Self SEO Store  
SEO forum
Website templates  
Flash templates  
Articles archive
Submit your article

Register
Login

Search
XML news feeds
Free RSS news reader
Contact
Advertising  

Best hosting reviews.
Free Internet & IT Magazines.





25 Online Dating Articles with PLR and Master Resell Rights

This package includes 25 high quality online dating articles with Private Label rights and Master Resell Rights

Only $4.95

Alexa Rank Checker
Check Google Pagerank
Domain Typo Generator  
Google Pagerank Prediction
Google ban check  
Link Popularity Checker
Keyword Suggestion Tool
Keyword Misspelling  
Search engine ranking report
Number of pages indexed

Find IP address of a website
Find host by IP
HTTP Headers Check
International WHOIS
IP to country
Ping test
Server Status Check
What is my IP ?
Your browser details  

HTML Optimizer
HTML Source Viewer
Link Extractor
Search engine spider simulator
Meta tags Generator
Meta tags Extractor
Website speed test

Coming soon ...

Affiliate Marketing
Anti Spam
Blogging
Copywriting
Domain Names
Ebay Tips and Tricks
E-Books
E Commerce
Email Marketing
Google Adsense
Hardware
Internet
Internet Connections
Internet Marketing
Internet Security
Link Popularity
Newsletters
Online Promotion
Personal Tech
Podcasting
Pay Per Click
RSS
Search Engine Optimization
Search Engines
Software
Streaming Media
Traffic Building and Analysis
VoIP
Web Hosting
Web Design
Web Development
Webmaster Tips

The Most Important Part Of Any Marketing Plan

---

Self SEO > Internet Marketing Articles


Before we get to the nitty gritty of creating a remote control marketing system, we need to cover some basics first. That basic is...

Goals.

I know, I know, if you are like me, and most people, you would rather sit in a dentist chair having a root canal while watching rejected American Idol auditions, than commit some time to planning and goal setting. I mean what can be more painful and boring? Not much. So let’s consider this step a necessary one, overcome procrastination and get it out of our way shall we.

The first step:

In the story of Alice in Wonderland, the Cheshire Cat tells Alice and I am paraphrasing, "If you don't know where you want to go then any road will get you there". So to begin we need to know where you want to go. But at the same time we also need to know where you are starting from. So let's get started.
To find out where you are starting from we need to gather some information. Write down the following for me.

• Your total sales from last year.
  
• Your total Net Profit last year.
  
• Your total marketing expense last year.
  
• The total number of clients that bought from you last year.
  
• The total number of days you worked last year.
  
• Write down your net income goal for this year.
  Step Two:
  Now that we know where you have been, and have an idea of where you want to go, let’s figure out what needs to be done this year to reach your net profit goal. Let's put together the ratios we need for forecasting. These will be our multiplier constants. Write the answers out.
  
• Sales constant: Last years total sales divided by last year's net profit.
  
• Client Constant: Last year's total sales divided by last year's total clients. This gives you a sales volume per client.
  
• Marketing constant: Last year's total sales divided by last year's total marketing expense.
  Step Three:
  In this step, we will create our goals for this year. It will get a little exciting.
  
• To determine this year's sales goal, just multiply your net income goal by your sales constant.
  
• To determine the number of client's you need this year just multiply your sales goal by your client constant.
  
• To determine the number of client's you need per day, just divide this year's client goal by the number of day's you will be open for business.
  
• To set your marketing budget for the year, just multiply this year's sales goal by your marketing constant.
  
• Divide your marketing budget by 12 to determine your monthly marketing budget.
  Summary:
  Now I am willing to bet that process was painless wasn't it. And let's look at what we accomplished.
  
• We now know how much you want to earn as a net income this year.
  
• We now know what you need to accomplish in total sales to earn your net income goal.
  
• We set both your annual and monthly marketing budget.
  
• We created daily benchmarks to keep you on track.
  

And we did it without root canals and rejected American Idol Auditions. As we bring this article to a close, we now know where you want to go, and we know what needs to be done to get there. Congratulations.

Join me for my next article where I share the only three ways to increase sales.





Print this article    Tell a friend

The Dummies Guide to Split-Testing 5000+ Sales Pages and Finding the Most Profit
How To Get The Most Squeeze From Your Squeeze Pages
Submit Your Articles: Guidelines for Getting the Most out of Article Syndication
The MOST TRAGIC Mistake a New Marketer Almost ALWAYS Makes
Making The Most Of Your Classified Ad
Marketing and Design to Get the Most out of Your Website
The Most Profitable Internet Marketing Strategy Ever
The Most Powerful Niche in the World and How You Can Always Profit from It

This site does not allow anonymous comments. Registered members can login to participate. Registration is free and takes only a few seconds