Google AdWords Tips: Dynamic Keyword Insertion

Posted by Ryan Cole on: 2006-10-05 19:57:48

Weâ€™ve all seen those sponsored links with headlines like â€œGet [keyword] Here!â€ The thing is, what if you searched for â€œdead bodies,â€ only to find an eBay ad selling dead bodies for as low as $23.99 apiece? These often goofy-looking ads exemplify poor use of an AdWords feature thatâ€™s actually pretty nifty: dynamic keyword insertion.

Basically, this feature allows you to dynamically insert any keyword youâ€™re bidding on anywhere in your ad text. So, whoever was in charge of eBayâ€™s AdWords account did something that looks like this:

Get {KeyWord} Here!

So, when you searched for â€œdead bodies,â€ the {KeyWord} part automatically inserted your search term into the ad. Obviously, there are some drawbacks to using this feature, but knowing when and how to use it makes this a powerful way to increase CTRs on large batches of keywords. Hereâ€™s how it works:

{KeyWord efault Text}

Wherever you enter this in your ad text, the search query will replace it in your ad. Instead of Default Text, you type in an alternate word or phrase that will appear if the search query is too long. The major drawback here is that it knocks 10 characters off your already-limited 25 (or 35 for anything below the headline). So, if you enter â€œDead Bodiesâ€ as your default text, and then someone searches for â€œhow to dispose of dead bodies,â€ your ad will just say, â€œDead Bodies.â€

However, if youâ€™re not bidding on the phrase â€œhow to dispose of dead bodies,â€ but rather the broad-matched term â€œdispose of bodiesâ€ is what triggered your ad, your ad will say, â€œDispose of Bodies,â€ because dynamic keyword insertion only inserts terms youâ€™re bidding on. This is particularly useful for broad-matched terms, because dynamically inserted keywords will display in your ad exactly as they appear in your ad groups. For example, if youâ€™re bidding on the term â€œdead bodies,â€ and someone searches for â€œbodies dead,â€ the dynamically inserted keyword will display as â€œDead Bodies.â€

See? Pretty simple concept. Thereâ€™s one more thing, though. Notice the formatting of the text in the above examples. Each word begins with a capital letter. Thatâ€™s because when I typed in the formatting code, both the k and the w were capital. You can control the formatting of all your dynamically inserted keywords this way. Capitalizing k and w will capitalize the first letter of each word that gets inserted; capitalizing only the k will capitalize only the first letter; and leaving everything lowercase will leave your inserted keywords lowercase. Any default text will appear just as you type it in your ad.

A good application of this technique is to use it for regional matching on a nationally targeted campaign. For example, if you sell stereo equipment in Seattle, you can take all your ad groups and add â€œseattleâ€ to every keyword in your list, so one example might be â€œseattle stereo equipment.â€ This way, anyone who might be looking for stereo equipment in Seattle but who isnâ€™t actually in Seattle at the moment he does his search will still find your ad, and it will look like this: â€œSeattle Stereo Equipment.â€

That about covers dynamic keyword insertion. Try it out and see if you can find new ways to make it work for you. One caveat about using this feature, though: dynamically inserted keywords donâ€™t improve your Quality Score on Google. Whenever possible, you should actually type the keywords into the ads yourself. But, if youâ€™ve got a huge list of words, this is a quick fix that should improve your CTRs across the board.

Ryan Cole runs The Internet Marketing Blog, a free resource for people interested in making money online. Ryan is available to answer any questions you may have, so shoot him an e-mail at ryan (at) theinternetmarketingblog.org.

Blogging to the Bank

How A Work Shy College Dropout Cracked The Secret Code To Become A Super Affiliate Earning Up To $516.53 Per Day On Autopilot Using Free Blogs!

Now It's Your Chance To Get The Exact Step-By-Step Blueprint To Become A Blogging Super Affiliate In Just 30 Days...Even If You've Never Earned A Single Cent Online!

Print this article

Tell a friend

Lowering Your Google Adwords Minimum Bids

Google Adword - Secret X Factor - Build An Home Business Empire

â€œIncrease quality or bid $5.00 to activateâ€ â€“ Solutions For Google Adwords

Avoid Deactivation of Google Adwords

Google Adwords Content Network - On or Off? Finally a Definitive Answer!

