Avoid Ebook Flops - 3 Tips To Determine Profit Potential

I recently spoke with a financial advisor who is writing her first e-book on financial planning for second-time marriages. At first, I thought, “what a great set of keywords for success!” They are so specific that if a user enters those keywords then they might just buy the e-book. Unless…

After a quick search on NicheBot.com, I found that only 20 searches in the last year have been made with the keywords, “financial planning for marriage”. EEK. So they are so specific, that no one is searching for those keywords.

Does this mean there isn’t a market for the kind of book? No. It only means that no one is using this keyword search and it might be a little harder to sell this type of e-book.

So, how do you sell this e-book?

While Google’s adWords may not be the best option for getting regular sales, you may be able to start an affiliate program and market the e-book through online relationships, person-to-person networks, articles and tips for your customer base.

Do this sound like hard work to you?

It may initially be hard work, but it also may make you an expert in your industry. It may set you apart from other financial planners. And if you are lucky, you may even be able to up sell a second updated version of your book.

Here are a couple of questions to ask before you decide to sell an e-book online:

1. Are you truly interested in this topic? If you are not passionate about the topic and you just expect money to come rolling in, stop now. You can’t just put an e-book online and expect buyers to find you.

2. Do you have the time and energy to put forth to get the word out about your self-published e-book? This may include magazine articles and speaking engagements related to your e-book’s topic.

3. Are you willing to network? This may include blog posts, emails and phone calls. You might want to have your own blog or podcasts to promote your e-book and your business. Blogging and podcasting will bring more visitors to your site over time. They may even be craving the information in your e-book.

Before you spend hours and hours creating an e-book, please take a moment and do your homework. You will want to have realistic expectations before you begin. The path to the end of the rainbow may be difficult unless you plan first.

After spending over 13 years in Internet Marketing, Advertising, and Web Development, I left my corporate career to teach others how to build and brand their internet business. My development and internet marketing expertise has been utilized at Dell Computers, Siemens Medical, and Emerson Process Management.

Learn more about me on my website at: Brand Terra

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