The Undiscovered Potential Of Pop Under Ads
Posted by Terry Detty on: 2007-06-03 00:10:44
Self SEO > Internet Marketing Articles
There are people are convinced that the Pop under ad is nothing more that an annoying nuisance that hardly ever works. Nothing can be further from the truth. Actually there are few marketing tools that come anywhere near pop under ads in terms of its’ effectiveness in building up web traffic and giving a very swift response. What makes all the difference is a Webmaster who understands their power and knows how to use them properly.
The problem is that most people have no idea how best to ensure that their use of this tool works and helps them to guarantee success. The really important thing to realize here is that to be successful at anything, one needs to understand all the tools at their disposal and how best to make use of them.
Why Pop Under Ads Are Effective
The first thing that you should realize is that pops under ads are very different from annoying pop up ads. As the name suggests, it quietly pops under the window you are currently browsing and you only get to see it when you have finished reading and have closed the current window on your browser.
There are a number of websites whose success can be totally attributed to the wise and skilled use of pop under ads. They usually end up getting a lot more page views that they would otherwise have been able to get, thanks to well executed pop under ads. More page views for most sites means more revenue either through Adsense ads and other affiliate programs on the site or from products and services being sold off the page.
This Will Make A Huge Difference On How Effective Your Pop Under Ads Will Be
Imagine for a moment a situation where you have been seeking information on a certain subject and have just finished reading some web page on a site and are seeking more information when you discover just what you were seeking in a site that is a pop under that was concealed behind what you have been reading all along. In this kind of situation chances are high that you will examine the information with a lot of interest and rather than viewing it as an intrusion, you will welcome it.
Relevance is critical in any kind of web advertising, but more so in pop under ads, which can easily be turned from a powerful marketing tool into a nuisance if not used wisely. It is crucial that you go out of your way to ensure that wherever you place your pop under ads, that they should be as relevant as possible to the traffic that ends up getting exposed to it. The big mistake many people make with this medium is to blindly go for high numbers without caring so much about how targeted the page views are. This is a big mistake.
Design of the Pop Under Page Matters A Lot
The design of the page that you use as your pop under is critical. Remember that it will take folks a handful of seconds at the most to decide whether they should read it or not. Big clear headlines that give a pretty good idea of the subject matter without revealing everything are important. It will be worth your while to hire an experienced copy writer if you are not confident with this task. A writer is different from the designer who will ultimately have to put everything together. And since you van use your pop under for a long time and end up getting massive targeted traffic from it and thousands of dollars in profits, you will be sure of recovering your costs of hiring both a designer and a good copy writer.
In actual fact there are very few marketing tools that are capable of getting a webmaster so much traffic so quickly. This is one promotional tool that is especially useful to new web sites or new products and it will tend to work very well when combined with other methods like search engine optimization and the use of popular keywords. It can also work on its' own for a certain type of product. Mostly the type that is capable of provoking word of mouth and buzz that will quickly carry it to success in the market. Actually pop under ads can work for virtually any product you may want to promote online.
Terry Detty, 42 years old, finds internet marketing his passion. In addition to marketing he enjoys reading, and occasionally goes out for a short walk.
and pop under advertising
are powerful website promotion
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