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Lowering Your Google Adwords Minimum BidsPosted by Robert Walter on: 2007-12-03 01:13:46
Self SEO > Pay Per Click Articles Why does Google Adwords Want $10 Minimum Bid? This is a question I hear all of the time. You've spent time and money researching a market, more time and money putting a website together for that market and your ready to go live. You decide to give Adwords a shot because you've heard so many great things about it. You sign up and begin creating your account, getting excited with anticipation off all that high quality traffic your about to get. You put in the keywords and Boom! Google adwords gives you this message "Increase quality or bid to $10.00 to activate" What is going on here!!?? What a scam. The thing about Google is they reward relevancy and penalize websites that are irrelevant. Who decides whats relevant and what's not? Google does based on it's algorithm from Google Bot. I have used $10 minimum bid as an example, it could be $5 or a $1 minimum bid. Your minimum bid should be cents not dollars. How do you make Google Bot your friend? Make your website relevant in Google's eyes. This is done by a 3 pronged attack. First make sure your ad groups are "themed" around 1 keyword with variations. For instance adgroup name - ------------------------------- Discount Laptops ------------------------------- Keywords: discount laptops cheap laptops affordable laptops really cheap laptops By doing this your account is organized into a tightly knit group of keywords that makes it easy for you to write ads for. When you write your ad Google loves it when you use the keywords in your ad and so do searchers. This is an essential step in lowering your minimum bids. Cheap Laptops Discount laptops to fit your budget. Free shipping http://www.example.com/ Google will consider this ad highly relevant to your ad group's keywords. Google will also bold any keyword that the searcher typed, in your ad. Which will catch your prospect's eye. In the above example if a searcher typed the keywords 'cheap laptops' all instances of the words cheap and laptops in your ad would appear in bold. Using the keywords on your landing page Google and searchers love this also because you are focusing your landing page around the keywords that have been searched both Google Bot and the searcher will consider this very relevant, provided your supporting content stays on topic. This technique will increase your Quality Score which in turn will lower your minimum bids. Lets recap the three pronged attack for lowering your minimum bids. 1. Tightly "themed" ad groups 2. Keywords in ad 3. Keywords used on landing page Robert Walter has been successfully marketing online for over 6 years. Learn how to master Adwords with his reviews of Killer Adwords Guides. Shop for discount inkjet cartridges  Print this article  Tell a friend
 imranz
- Posted on: 2008-03-16 21:38:53
 Google Adwords keywords minimum bids are totally keyword based so choose different less paying keywords in ADS.
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- Posted on: 2008-04-28 08:40:16
Thanks Robort Nice source of information. But minimum bid for a keyword is $10 ? I think it should be cent .. SEO Company India daveyand
- Posted on: 2008-09-04 20:28:40
I was using adwords for a while and had a great quality score. I stopped putting oney on the ads as i wanted to move the cash to other places. Anyway, i've just started again and my minimum bid is now $5. The pages, ads and keywords havent changed at all. SO i am unsure why my bid is now so much. Can you comment on what i can do please? website: http://www.protella.com/ Landing pages: http://www.protella.com/ps/psads.php?s=ipod AFAIK the keyword density is pretty good for ipod. I just dont get it. ANy help would be great! Thanks newmediagal
- Posted on: 2010-06-10 20:18:32
daveyand, For most all industry and product categories, it is a given that competition will increase. There are other factors as to why your PPC is higher now. But just understand your competitors are increasing and so is their optimization efforts. So you have to keep at it too. Mary T. Andrews PPC Management and Internet Marketing Consulting smartcompanysoftware
- Posted on: 2010-11-30 06:35:26
Yeah, I've been caught out by this before and now I know better. It's all about being patient, because your back account can take a severe hammering from not knowing how to use Adwords. Employee Training Record Database by Smart Company Software jolyrichardson
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- Posted on: 2011-06-10 22:13:31
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- Posted on: 2011-09-01 14:17:52
There are two primary models for determining cost per click: flat-rate and bid-based. In both cases the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. As with other forms of advertising targeting is key, and factors that often play into PPC campaigns include the target's interest (often defined by a search term they have entered into a search engine, or the content of a page that they are browsing), intent (e.g., to purchase or not), location (for geo targeting), and the day and time that they are browsing. SEO Company India SEO Agency SEO Consulting Services adokadrik
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