Email Marketing Tips - How To Create A Squeeze Page
Posted by Simon Akers on: 2006-09-13 22:34:50
Self SEO > Email Marketing Articles
In order to build your opt in list and generate sales you need targeted leads. The primary goal of a squeeze page is to collect the name and email address of each visitor.
With a highly optimized squeeze page its possible to achieve conversion rates as high as 50% or more (meaning 50% of the visitors to the squeeze page submitted their name and email address).
A squeeze page consists of a headline, bullet points, and a subscription form. You can also add testimonials and audio or video messages to increase your conversion rates.
Use a clear and precise headline that clearly explains what you are offering. You have just five to ten seconds to grab the attention of your prospects with your headline or they will leave your squeeze page instantly. Try to answer the question "What's In It For Me?" as this is what your visitors will be asking themselves when they first see your squeeze page.
Use bullet points to list all of the benefits that you are offering the prospect. You are trying to convince each visitor that what you are offering can solve their problems and improve their business.
Use a subscription form to collect the name and email address of each visitor to your squeeze page. All you need is the HTML code for the subscription form that is provided to you by the auto responder service you are using (such as Aweber). Just copy and paste the code into your squeeze page where you want the subscription form to be.
Make sure that you use a call of action phrase such as "get your free report now" or "get free instant access" to encourage visitors to submit their name and email address. You can also use call of action phrases such as "send my free report now" or "give me free instant access" for the text in the submit button of your subscription form.
Its possible to create a high quality squeeze page that is small enough to fit into the browser window (without needing to scroll down). You can do this by creating a wide page (about 800 pixels wide) and placing the headline with bullet points on the left and the subscription form on the right.
To increase your conversion rates you can also offer a free bonus gift such as a report or ebook. This works best if you create a unique bonus yourself, related to what your offering, that is of great value to the prospect (making you different from everyone else).
Here is a great example of an effective squeeze page that uses the strategies explained above to produce a high conversion rate collecting leads: http://www.marketingoasis.com/su/
Once you have set up your squeeze page and follow up messages you will need to start sending visitors to your website. Submitting content to article directories and writing press releases are the most effective ways of generating unlimited free targeted traffic.
This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: http://www.MarketingOasis.com
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