How to Write Press Releases

Posted by Jeremy Gislason on: 2008-01-06 22:08:51

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3 Simple Steps to Profitable Press Releases

Step #1 - Newsworthy Websites Generate Great Press

A successful publicity campaign using a press release requires a good story. You need to come up with something original about your site that will be interesting to the general public and not just to people involved in your niche subject.

Two ways to get interest in your press release are:

1. Relate your press release to a topical issue that has recently had a lot of media coverage. Tie it to anything - as long as it has relevance to your membership site.

2. Tie your press release into a particular event, exhibition or tradeshow that somehow relates to your niche subject.

Step #2 - Follow the Format

Title

Cover the most interesting aspect of your press release in as few words as possible. Make it punchy and attention grabbing, with maximum impact.

Subheading

This is your chance to add some detail about what your press release is about without spoiling the effect of your forceful heading.

Lead paragraph

This will be a factual paragraph giving all the details of your story. It will answer the questions who, what, where, when and how. If the editor has read further that your title, this paragraph will make up his or her mind about whether to use your press release.

Main body of text

The rest of your text will give information to support the story you told in the lead paragraph. Including quotes from your members is often an effective technique in this section, but remember to respect their privacy.

Boilerplate

The final paragraph, known as the boilerplate, will be a few sentences about your membership site, what it is about and what you offer.

End your press release with the word "End", add your contact information after so the editor can contact you easily to clarify information.

Essential tips for writing your next great press release:

1. Always write in the third person.

2. Keep your press release as short as possible. Edit ruthlessly and get rid of any unnecessary words and phrases.

3. Avoid hype phrases to describe your membership site such as "one of a kind" or "out of this world". Your press release is not a sales pitch.

Step 3. - The path to profitable publication.

If you want to get your press release published offline, here are a few pointers:

Research your publication

Choose a publication that is suitable for your niche subject, and which will be read by your target audience. Read that publication regularly, and get an idea of the kind of articles they print as well as the tone used. Find out who the most appropriate journalist or editor would be for you to approach with your press release.

Make the call

When contacting the editor, your approach will be polite and professional. Always call before you send them your press release; busy people tend to delete unsolicited e-mail.

If you get their voicemail, donÃ¯Â¿Â½t be afraid to leave a concise message with the main angle of your story and your contact details. Call again if you don't get a response for a couple of days.

If you speak to them in person, introduce yourself briefly and then check if you are calling at a good time. Offer to call back at a more convenient time if necessary.

Don't launch into a sales pitch about your membership site. Briefly give the editor the details of your story in a straightforward way.

Follow up - quickly

Have a press pack ready before you contact the editor and send this as soon as possible after you have spoken to them. This will consist of your press release and any appropriate photos etc.

Give the editor a couple of days and call again to follow up.

Jeremy Gislason is a leading expert on membership sites, marketing and online business. Do you want to market and sell all of your products faster? Free how to business and marketing courses at: http://www.MembershipMillionaire.com

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User comments:

seolink - Posted on: 2010-06-21 07:54:11

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ddexxters75 - Posted on: 2010-07-29 12:02:48

Press releases should be printed on company letterhead. If this is not feasible, adding the company logo is essential. The companies name, web address, location address and phone number should be printed clearly at the top of the page. PRESS RELEASE should be spelled out in all CAPS and centered in bold. The press release contact persons name should be underneath the wording and all contact numbers printed clearly underneath. If the press release is for IMMEDIATE RELEASE, say so, on the left margin directly above the title in all caps.

