

First, Click “iPod Transfer” to run Aiseesoft iPod Transfer

Click “Computer to iPod” button, it will allow you to transfer songs and videos from your computer to iPod easily.

Click “iPod to Computer” button, it will allow you to backup your songs and videos from iPod to your computer.

Click “iPod to iPod” button, it will allow you to transfer songs and videos from one iPod to another iPod dirrectly.

Part 4. How to make your own iPhone ringtone for free

Download Aiseesoft iPhone Ringtone Maker

Step 1: Click “Browse” on the right side of "Input File" to import the file that you want to make ringtone from it.

Step 2: Play it and listen the music to find the segment that you want to use it as ringtone. Then drag and click the start & end slider to set your wanted segment, or type the start & end time in the corresponding text box directly to get the exact segment. You also can pre-listen the converted audio before generate.

Step 3: Click “Browse” on the right side of "Local Output Folder" to choose the output destination.

Step 4: Check "Export to iPhone" option, the converted ringtone will be load to your iPhone directly.

Step 5: After all the settings are finished, click “Generate” to begin making your own iPhone ringtone.

If you are a Mac user, I recommend you Aiseesoft DVD Software Toolkit for Mac
it has the same functions as the windows one. You can use it easy rip your DVD, convert your videos, transfer your iPod songs and videos bewteen iPod and your Mac and also make your own ringtone.

oyun - Posted on: 2011-02-25 16:52:49

Good for the seo tips and solutions for it.

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emberter - Posted on: 2011-04-01 03:10:56

More and more people have their own Camcorder to record their life, family parties and something important to them.
But there are some problems when you:
1. When you want to edit them in Windows Movie Maker or some other edit software
2. When you want to put them into your portable media players, such as iPod, iPhone, Zune, Creative Zen and so on
3. When you want to watch them on some HD video players, such as Xbox, PS3, Apple TV and so on.
4. When you want to share your videos with your friends on youtube, myspace and other online video website.
All the problems' reason is the video format, MTS.
The video format of your HD Camcorder is MTS, and it is not supported by almost any video editing software, PMP, HD video Player and youtube.
So you have to convert it to common video formats.

Tip 1: Some knowledge about MTS, M2TS, TS

MTS format is a high-definition MPEG, AVC, H.264 transport stream video file format which commonly used by HD camcorders such as Sony, Canon, Panasonic, JVC. etc.
.MTS files are used primarily with Sony hardware. Camcorders make use of MTS in the form of AVCHD, a format for recording and playback of high definition video.
M2TS is a Sony high definition video file type. M2TS files are raw AVCHD videos recorded using Sony's camcorders, such as the HDR-SR(xx)series models. Panasonic, Canon and other brands of AVCHD camcorders also record in M2TS format.
TS (Transport Stream) is a communications portocol for audio, video, and data. It is a type of digital continer format that encapsulates packetized elementary streams and other data.

Tip 2: How to solve the 4 problem above.
It is easy to imagine that i met those problems when i got my first HD Camcorder. But now it is really easy for me to solve those problems.
The most important thing is convert your MTS file to other video files.

And here i recommend you Aiseesoft MTS Converter

The following is a simple guide for you:

Step 1: Load Video
Click “Add File” to load the video that you want to convert to Aiseesoft MTS Converter.

Step 2: Choose Your Output Profile and Settings
From “Profile” drop-down list you can choose your output profile according to your need.
For example, if you have a iPod and you want to convert video for it, you need to choose “iPod” from the profile list and then it also provides the second chance to specify your iPod generation.
You can also click “setteing”adjust the settings of your output video, such as “video/audio encoder”, “Video/audio Bitrate”, “Channels”, “Resolution” and so on..

Step 3: Video Editing
This powerful MTS Converter allows you to do many video editings.
1. Click "Effect" to make special effect for your movie.
You can adjust the “Brightness”, “Contrast”, “Saturation” and also you can use “deinterlacing” to improve you output effect.
2. Trim:
“Trim” function allows you to pick up any part of your video to convert. You can just convert a part of your video that you want.
3: Crop:
Cut off the black edges of the original movie video and watch in full screen on your iPod using the "Crop" function.

Step 4: Conversion
After you have done all the steps above you can click “Start” button to start your conversion.

Tip 3:
If you want to know more about TS, you can have a look Aiseesoft TS Video Converter

webmaster.mcintosh - Posted on: 2011-07-21 13:28:18

keywords selection is the main task involve in search engine optimization and it impact lots on your business.

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lilycollins - Posted on: 2011-07-23 18:22:40

Let me begin by thanking you for your thoughts, both of which make some good points and adds a worthwhile dimension to the discussion.

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lilycollins - Posted on: 2011-07-23 18:36:44

Let me begin by thanking you for your thoughts, both of which make some good points and adds a worthwhile dimension to the discussion.

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phoenixp160 - Posted on: 2011-07-25 05:54:59

These keywords are going to be essential later on. You won't just use them for a single page on your website. Instead, they should feature prominently on each page of your website, in any website-related blogs, in any website-related newsletters, and in any website-related press releases. SEO goes beyond just a website
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SEO depends wholly on keywords ands understanding them. Keywords are basic and understanding them according to the situation is critical. On the rare sides, free tools ar available in catching them in the competitive fields.

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