Google AdWords Strategies

Google AdWords Tips: How to Get the Most out of Your Campaigns

Google AdWords - a Good vs. Bad Campaign

User comments:

kaylajarvis - Posted on: 2011-01-24 13:59:38

This is a smart blog. I mean it. You have so much knowledge about this issue, and so much passion. You also know how to make people rally behind it, obviously from the responses. You've got a design here that's not too flashy, but makes a statement as big as what you're saying. Great job, indeed.
----------------------------------------------------------------------
internet marketing company seo services mba in finance

cagenicolus - Posted on: 2011-02-15 14:55:17

It was very innovative article and learned about dynamic keyword insertion. thanks to share with us.

golf practice drills | golf slice

samhann7 - Posted on: 2011-05-18 12:16:44

Wow! Good site that has all the fun in the viewing of the snippets and also the different news on the same. I have enjoyed a lot by browsing this site.
spotlight viagra
drugs pharmacy reviews
bestgray hairloss online
online anti smoking pills club
cheap cialis tips
overweight pill
365days viagra
better viagra reviews
viagra hub
online viagra now
cialisli veadvisor
viagra diary
cialis daily deals guide
viagra therapy
best cialis information

cagenicolus - Posted on: 2011-05-25 13:32:28

Nice article and i got the idea what's dynamic keywords insertion.

McIntosh MCD1100
McIntosh MX150

jerremy255 - Posted on: 2011-06-16 12:50:48

Dynamic keyword insertion, also known as DKI, allows advertisers to specify if they would like the search query to be shown in their ad text for keywords that match their ads.
________________
Link Building
Link Building Services

josephsholland - Posted on: 2011-06-17 08:44:19

It was a great post. In fact I had known many unknown facts. Thanks a lot for the informative site. I had liked it very much.
car rental newark
car rentals malta
car rentals naples
car rentals losangeles
car hire milan airport
car rentals losangeles
car rentals southdakota
car rentals fortlauderdale
car rentals anchorage
car hire nice airport

anjelica - Posted on: 2011-06-20 07:43:39

It is really a different article posted in this blog and makes users to feel interesting while reading the content. I am happy to say that all the content that I have read from this blog really helped in many ways
top-internet-hosting-reviews
top-net-hosting-reviews
topunlimitedwebhostreviews
topwebdomainhostreviews
topwebhostadvisorreviews
topwebhostadvisorreviews
topwebhostdomainreviews
topwebhostingpackagesreviews
topwebhostreviewerreviews
unixwebhostingpadreviews

phoenixp160 - Posted on: 2011-07-25 08:56:48

David Naylor has an excellent explanation of some of the advanced ways to use dynamic keyword insertion within Google AdWords. Dynamic keyword insertion.
________________
Heathrow Taxi

watson012 - Posted on: 2011-08-08 07:51:05

I had really like it very much interesting info in this blog and the nice technology is visible in this blogWebHostingPad Reviews

markfort11 - Posted on: 2011-08-11 12:41:51

This is very much satisfied by the info in this blog that to very happy for sharing the great technology is visible in this blog how to become an orthodontist

seocorporation - Posted on: 2011-08-22 18:10:21

A great post about dynamic keyword insertion which will help me in increasing my conversion and ROI for my adsense campaigns. Thanks for sharing. SEO Company India Video SEO

livingwitlife - Posted on: 2011-09-01 14:10:56

Google started search engine advertising in December 1999. It was not until October 2000 that the AdWords system was introduced, allowing advertisers to create text ads for placement on the Google search engine. However, PPC was only introduced in 2002; until then, advertisements were charged at cost-per-thousand impressions. Overture has filed a patent infringement lawsuit against Google, saying the rival search service overstepped its bounds with its ad-placement tools.