The next essential component of the press release is the Headline or Title. It should be centered, and in bold. The heading of the press release should capture the journalist. The title of the press release should be short and snappy, and hopefully grabbing the attention of the journalist and impressing them enough to read on.
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dagwood255 - Posted on: 2010-08-20 10:26:56

A press release, also known as a news release, is simply a written statement to the media. They can announce a range of news items: scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a release. It is a fundamental tool of PR work, one that anyone who's willing to use the proper format can use
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westernsoftware10 - Posted on: 2010-10-05 12:02:40

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arinasilence@gmail.com - Posted on: 2010-12-21 13:00:56

3 Simple Steps to Profitable Press Releases its bigger push towards the internet marketing industries.

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arinasilence@gmail.com - Posted on: 2010-12-21 13:25:09

I hope you have a nice day! Very good article, well written and very thought out. I am looking forward to reading more of your posts in the future.
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david29798 - Posted on: 2010-12-28 16:34:52

Tips for how write Press Releases:-

Write the headline.
Write the press release body copy.
Communicate the 5 Ws and the H.
Include information about the company.
Tie it together.
Add contact information.
Signal the end of the press release with three # symbols, centered directly underneath the last line of the release.

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catzilla - Posted on: 2011-03-08 16:07:45

Press releases are very definitely well worth the effort - especially if you're promoting a website. Try using some of the free and paid for press release distribution services online. In this situation, you generally get what you pay for, so it's well worth considering using some of the paid services over the free one. They will distribute your release to way more sites, and generally include more backlinks to your site in the release too.

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anupriya28 - Posted on: 2011-03-29 16:32:11

Make it benefit-driven. You can easily capture the attention of online users if you emphasize the benefits that they can get in reading your press releases. If your company is merging with another company to offer your clients with inexpensive services, make sure that you stress that out.
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rafaelaroccimadriaga - Posted on: 2011-04-08 11:40:57

How to write press release - The first thing we need to do in writing press release is; we need to make sure that the event or data is correct so that we will not be sued from any legal actions. car insurance quotes

patty80 - Posted on: 2011-04-09 03:26:11

Press release articles can also be called as news release. It is simply a written statement to the media. You may announce a range of new items like personnel promotions, awards, new products and services, scheduled events, etc. These articles can also be used as tools for PR work.
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beebop0904 - Posted on: 2011-04-11 09:39:06

How to Write Press Releases - beneficial to those who are new in the Media industry. This helps a lot, in order for us to have a successful press release. business plan writing

thomsonh39 - Posted on: 2011-04-12 03:00:48

You can also try submitting in several article directories. Just be sure that you must write a unique and informative article. Writing a press release is really a great way to promote your site. cookie cutter sets

faye - Posted on: 2011-04-25 12:28:17

I’ve bookmarked this post and will most definitely be keeping it handy for future reference. More of these, please! A Barnes, Reading
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nikkywilliams - Posted on: 2011-04-27 05:40:40

publicity is an effective tool for online business. The more publicity you do for your goods and services the more your business gets recognized everywhere on and off of the web. This will help improve my online career. I truly appreciate this post.
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kaycee - Posted on: 2011-04-28 03:44:19

Press Releases depend on your subscribers and readers. Generate these first. You can also spread the word by utilizing article directories.

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phoenixp160 - Posted on: 2011-05-09 10:11:11

Create a company letterhead for the press release. Use either standard letter (8″ x 11”) or legal (8″ x 14″) paper for the purpose. The name of the organization, address, telephone number, fax and e-mail should be clearly visible at the top left of the letterhead. The words “Press Release” should be located at the top right.
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livingwitlife - Posted on: 2011-09-02 11:01:47

One of the most famous guides to internet marketing is the book by Robert Cialdini[8] "Influence: The Psychology of Persuasion." [9] According to Cialdini there are 6 key principles of persuasion: 1. Connection, 2. Scarcity, 3. Sympathy, 4. Reputation, 5. Popularity, 6. Persistence.

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lilycollins - Posted on: 2011-09-28 20:16:49

You can also try submitting in several article directories. Just be sure that you must write a unique and informative article. Writing a press release is really a great way to promote your site.

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imagesf22 - Posted on: 2012-01-03 12:48:33

This is a great blog posting and very useful. I really appreciate the research you put into it...
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