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How to Set Up an e-Commerce Site

Posted by Colleen Happ on: 2006-08-29 23:00:28

Self SEO > Ecommerce Articles


Want to know what is involved in selling your products online? This article will explain the basic elements that go into making an ecommerce site work.




E-Commerce opportunities on the internet are mind-boggling. Ecommerce transactions in the U.S. are projected to hit $198 billion in 2006 according to shop.org. According to eMarketer, Canadian consumers spent $3.8 billion online in 2004 and that number is expected to rise to $5.7 billion in 2006.

There are four main costs to setting up an e-commerce store:

  1. Hosting costs/shopping cart software
    Hosting costs for an ecommerce shopping cart solution range from free to $79.95 per month or more. Before you purchase a shopping cart system, there are many things to consider.

    When choosing shopping cart software, you need to consider the number of credit card processors and shipping services it supports. Credit card processors and shipping services can change, so the software will need to be easy to update and be well supported to keep up with the changes in the market. You will also need to consider how easy it is to set up and add products and how easy it is for the customer to use. Shop in some the shopping cart’s sample stores before you make your decision. It is also important to determine if it can handle the tax system where you are selling and if it supports your chosen method of shipping, whether it is by weight, fixed amount, or both.

    You also have to consider the company who will be hosting your site and/or shopping cart. If your shopping cart is going to be hosted by the same company that hosts your site, you need to ensure that it will be fully supported. You will also need to ensure that your order forms and shopping cart will be secure. Ask your web hosting provider if your hosting package includes the use of their secure server (SSL) or if it will cost extra. Most commercial shopping carts are hosted separately from your site, and the SSL is included in the montly fees you will pay for the software.

    Some popular shopping carts are:
    • X-Cart.com - A popular commercial shopping cart.
    • Oscommerce.org - This is an open source based online shop, (so it’s free!) but it is not easy to set up for a 'newbie'. You will also need to find a host that supports it.
    • Zencart.com- Another free open source program that is maintained by volunteer efforts. It is based on oscommerce, and a little easier to set up. Like any open source program, however, it does not have support staff to help you if you are stuck. To solve any problems, you have to rely on forums and other users to help you.
    • Cartville.com
    • Paypal.com - Paypal offers a free shopping cart, but it does not work with many tax systems, like the one in Canada.


  2. Development Costs

  3. Whether you hire someone to develop and customize your store or you do it yourself, there are costs involved. You will need to customize the color, logo, shipping, tax and addresses, just to name a few. You will also have to set up your products and product options.

  4. Cost of a merchant account

    The next cost involves setting up a method of receiving credit card payments on-line.

    Setting up a Paypal account is the least expensive option (2.9% + $0.30 USD per transaction at the time of writing). Costs for your own merchant account are higher – there are usually set up fees ($500+), transaction fees (up to 3% per transaction) and a monthly flat fee as well. If you already have a merchant account set up off-line, an e-commerce account will be significantly cheaper.



  5. Promotional Costs

    You should also budget for advertising and search engine marketing to drive consumers to your site. After all, what good is having a store if no one comes to shop?


  6. This article is by no means all encompassing, but it does cover the basics of selling online. An ecommerce site is an affordable way to sell your products to your customers. Compare the costs with setting up a physical store front – the cost of selling on-line is truly cost-efficient. But Beware! Even though opportunities abound in today’s market, if you try to run an ecommerce website on the cheap you will ultimately limit its potential.

    Good luck with your store!

    Colleen Happ provides insightful information about marketing and web design. She owns Happ Consulting, a successful Alberta web design company.




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    User comments:

    lyndabroome - Posted on: 2010-12-29 14:03:00

    I would like to thank you for the endeavors you have made in writing this article. I am going for the same best work from you in the future as well. In fact your constructive writing abilities has urged me to start my own blog now. Really the blogging is spreading its wings rapidly. Your write up is a fine instance of it.
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    peterdisuja10 - Posted on: 2011-03-08 16:45:41

    Its a very good notes for the users which going to make the e-commerce portal. This is necessary thing for the website.

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    jimb45 - Posted on: 2011-06-10 23:58:00

    There is so much great software out there to create e-commerce sites. It is not a hard process to create them with the right software. They are built nice. whistleblower

    webmaster.mcintosh - Posted on: 2011-07-04 12:06:08

    Very to the point article and i got the way to go for e commerce website. Developing a e commerce required much efforts than developing a normal web application.

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    phoenixp160 - Posted on: 2011-07-22 09:13:45

    1-registering domain name
    2-finding good, secure hosting
    3-installing e-commerce software package
    4-populating database with model #, prices, descriptions
    5-creating site template
    6-set up payment processor
    7-installing analytical reporting solution
    8-advertise and promote the site
    ________________
    Web Design Glasgow
    Glasgow Web Design

    livingwitlife - Posted on: 2011-09-02 05:25:58

    Originally, electronic commerce was identified as the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late 1970s, allowing businesses to send commercial documents like purchase orders or invoices electronically. The growth and acceptance of credit cards, automated teller machines (ATM) and telephone banking in the 1980s were also forms of electronic commerce. Another form of e-commerce was the airline reservation system typified by Sabre in the USA and Travicom in the UK.





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    lilyallen - Posted on: 2011-09-23 18:58:19

    Very to the point article and i got the way to go for e commerce website. Developing a e commerce required much efforts than developing a normal web application.

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