5 Ezine Publishing Tips To Help You Avoid Spam Filters

Posted by Debbie LaChusa on: 2006-06-22 18:10:39

Question: What is the number one enemy of email marketers?

Answer: Spam filters

I believe the majority of those using email marketing are on the up-and-up. They're people like you and me - small business owners and independent professionals who know the importance of building relationships with their prospects and clients. They also know that an ezine is a great small business marketing tool and one of the easiest and cheapest ways to build a big prospect list.

But the one battle we all face is deliverability. How can you ensure your ezine, which is an important small business marketing vehicle, will actually get through to your readers and not get trapped by sensitive spam filters?

(1) You must be familiar with the common spam trigger words.

Find out the words and phrases that trigger SPAM filters and avoid them at all costs if you want your message to get through.

(2) Always run your email messages through a spam checker before sending them out.

Even if you're writing to avoid spam trigger words, there may be phrases or words in your message that can be problematic. By running your messages through a spam checker you have an opportunity to edit out these problem words or phrases. If your email marketing program doesn't offer a spam checker, search online for one - there are free, web-based services available.

(3) Ask your subscribers to add your email address to their white list or address book.

This will increase the chances of your ezine getting through to them and not getting stuck in a well-intentioned spam filter.

(4) Use your name and/or company name in the "From" line.

Your subscribers will recognize the email is from you AND if they've added you to their address book or white list, your ezine has a greater chance of being successfully delivered and being opened.

(5) Include the name of your ezine in the Subject line.

Once again, this helps with recognition. Even if your ezine gets through your subscribers' spam filters, if they don't immediately recognize it as your ezine, they could delete it, or not take the time to open and read it.

If you're using email marketing as one of your small business marketing tactics, it's important to stay up on the latest technology and information about spam and deliverability. If you do, odds are you'll be able to count on your ezine as a valuable marketing tool for your small business for years to come.

Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com.

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User comments:

phoenixp160 - Posted on: 2011-08-02 06:12:01

I used Microsoft Outlook and managed my list manually.
At the time it was all I knew and you know what? It worked! For over five years I generated 100% of my small business marketing consulting clients from referrals that I tracked directly to those email messages.
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livingwitlife - Posted on: 2011-09-06 13:21:19

People tend to be much less bothered by spam slipping through filters into their mail box (false negatives), than having desired e-mail ("ham") blocked (false positives). Trying to balance false negatives (missed spams) vs false positives (rejecting good e-mail) is critical for a successful anti-spam system. Some systems let individual users have some control over this balance by setting "spam score" limits, etc. Most techniques have both kinds of serious errors, to varying degrees. So, for example, anti-spam systems may use techniques that have a high false negative rate (miss a lot of spam), in order to reduce the number of false positives (rejecting good e-mail).

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kingston123 - Posted on: 2011-10-28 16:24:29

these five tips are very important to avoid the spam filter.i appreciate your post.i like to read informative blogs and this blog is also so good and helpful.thanks for taking time to discus this topic..
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craigslistz22 - Posted on: 2011-11-22 17:05:33

i agree with you these tips are so good and helpful.i think your thoughts are good and you think very well about this topic.this blog is so good and helpful.thanks for taking time to discus this topic.. craigslist

sandy101 - Posted on: 2011-12-15 06:45:27

It's tough being a marketer online these days, as having to contend with automated black box style spam filters, means it's hit of miss as to whether your message gets through. It's a shame someone doesn't develop some sort of pay per email model, so you are guaranteed delivery, and recipients are guaranteed to be able to fully opt out.

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