Building Natural Inbound Links for SEO Keyword Discovery
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Building Natural Inbound Links for SEO

Posted by John Thomas on: 2009-04-15 02:01:06

Self SEO > Search Engine Optimization Articles


Google has made several changes to their algorithm to better improve their search engine and the majority of the time when they are making changes it is to fix bad practices or black hat practices of internet marketers.

In 2007 Google made some changes to the algorithm to not put much weight to those website who purchase paid links on other high PageRank websites. There were some companies who were in the business of brokering paid links and text links.

Those who were getting websites high in the search engines by buying links were then penalized and many of them dropped emphatically in the search engines. Some have wondered why Google would make such changes in the algorithm.

The foundation of Google’s algorithm is to rank websites that have grown and built up naturally without some type of detection, or in other words Google does not like to be fooled or schemed. In order to better their algorithm they look to find websites that grow in popularity because users think a website is popular, not because that website is buying their way up the search results so to speak.

So the goal is to make your website have incoming links that look natural.

Here are some examples of inbound links that look unnatural:

Site 1: Has 200 links that are all coming from high PageRank websites. This looks unnatural.

Site 2: Has 200 links that are all coming from PageRank 0 websites. These links are not going to pass high link reputation and will not increase your rankings high.

Here is an example of inbound links that look natural:

Site 1: Has 200 inbound links and there is a mixture of PR 0, 1, 2, 3, 4, 5 etc. This looks more natural and will fair better than the site with all 200 links from a PR 4 website.

Site 2: Has 200 inbound links that point to several pages within the domain and not to just one page.

The next step is having the anchor text links not be all the same. For example if you are going after the keyword “web design” and all 200 links that are incoming links have the anchor text “web design” then that does not look natural.

It is best to have a variety of anchor text for your incoming links in order to make it look more natural.

The next thing in building natural inbound links is to have the inbound links point to several pages within the website and not all of them to same page. Having deep links meaning links to subpages and not all of them to the home page will make your inbound links look more natural.

It is also crucial when building natural inbound links that they do not happen all at once in a short period of time and then stop. Especially for new websites it is imperative to not build incoming links at a very fast pace as this looks highly unnatural.

Building natural inbound links is essential in any SEO campaign. As the search engine’s algorithm sees that the inbound links to a website look more natural then they will respect the website more.

As you build natural inbound links your website will look more natural to the search engines and will gain higher respect and authority. Plus as the search engines make constant changes to their algorithm you will not be penalized if you are doing something that looks unnatural, shady, or black hat.

The only constant thing with search engines is change and you have to always be aware that change will come on an ongoing basis.




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User comments:

Mildred - Posted on: 2010-01-21 14:20:01

The importance of link building is too much in SEO, although there are many types of link building and we can't ignore the importance of these all types however we can't ignore the rules and regulations of the Google, as Google prefer only one-way link building so we should follow only one-way link building and hence we can get a good rank in this way...

jacob6418 - Posted on: 2010-07-23 07:25:40

The importance of building natural inbound links is to have the inbound links point to several pages within the website and not all of them to same page. Having deep links meaning links to subpages and not all of them to the home page will make your inbound links look more natural.
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ddexxters75 - Posted on: 2010-07-30 08:23:54

Building natural inbound links is essential in any SEO campaign. Natural inbound links will make any website achieve higher rankings within the search engines
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jackiesensa2 - Posted on: 2010-08-02 12:06:05

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

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dagwood255 - Posted on: 2010-08-30 16:40:30

Building natural inbound links is essential in any SEO campaign. Natural inbound links will make any website achieve higher rankings within the search engines.
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royal - Posted on: 2010-09-22 13:15:27

Hi,
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digipham - Posted on: 2011-02-09 18:24:07

I totally agree with you that natural links can help our websites get high ranking in search results and have high page rank. SEO is the complicated progress. If we follow the rule of search engines, we will get good results.
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jerremy255 - Posted on: 2011-02-15 04:01:10

inbound links. The importance of inbound links to your Web site never diminishes. Search engines still value quality inbound links to a Web site for higher rankings.
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getearlier - Posted on: 2011-02-24 02:33:48

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Step 1: Load Video
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Step 2: Choose output info
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2.Type the value directly or set the value in "Left", "Right" and "Cropped area size" area to set the position of the cropping frame.



You can also select the aspect ratio from the Zoom Mode drop-down list. There are 4 choices for you: Full Screen, 16:9, 4:3 and Keep Original.

After you convert your videos you can put your video to iPod, Windows Movie Maker, youtube.com, and other player without any problem.

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phoenixp160 - Posted on: 2011-04-04 05:14:12

To improve your search engine rankings you must ensure your backlinks appear natural, especially when starting a new website. Your website may have amazing content, immaculate presentation and high quality inbound links, but still struggle to receive decent search engine rankings.
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elithawilliam - Posted on: 2011-04-20 15:33:36

This is very much true that the quality of the highly relevant links can only help to improve the search results .

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It is very great to know that link building is very good to think about. The high pagerank can boost website into the first page of google.
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Successful search engine optimization (SEO) requires inbound links from quality relevant websites. The link building component of your SEO strategy can be the most important, as well as the most difficult and time consuming, task that you undertake.
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