Google and eBay alliance for advertising

Posted by Subhash Kumar on: 2006-09-29 00:36:05

Self SEO > Internet Articles

The two prominent Internet companies announced an advertising partnership Monday that aims to put buyers in touch with a wider variety of sellers, such as the neighborhood exterminator, math tutor or roofer.

Google Inc. will begin selling advertising on Web auction leader eBay and help buyers quickly ring an online merchant to do business.

â€¢ The arrangement announced Monday promises to introduce "clickto-call" Web site technology to a broader audience and potentially speed its adoption as a means to more quickly connect online consumers with advertisers.

â€¢ Under the arrangement, Google would provide search results whenever an eBay member typed in a search term that failed to find any matches on eBay's vast auction site.

â€¢ Although eBay lists millions of physical, shippable goods, such as antique airplanes and used cloth diapers, the company has long struggled to sign up service providers people who sell their labor or intellect, not their physical wares.

â€¢ Nikesh Arora, head of Google's European operations, said: "We believe the future of the whole internet space is going to hinge on great partnerships formed between like-minded companies."

â€¢ He said Google was keen to develop different forms of communication with its customers and to find new ways to "monetise" advertising in cyberspace.

â€¢ Whenever a potential bidder seeks a product on eBay, Google will use its search expertise to come up with relevant promotional links. To make the links more lucrative, the two companies will collaborate on so-called "click-to-call" advertising, which allows shoppers to talk to vendors at the touch of a button.

â€¢ The deal involves an undisclosed element of revenue sharing. The "click-to-call" element pools the resources of eBay's online phone service, Skype, with rival Google Talk. Low-cost internet calling is rapidly taking off. Skype says it has 100m accounts worldwide and is adding 200,000 a day.

â€¢ Alex Kazim, Skype chief executive, said: "We've had a long-standing relationship with Google and we're excited about the prospects for extending it. It's really common on net space to have companies collaborate in areas in which they overlap."

â€¢ "We have a chance to create a whole new way for buyers and sellers to connect online and to create what we hope will be a significant revenue stream for both eBay and Google," eBay Chief Executive Meg Whitman said.

â€¢ Google is widely viewed as the most successful advertising-funded internet company. Its US rival Yahoo suffered a significant setback last month when a new advertising technology platform was delayed, sending its shares into freefall. Yahoo hoped its new system would more accurately match advertising links to customers' searches and queries, winning back ground in its tussle with Google.

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catzilla - Posted on: 2011-03-08 15:52:41

This has good and bad connotations - but I'm sure the users of ebay will gain some benefit from it. Certainly makes it easier to research the products you're thinking of buying on ebay, and that has to be a plus point
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goodseo - Posted on: 2011-03-13 09:32:26

this is a good win-win-win for Ebay, Google, and click to call, people like to be able to speak to a real person before making a purchase especially if it is more expensive.

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anupriya28 - Posted on: 2011-03-14 08:58:02

Advertising on the internet is one promotional effort done by many online business owners because of the power it can give their site by means of high traffic and conversely more returns on investments. And Google AdWords is one advertising platform that these business people turn to and just deciding on which advertising types that can fit their line of business is just the choice to do.

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anupriya28 - Posted on: 2011-03-22 12:09:10

Google's creeping encroachment into everything on the Internet, including auctions, browser toolbars, news, email, and advertising has Ebay worried. While Google does not overtly claim to seek Ebay's market share-and has actually repeatedly affirmed their partnership in public emails in response to this breaking SE News -- Ebay is reluctant to accept this and simply go about business, knowing that Google has the leverage, the technology, and the cult following to conquer virtually any Internet market, including auctions and payment services, both of which they have already begun to cultivate.
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kgray0277 - Posted on: 2011-04-01 05:50:47

Google and eBay alliance for advertising- it was indeed a great idea for google and ebay to combine for specific purposes. it only means that for ebay it is much granted to have a sale because google helps users to find specific item or product and will lead to ebay. great indeed! business plan writing

patty80 - Posted on: 2011-04-04 03:09:11

This Google and eBay alliance is beneficial for both consumers and sellers. It would be a whole different way for consumers and sellers to connect online. Sellers will have the chance to further expand its market thus increasing its revenue.
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stevebrown0904 - Posted on: 2011-04-08 11:21:38

Google and eBay alliance is a great idea. The customers will be routed directly to eBay in case they type in the keyword through google. Beneficial for the consumers and the company who sells items through eBay. car insurance quotes

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Many of us are having fun because of this collaboration. This is a landmark in terms of online marketing if you ask me...

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janedawson - Posted on: 2011-05-28 08:52:32

Let see may be a good alliance for Google and Ebay. Well the Wholesale market is precisely so high for small and big companies as these are getting benefit for the same.

zoana - Posted on: 2011-06-16 09:03:17

Advertising and promoting a product through Google is one of the best initiative taken in favor of that product and I am glad to know this effort.I think this will bring complete success in the campaigning of this product.
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abodeofseo - Posted on: 2011-09-02 22:57:18

The terms Internet and World Wide Web are often used in everyday speech without much distinction. However, the Internet and the World Wide Web are not one and the same. The Internet is a global data communications system. It is a hardware and software infrastructure that provides connectivity between computers. In contrast, the Web is one of the services communicated via the Internet. It is a collection of interconnected documents and other resources, linked by hyperlinks and URLs

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lilycollins - Posted on: 2011-11-09 15:31:59

This has good and bad connotations - but I'm sure the users of ebay will gain some benefit from it. Certainly makes it easier to research the products you're thinking of buying on ebay, and that has to be a plus point...
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camilla - Posted on: 2012-01-08 22:34:06

Ebay made a great choice to team up with Google, the best search engine ever made.

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