Donâ€™t Waste Any Pages On Your Website - Even The Ones That Donâ€™t Exist!

Posted by Darina Loakman on: 2007-03-22 22:40:50

Self SEO > Webmaster Articles

I gave some advice recently to someone whoâ€™s website wasnâ€™t quite ready. They owned the domain, they had the hosting organized, but because their website wasnâ€™t ready they just let the webhost default page stay there.

To me thatâ€™s a waste of valuable online real estate ! why advertise your host when you are paying them and it should be YOU getting the benefit if anyone happens to come across your site.

So what do you do?

Well for a start,donâ€™t put up one of those annoying â€œunder constructionâ€ banners, if anything is going to drive people away from your website that will. It also gets frustrating if you put a â€œcome back on the 20thâ€ and by the 25th youâ€™re still not ready !

You need to be able to find those people who have visited, before you are ready to launch. You need to be able to contact them and let them know when you are open for business. You need to start building a relationship with them right now.

So if your website isnâ€™t ready, use the time to start building your all important contact list. Put up a simple page telling people about your upcoming website and include an opt-in form for them to add their email address to be notified when the site is up and running. Donâ€™t make it a complicated sign-up process, two fields are all that is necessary, name and email. (Do make sure itâ€™s a double opt-in to show people that you wonâ€™t tolerate spam)

Putting a page like this on your domain will serve two purposes, not only will you start to build up your contact list, and have a ready made database of potential customers to announce the launch of the site to. It also means that you wonâ€™t be under as much pressure to put a particular launch date on the site and then start to get stressed when you over-run and visitors are met with every stretching dates.

So remember every page on your website should have a purpose, even when the website isnâ€™t ready!

About The Author:
Darina Loakman is owner and editor of the popular website for work at home mums in Ireland and the UK http://www.iamawahm.com She also helps other website owners increase targetted traffic to their websites, check out some of her ideas at http://www.icangetwebtraffic.com

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User comments:

phoenixp160 - Posted on: 2011-08-04 08:01:32

All most business transfer agents seem to do is list the business for sale on a number of websites and in the odd publication. I don’t really see the value to using them, better to save your money (between 10% and 20% of the price you get for your business) and do it yourself. Obviously there’s a business opportunity here too, if you can provide a better service for sellers, it seems the market is there to be had.
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livingwitlife - Posted on: 2011-09-09 18:47:01

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