Why Are PPC (Pay Per Click) Ads Are So Popular?

Posted by Terry Detty on: 2007-09-11 20:55:01

Self SEO > Pay Per Click Articles

In the offline days long before the World Wide Web and PPC (Pay per click) ads came along, publishers as well as radio and TV stations experimented with something called PPO (pay per order) and PPR (pay per response) or PPL (pay per lead) advertising. As the names suggest, these were ads where the advertisers either paid per lead generated or order generated. But the truth is that these ads never really took off and were never widely accepted.

So what happened in the case of online PPC (pay per click) ads? What caused these kind of advertisements to become so wildly popular as they are today?

Google Launched The PPC Revolution
To answer some of these questions it is useful to go back in time a little and trace the origin of the popularity of PPC ads. There is the amazing story of well known search engine giant Google which has experienced phenomenal growth within such a short time of existence.

The Google fairy tale is still a fascinating read even today. Started by Larry Page and Sergey Brin while they were still students at Stanford, for a long time this venture grew tremendously in popularity and usage and was very widely used and yet had not found a way to generate revenue. It was obvious that charging a fee for the use of their revolutionary search engine was not the right model. That search for a way to generate revenues ended when Google was already receiving millions of visitors daily and the company just found a convenient and non-intrusive way to display advertising.

It is clear that the founders of Google realized quite early on in the game, what many others have not seen to date. That is the fact that although the Internet is widely seen as an improvement of the Television, this is not true and the web is actually an adavanced telephone more than anything else. This is easily proved by the fact that TV and the web are in fact two very different mediums. TV can accommodate a lot of advertising comfortably, but advertising on the web is usually viewed as a nuisance and intrusion into people's privacy. This is the main reason why PPC ads took off quickly even when a similar concept offline never really proved attractive to most publishers and advertisers alike.

Google looked for a way to carry advertising online to its' huge audience without intruding and came up with the idea of displaying only relevant advertisements based on searches on its' popular search engine. The idea was simple but extremely powerful and meant that somebody using keywords to search for information would end up with the organic results of their search on one side and on the other relevant advertisements on the same subject.

The next problem they had to solve was the fact that based on the huge audience they had, they would be justified in charging very high advertising rates. However the market accustomed to cheap online advertising was unlikely to accept those ad rates.

And that is how PPC ads came into use at Google. By charging only for click throughs to the site, advertisers were very happy to pay huge sums as long as it was for actual visits to their sites from people who had clicked on the Google PPC ads because they will usually have been able to generate an even larger sum of money from orders placed by a percentage of the visitors who arrived at their sites.

The rest as they say, is history. The Google PPC concept rapidly grew in popularity and is today by far, the most popular form of advertising on the web.

Others Join The PPC Party
As you read this, there are numerous other online companies and sites that offer PPC ads. They make lots of sense because advertisers can easily measure their response and sales revenue against what they have spent on advertising.

Today there are a number of interesting search programs that include PPC advertising and are well worth taking a look at because they are capable of providing the perfect solution for many online marketing and advertising problems.

Terry Detty, 42, enjoys his time away from work and getting out for a breath of fresh air occasionally. When working he mainly focuses on internet marketing, internet marketing software and email marketing.

Super Affiliate Handbook

This is the amazing true story of how one woman, with no previous business experience, earns $435,000+ per year online ... selling other people's stuff!

Have you seen all the hucksters' hype about 'How to earn HUGE money on the 'Net?'

It's sickening! Most of them have never earned a dime online! They're trying to sell you some gimmick, or 'Internet Mall' that won't bring you 2 red cents.

If you're tired of the B.S. and are ready to learn the truth about Internet and Affiliate marketing - stick around.

Print this article

Tell a friend

User comments:

newmediagal - Posted on: 2010-06-10 20:34:56

PPC ads are what most companies with money turn to for immediate results. Most companies realize they can't get immediate traction using SEO, or don't know how to correctly do it. So PPC provides that avenue of instant relevant visibility if you can pay for it. In this world of short term profit quarters, that's why PPC will remain the only viable option for so many.

Mary T. Andrews
PPC Management and Internet Marketing Consulting

livingwitlife - Posted on: 2011-09-01 14:20:32

At SEO Corporation, we strive hard to give our clients, a team of professionals who are technologically progressive and forward thinking while providing you Web Design Services that are absolutely new and accessible. If you want to give your online business a complete makeover then touch base with SEO Corporation. We can help you to redefine your brand identity.

We at SEO Corporation offer you a unique combination of PPC Marketing and PPC Advertising services with excellent search engine optimization services at affordable prices and loyal customer services. Our dedicated team of experts offer you highly effective Pay Per Click services by the effective implementation of optimized campaigns, ad groups, keywords, and ad text.

SEO Company India
SEO Agency
SEO Consulting Services

lilyallen - Posted on: 2011-09-24 18:08:58

PPC ads are what most companies with money turn to for immediate results. Most companies realize they can't get immediate traction using SEO, or don't know how to correctly do it. So PPC provides that avenue of instant relevant visibility if you can pay for it. In this world of short term profit quarters, that's why PPC will remain the only viable option for so many.

Online Marketing:Internet Marketing:Web Hosting Packages:Web Development Services

mgerbel - Posted on: 2011-11-12 01:10:25

Pay per click advertising is one of the best ways to get qualified customers to your website. It is also the most cost-efficient form of Internet marketing available.It pays to learn how to use PPC effectively.A priority when it comes to that is to make sure that the ad itself is interesting but not too interesting. The majority of ad appearance problems comes from the ad being either too conservative or too flashy. The ad needs to stand out from the background of the website, and do so in a pleasing way. Too many ads seem to disappear into the background, ultimately wasting the money spent on them. At the other extreme, some ads are just too flashy with just too much information, turning off customers and possibly being rejected before they are even placed.

Post New Comment

This site does not allow anonymous comments. Registered members can login to participate. Registration is free and takes only a few seconds