SEO Company India
SEO Agency
SEO Consulting Services

markfort11 - Posted on: 2011-09-19 13:27:47

I have really impressed with this info that to sharing the nice technology is visible in this blog. Thanks a lot for providing the amazing info is visible in this blog and the way of presentation is really very great
how to become a judge
How To Become A Radiologic Technologist
How To Become A Hedge Fund Manager
How To Become A Screenwriter
How To Become A Welder
How To Become A Dispatcher
How To Become Microsoft Certified
How To Become Smarter
How To Become Anorexic
How To Become A Pro Soccer Player
How To Become A Police Officer In Florida
How To Become A High School Counselor
How Long Does It Take To Become A Ultrasound Technician
How To Become A SPEECH PATHOLOGIST
How To Become A Pilates Instructor

ssupreme11 - Posted on: 2011-09-21 00:19:05

Appreciate your taking this opportunity to speak about this cute presentation of new products. When possible, please update this web site with new information. I’ve discovered it extremely useful.

Regards,
Affordable Dissertation Writing

star09 - Posted on: 2011-09-23 00:41:42

Info software performs the utility of the syllabus it implements, either by direct providing instructions to the computer constituent or by delivery as sign to added serving of software.

Regards,
Essay Writing Help

lilyallen - Posted on: 2011-09-24 18:33:42

A great post about dynamic keyword insertion which will help me in increasing my conversion and ROI for my adsense campaigns. Thanks for sharing.

Online Marketing:Internet Marketing:Web Hosting Packages:Web Development Services

seocorporation - Posted on: 2011-10-14 15:04:13

Thanks for sharing dynamic keyword insertion techniques.

International Background

International Private Investigator

Philippine Detective

Philippine Private Investigator

watson013 - Posted on: 2011-10-15 06:45:15

This CASINO CITY ONLINE is very much impressed with the great services in winning poker this blog flash casino only that to CASINO ONNET NOW using the great technology in this blog CASINO CRUISE SHIPS I am really interesting info is visible in this blog that to CASINO CHANCE sharing gamble data the great services in this blog that to using the online blackjack just great services 66 casino online in flash bingo info this blog

scottas - Posted on: 2012-01-05 08:14:39

Thanks play free casino slots a lot for visiting online casino tips the wonderful information worlds bestcasinos online are get onlinecasino bonus useful for that casino onlinebonus information that guys are onlinegambling sites reviews rocking with the great information. I find this site is very great information casino poker gamblers and the information is also helpful for me. I am very much impressed to this technology and using lucky casino777 the information play casinogames online also much quit. This information is useful in the daily and updating the information is much the casino gambling important in this website. I had like it.

asas123 - Posted on: 2012-01-10 10:25:55

<h1><a href="http://www.nfljerseysmalltrade.com/" title="authentic nfl jerseys">authentic nfl jerseys</a></h1> Good
<h1><a href="http://www.topbagscredit.com/" title="coach bags on sale">coach bags on sale</a></h1> high quality
<h1><a href="http://www.topcoachmalltrade.com/" title="coach outlet store online">coach outlet store online</a></h1> best

choice
<h1><a href="http://www.topcoachmall.com/" title="coach outlet online">coach outlet online</a></h1> great collection
<h1><a href="http://www.bagsmalltradehome.com/" title="coach bags outlet">coach bags outlet</a></h1> Really nice bag
<h1><a href="http://www.topcreditbagsonline.com/" title="coach bags outlet">coach bags outlet</a></h1> satisfaction
<h1><a href="http://www.creditbagsstoretrade.com/" title="coach outlet store">coach outlet store</a></h1> Different response
<h1><a href="http://www.bagsmalltrade.com/" title="wholesale designer bags">wholesale designer bags</a></h1> Fashion,

comfortable
<h1><a href="http://www.topmallhomebags.com/" title="cheap coach">cheap coach</a></h1> brand loud
<h1><a href="http://www.topjerseysmalltrade.com/" title="wholesale nfl jerseys">wholesale nfl jerseys</a></h1> every delicate
<h1><a href="http://www.topnfljerseysmalltrade.com/" title="authentic nfl jerseys">authentic nfl jerseys</a></h1> good brand

cagenicolus - Posted on: 2012-01-27 09:49:52

This article is useful for me because i am taking tips on adwords these days.

car speakers
car amplifiers

Post New Comment

This site does not allow anonymous comments. Registered members can login to participate. Registration is free and takes only a few seconds