How To Turn Your eBook Into A Massive Information Marketing Business!
Posted by Daniel Lok on: 2006-10-05 19:33:53
Self SEO > E-books Articles
Do you have an e-book? Is it doing well? Most people feel satisfied if they have an e-book that is selling well. What they don’t realize however, is if they adopt three simple strategies, they can double or triple their profits.
You see it’s not enough to just sell an e-book. You should be looking at the bigger picture. The bigger picture involves converting your e-book into an information marketing empire.
How do you do that?
Secret #1 – Add Audio
If you have a successful e-book, you can boost your profits and increase your revenues by creating audios to accompany your ebooks.
Let’s say your e-book is selling well. Now what? You should consider adding audios to your e-book. Doing so will allow you to raise the price and value of the e-book you offer your customers.
What do I mean? Let’s say for example you sell your e-book online for $37. Maybe you have a successful guide on candle making. If you want to boost your sales and the value your customers perceive from your e-book, read the book, record it… or make a couple of MP3 files your customers can download.
Incorporate this into your sales pitch. Use this as an upsell.
As soon as you add a couple of hours of audio, you can raise the price from $37 to $47 to $67. Some people won’t buy from you because they are turned off by e-books. Why? They don’t want to read. You solve this problem by providing an audio of your course.
Remember, people learn differently. So, some people will prefer an audio or MP3 because they don’t learn well by reading.
Secret #2 – Get Physical
What is the next way you can boost your profits? You can go physical. Today when people think about information marketing, they think about e-books.
The truth is e-books are simply one medium, one information product idea you can market. There are other physical products however, that can generate even more profits for you.
What types of products? DVDs, CDs, membership site, business in a box, systems, templates, software, tools… there are so many things you can market besides an e-book.
So convert your winning idea into a multimedia product. Make if physical.
One of the biggest mistakes people make is they think people won’t want audios and material. That’s not true. People do want physical products, other information. They want audios. Then you can double, triple or even quadruple your price.
To me, when I sell an e-book (Like my forbidden Psychological Tactics) I always have an upsell. You’ll find you automatically make more money and you’ll reduce the risk of refunds.
People don’t want a refund when you give them this much information. Sometimes it’s not because they don’t want your product, they just want to rip you off. However, when you turn your e-book into a physical product, you’ll see your refund rate drops dramatically.
Your refund rate will drop from 12-14% to 2%. Why? You are adding to customer satisfaction. You are also helping other markets and people like the elderly (who may not want to read an e-book).
This type of product and service generates more rave reviews. And it’s easy. All you have to do is turn your product into a physical product.
Secret #3 – Create a Back-End Product
The third strategy you need to adopt to generate more profits is providing a back-end product. You see, when you are selling an e-book, you have a customer.
You should have a back-end in place, a series of auto-responders that will upsell, backend sell other products.
Most people assume they can only make money from their products. If you think like this, you will lose money. Why?
Sometimes your customers aren’t interested in your specific product, but they are interested in you. And they will take your advice. So if you offer them a back-end product, something someone else created, you may still make the sale.
You should have other people’s products readily available so you can make a commission on them. Just because someone doesn’t buy your product doesn’t mean they won’t want to buy others products.
It doesn’t matter if they buy your products as long as you are making money. If you have a back-end in place, you can act as an affiliate and you can sell them something someone else is offering. Use auto responders and make money. Pitch other people’s products. Make it profitable for your customers to invest, even if they don’t initially invest in your product specifically.
How do you profit from the people that don’t order from you? That’s how you do it.
Apply these three ideas and watch how they make you more money. You’ll be pleasantly surprised by the incredible results you start realizing.
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at: http://www.WebsiteConversionExpert.com
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