Is Your Autoresponder Service Obsolete?

Posted by Mark Flavin on: 2006-05-11 23:36:10

Self SEO > Email Marketing Articles

If gold is in your mailing list, then an autoresponder service provides the mining tools for you to enjoy the same.

Indeed, the heart of every email marketing campaign is an excellent autoresponder service. If the autoresponder service you are subscribed to has few features which have been rendered outdated by the changing times, then you won’t be able to make the most out of your mailing list. You won’t be able to derive as much sales as you’d want. You won’t receive the response that you’d expect. And you won’t realize the value of having a sizable subscriber base.

So how would you know if the autoresponder service you’re subscribed to is the best partner for you could possibly have for your online business’ success?

1. Does your autoresponder service provide for an unlimited number of mailing lists per account? Modern day marketing prescribed that you should group your prospects into different categories to increase response. You can’t jumble them up under one mailing list. People who have bought from you, for example, necessitate a different approach than the one you’re pursuing with people who have yet to make a purchase of any of your products.

2. Does your autoresponder service gather the details that you need? If you want to determine that you’re tapping into the right market, then your subscribers’ general statistics would have to be studied. And these stats are dependent on the information they will leave when they signed up. Your autoresponder service must be able to ask the details that you will need for your review.

3. Can your autoresponder service personalize message delivery based on the details given by your subscribers? Studies show that if your subscribers are referred to by their names, you’d get a better response.

4. Does your autoresponder service provide for a double opt-in approach? Double opt-in would require that your subscribers confirm their subscription before finally being included in the mailing list. This would eliminate the problem of bogus email addresses and eventual spam complaints.

5. Is your autoresponder committed to improvements that would make it cope up with the changing internet marketing landscape? Spam filters evolve. New email marketing tactics develop. Consumer behavioral patterns mature. Your autoresponder service must be dedicated enough to face, and conquer, new challenges that will come up.

6. Does your autoresponder allow an infinite number of signups? Email marketing is a numbers game. The more subscribers you have, the more success you can achieve from this tactic. Your marketing campaign may be in a rampage, but if your autoresponder is not up to the task, all your efforts would be for naught.

7. How innovative is your autoresponder service? Most autoresponder these days offer a variety of fantastic subscriber-harvesting tools such as normal pop-ups, time-sensitive pop-ups, HTML or text delivery, built-in search engines, subscriber editing options, and the likes. These are all helpful for your email marketing campaign.

8. Does your autoresponder service promise a devoted technical support, 24 hours a day, 7 days a week? Your email marketing campaign is crucial to your online business plan. An autoresponder service should serve as your best partner for the task. There should be no interruption to its service, or at the very least, any inconvenience should be attended to at the soonest possible time.

9. Can your autoresponder service guarantee a high deliverability ratio? The leading autoresponder services promise at least a 99% chance that your messages would reach your subscribers. Is your autoresponder service up to par?

10. Will your autoresponder service defend you against spam complaints? You won’t be able to battle all spam complaints by yourself, especially if most of them would be improperly laid. You need a comrade, and an excellent autoresponder service should realize this need and be ready to stand by your side.

Mark Flavin Is The Owner Of Mark Flavin Marketing. Mark Is An Expert In
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