How To Write A Sales Letter For Your Web Site - Even If You're A Beginner

So you want to sell online... You have a product ready to go, but how are you supposed to write a sales letter like the ones used by the biggest names in internet marketing? A sales letter that attracts prospects and makes sales?

It's no secret that the biggest names in online marketing have been studying the art of writing sales copy for the web for many years. If they haven't, they hire someone who has.

Just having a product to sell online is not going to make you sales. Unless you have the budget to hire a pro copywriter for the web (which will cost you as much as $15,000 for one sales letter, possibly plus 10% of the gross sales), you had better start learning how to write a sales letter that will bring you sales.

The key to a winning sales page for your web site is crafting a great offer. Your offer must be so irresistible, that it almost looks like you are getting the short end of the deal. Like the customer is taking advantage of YOU!

Your irresistible offer must also stand out from the crowd. Develop your own USP (unique selling proposition) and wave it around like a flag. This is why they should buy from YOU, instead of somebody else.

One more thing your offer must do is solve a pressing concern or problem that your prospect is AGONIZING over. Your sales letter must clearly state their biggest problem. Prove how bad this problem really is to your reader. Then give them the clear solution to their problem available only from YOU!

Lead off your sales letter with the offer's biggest benefit to your potential customer. Then lead them into an interesting story dealing with their situation. Capture their attention and hold it, by inserting subtle "teases" that tell them what's to come further on in your letter. This creates curiosity, and if done well, will keep them GLUED to your web page.

To build value for your product from their perspective, educate your reader and inform them of what your product will do for them (always keeping "What's In It For Me" in mind). Make sure any strong statements are backed up with a "reason why" so they are more believable. This does wonders for your credibility in their eyes. If price is a major objection use a strong reason why to make the prospect understand your product's real value to them.

As your offer develops use a limited time or limited quantity deal to create a sense of scarcity and fear of loss. Spell out your bonuses clearly and recap the benefits they will get (and WHY they are important). Then go over everything they will get WHEN (not IF) they buy from you.

Some sales people would call your next step closing the deal, but you should really look at it as a "call to action". Tell your reader EXACTLY what you want them to do NOW, then tell them WHY.

Sign your sales letter as you would normally, with a pleasant goodbye and your signature or initials (a scanned or hand drawn signature works well). Include a P.S. where the first paragraph is another recap of what they will get, and in the second paragraph nicely question their commitment and attitude concerning the biggest benefit, ending with another strong call to action. (The second paragraph can be a P.P.S.)

The more your practice, the better you will become at writing sales letters for the web that sell.

Studying "The Masters" helps a lot, too. It is common practice in the world of copywriting for the web to collect a "swipe file" of sales letter examples from various copywriters and marketers. Use the examples in your swipe file to build (also known as modeling) your own successful sales letter, written mostly in your own words. Be sure you customize the examples for your market and offer, and don't copy anything word for word or you may be facing copyright infringement troubles later on.

Read more Internet Home Business Tips and Advice that you can use from Ken Leonard Jr.

Giant Headline Swipe File

Learn How To Make Sales While Others Are Whining ! Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace

With This 90+ Page Guide... You Can Simply Adapt These Proven Headlines To Your Own Products and Services... And Cash In Just Like Clients Of Topnotch Copywriters Who Created These Masterpieces Did !

Related Articles

How to write a successful article
How to Write Better Advertising Copy
How to write sales copy
How To Write Ads That Get Response
How to write your website in 60 minutes

User comments:

jolyrichardson - Posted on: 2010-12-24 08:36:21

Finally, got what I was looking for!! I definitely enjoying every little bit of it. Glad I stumbled into this article! smile I have you bookmarked to check out new stuff you post.
----------------------------------------------------------------------------
online marketing companyseo services

smallyfish - Posted on: 2011-06-28 09:40:53

This is very fascinating, You are a rather skilled blogger. I’ve joined your rss feed and look forward to seeking extra of your fantastic post. Also, I have shared your website in my social networks! LED Strip

smallyfish - Posted on: 2011-06-29 10:07:46

I wonder how you got so good. This is really a fascinating blog, lots of stuff that I can get into. One thing I just want to say is that your Blog is so perfect!wheat flour machine

smallyfish - Posted on: 2011-07-22 10:17:47

I guess I just don't see people shopping and buying things w/ their phones - they're too small. It's going to take more to convince me. filter press

smallyfish - Posted on: 2011-07-25 10:37:10

The way you tell about things is awesome. i always wait for your posts. Great post! Finally i have all the necessery info about it! Thank you so much! Really its remarkable. moulin a blé d’usinage

smallyfish - Posted on: 2011-08-09 08:57:00

.It has a unique quality that you can rarely found on the other sites. .Pellet Mill Manufacturer

smallyfish - Posted on: 2011-08-15 10:18:46

More developments will be coming and surely, this humble commenter will be proud to be part of it. keep it up and more power. oil screw press

smallyfish - Posted on: 2011-08-31 09:46:36

I found it very informative as I have been researching a lot lately on practical matters.I must admit that Russia is a strong extremely country I have known ..Aluminum Wallet

livingwitlife - Posted on: 2011-09-01 13:28:28

Copywriting experts at SEO Corporation have several years of experience in field of SEO Copywriting and they know how to produce great sales copies which can turn a random visitor into a prospective client.

