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LURKERS and BABBLERS and the Make-Up of Your Subscriber BasePosted by Bill Platt on: 2006-06-22 18:13:46
Self SEO > Email Marketing Articles I see comments from frustrated list owners all of the time. They get frustrated because they have started discussion lists where no discussions take place... sure, they have subscribers, but discussions are scarce. Out of frustration, these list owners invariably throw their hands up and walk away from their lists. If you are one of these discussion list owners, then this article is for you. I have been managing discussion lists on the net for nearly two years. Truth is, the average list has 28 MEMBERS. And, chances are 24 of the lists' members are LURKERS. Lurkers are those who are members, but never post a single question or comment to the list. Every list has them. Yet, most list owners are frustrated by the lurkers. They would like to see discussions on their lists, so that they may be educated the same as the lurker. I have one list that is a discussion type technical support list. I have 140 members on that list and 120 of them are only lurkers. This list is set up for the lurkers who have computer problems to ask their questions, and the professionals answer the questions. Many of the lurkers find this an interesting and educational forum in which they only participate when they have questions. This list will go often times for up to 8 weeks without a single question being posted, and then pow, ten questions in two days. If you are interested in exploring this list, then please visit: http://groups.yahoo.com/group/WindStorm to get the details. Most discussion lists top out in membership around 150 members. There are of course exceptions to this rule, but more often than not, a discussion list will hold between 20 and 150 members. Lurkers are actually really good for a list. They lurk behind the scenes learning from those of us who are the BABBLERS. People want to learn, that is why they are lurking on your list in the first place. Lurkers are the learning population on the web, while the babblers are the teachers on the web. If you are a babbler, then this is your chance to become known. If you are in business on the web, and you are a babbler, your business will eventually benefit from this fact. By being a teacher, you are lifting yourself up on a pedestal that few people want to be on. You are lifting yourself into a position of trust and respect. The lurkers on your list will begin to trust and respect your point of view. When they are ready to purchase what it is that you sell, the lurkers are more likely to buy from you as opposed to buying from a stranger. Even on the web, people tend to buy from only those whom they trust. As a discussion list owner, it is very important to remember that there are 3 types of people subscribed to your list. First there are MEMBERS. Out of the list of MEMBERS, you will discover the other two types of people subscribed to your list, LURKERS and BABBLERS. The BABBLERS will keep your list active, and the LURKERS will remain to give the BABBLERS a steady audience. If you would like more BABBLERS on your list to keep things interesting for you too, then you need to get your subscriber base up. No matter which list I own, moderate, or subscribe to, it seems that no more than 17% of the membership base are BABBLERS. And the remaining 83% are LURKERS. That is the reality of life on the Internet. So, don't despair or disparage your lurkers. They are your lifeblood. Treat them as such, and they will treat you well without typing a single keystroke to the list.
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