If you are looking for the best SEO Copywriting services, look no further. You have arrived at the right place where SEO copywriting experts lend voice to your business and concerns, to present them in the most attractive fashion.

SEO Company India
SEO Agency
SEO Consulting Services

lilyallen - Posted on: 2011-09-23 18:41:11

More developments will be coming and surely, this humble commenter will be proud to be part of it. keep it up and more power.
Online Marketing:Internet Marketing:Web Hosting Packages:Web Development Services

seoindiadesigners - Posted on: 2011-09-27 11:38:03

Very good article, there are useful infos at Selfseo.
SEO India SEO Company India SEO Services India

digipham - Posted on: 2011-09-27 14:30:15

Road Safety
Having attention grabbing copywriting in your online marketing campaign is the key to success. There are two things that you need to have in your marketing copy. You need to figure out a name for your list and a 15-30 word headline. The purpose of this marketing copy is to drive traffic to your website. You want customers to subscribe to your list.
contemporary doors
last minute
casino online legali
http://www.redfin.co.il
http://mortgages.org.il
http://xn--7dbafbik9hlge.com
ice cream sandwich
Herbal Incense

digipham - Posted on: 2011-09-28 16:08:11

The way you tell about things is awesome. i always wait for your posts. Great post! Finally i have all the necessery info about it! Thank you so much! Really its remarkable
Premium Web Directory
Web Listings
Business Directory
Local Directory
Popular Directory
Editors Directory
Live Bookmarks
Vote Bookmarks

digipham - Posted on: 2011-09-30 15:16:06

landscape photography

dolce perchè questo 'passaggio di testimone' mi rende il saluto più lieve. Quando io e mia figlia chiuderemo la porta per l'ultima volta
Van leasing
Bongs
adderall side effects
earn extra cash
Houses for sale in Oakville
job search

Cars
tigara electronica
Banja Vrujci
seo optimizacija
honeymoon packages
sports tours

digipham - Posted on: 2011-10-05 07:26:27

Sign your sales letter as you would normally, with a pleasant goodbye and your signature
iPhone deals free iPhone
concierto
pikavipit
audio books
payday loans online
ingersol rand
downspout
Metformin Side Effects
Sarkari Naukri
Karpacz noclegi

digipham - Posted on: 2011-10-05 07:29:04

evening dresses

Xtreme NO Reviews

you put a really useful information. Keep it up. Keep blogging. Great stuff, worth reading. Thanks for sharing!

Halloween contacts

digipham - Posted on: 2011-10-07 17:07:00

More developments will be coming and surely, this humble commenter will be proud to be part of it. keep it up and more power.
payday loans
credit cards
cuu du lieu
arizona accident attorneys
how to tutorial
kids furniture
payday loans
cyprus company
cyprus offshore
cyprus international trusts

lenovo - Posted on: 2011-10-07 21:16:46

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

erotic massage london

lenovo - Posted on: 2011-10-07 21:17:18

I really suppose this web site wants far more consideration. I’ll most likely be again to learn much more, thanks for that info
auto insurance companies

digipham - Posted on: 2011-10-09 18:28:18

Studying "The Masters" helps a lot, too. It is common practice in the world of copywriting for the web to collect a "swipe file" of sales letter examples from various copywriters and marketers.
svchost.exe

digipham - Posted on: 2011-10-10 02:44:34

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Investing in Gold
Internet Modeling
delray beach seo
delray beach web design
massage therapy schools
massage schools
article submission service
SEO Company
kids apps

lenovo - Posted on: 2011-10-12 12:08:10

Finally, got what I was looking for!! I definitely enjoying every little bit of it. Glad I stumbled into this article! smile I have you bookmarked to check out new stuff you post.

buy cigarettes online

lenovo - Posted on: 2011-10-12 12:09:05

I wonder how you got so good. This is really a fascinating blog, lots of stuff that I can get into. One thing I just want to say is that your Blog is so perfect!

Social Bookmarking

lenovo - Posted on: 2011-10-12 23:45:44

I found it very informative as I have been researching a lot lately on practical matters.I must admit that Russia is a strong extremely country I have known
digit3

digipham - Posted on: 2011-10-13 03:08:46

If you are looking for the best SEO Copywriting services, look no further. You have arrived at the right place where SEO copywriting experts lend voice to your business and concerns, to present them in the most attractive fashion.
Play Blackjack Online
Soccer Betting
Play Online Poker

Post New Comment