Attracting Customers to Your Web Site Keyword Discovery
Get our FREE SEO Guide
Subscribe to our newsletter to receive useful SEO tips, tricks, strategies, free ebooks that are available only to our subscribers and get this amazing SEO guide for free!

Your email is safe and will NEVER be shared with any other parties. And of course, you can unsubscribe at any time.

Name:
Email:
SEO Elite - #1 SEO Software

Who Else Wants To Finally Get A #1 Google Ranking In As Little As 7 Days... And Drive A Minimum Of 789 Unique Visitors To Your Websites Per Day?

Keyword density checker PHP Script

Check the keyword density of a website with this script

Only $9.95
Coming soon ...


Self SEO Store  
SEO forum
Website templates
Flash templates
Best hosting reviews.
Free Internet & IT Magazines.
Articles archive

Submit your article

Register
Login

Search
XML news feeds
Free RSS news reader
Contact


AddThis Feed Button

Attracting Customers to Your Web Site

Posted by Amit Kumar Chatterjee on: 2006-05-06 17:14:27

Self SEO > Online Promotion Articles


Designing a professional web-site is at best a job half-done - unless it is able to attract customers and bring business. Web-sites are not merely for image enhancement - but also a marketing tool that attract customers and bring business. The least a web-site can do is to return the money invested in its creation.


To make a web-site work for your business - you must promote it among target audience so that potential customers can locate it conveniently and find it useful as well as easy to navigate. Many exporters make the mistake of investing total budget in web-design and leave nothing for promotion.

Your web-site, however good-looking and useful it may be, is not going to attract customers unless you work for it consciously. You must have a plan for promotion - and budget as well ! If necessary, cut down on some fancy Flash gimmicks and invest that money in web-site promotion.

Developing Plan for Web-Site Promotion

To develop promotion plan for a web-site - one first needs to identify all possible sources from where visitors may come. The core of the promotion plan is to prioritize and maximize traffic from each of these sources.

There are essentially 6 sources of traffic to a web-site

  1. Direct Visitors : Those who type in your domain name and go directly to your site. Off-line advertising, word of mouth, viral marketing etc. are main drivers for this kind of web-site traffic.
  2. Search Engine : Those who search for your name, product or service in a popular search engine and land-up at your web-site. This is going to be the most popular and major route, web-site visitors are likely to take.
  3. Directories/Yellowpages : Those who find your company and consequently web-site from Web-based Yellowpages such as alibaba.com, vanik.com, infobanc.com, infospace.com etc. Vertical, subject oriented yellowpages (such as vanik.com, infobanc.com) are becoming increasingly popular than generalized ones like infospace.com.

    This channel usually sends high quality, serious visitors who has the potential to become customers in near future. Seriousness of the visitor is visible from the effort he/she has demonstrated in reaching your web-site by first identifying a suitable subject oriented directory/yellowpage and then locating your company from it.

  4. Banner/Advertisements : Those who reach your web-site by clicking paid banner or classified advertisement in another web-site or search engine. This is an easy but costly way of attracting visitors. However, it could be very effective if proper care is taken to place banner/classifieds in strategically important places.
  5. Link Exchange: Those visitors who find your web-site while surfing through another web-site of similar content. This is an inexpensive way of bringing visitors that has the added advantage of increasing Google Pagerank.
  6. Target e-Mail Visitors : Those who click through to your site from an e-mail. Success of this source depends a great deal on quality of your e-mail distribution list. If your mailing list has people who are truly interested in your product and service or in the information you are sharing - it may bring high quality visitors.

    However, if you play on quantity and resort to spamming in the belief that even if a small section of the millions or thousands from your mailing list respond, it will bring windfall - you are surely heading for disaster. E-mails collected from dubious means such as purchase, harvesting etc. do not help in bringing customers - if anything it invites wrath of anti-spam groups and authorities.

  7. Conclusion

    If you have a web-site - you should also have a plan to promote it. Web-site promotion plan should consider all sources of traffic, prioritize them as per available resources and present a step by step action plan. A good plan should set targets and deadlines as well as monitoring process.

    Amit worked in blue-chip Indian and MNCs for 15 years in various capacities like Research and Information Analysis, Market Development, MIS, R&D Information Systems etc. before starting his e-commerce venture in 1997. He writes regularly for Great Indian Bazaar - export import trade point & business directory serving exporters, importers, manufacturers, buyers and sellers since 1997 You may find more articles by Amit at FAIDA - Newsletter Articles on Export Import Trade Over Internet . Visit Amit's Blog at http://ez-import-export.blogspot.com/





    Print this article    Tell a friend
    User comments:

    itsmekap - Posted on: 2011-03-02 12:11:26

    PPC also a good way to getting traffic but its expansive...

    SEO Company India SEO India SEO Delhi

    padmalakshmi - Posted on: 2011-06-10 19:27:27

    Custom Logo
    Brochure Design
    Web Design

    lilycollins - Posted on: 2011-09-09 19:39:50

    This is possible but not easy for any online marketing company or internet marketing company.

    linsanguo - Posted on: 2011-11-16 09:42:47


    What these Replica watches do and how are they different or similar to the real designer watches? Let us look at all the similar features of these breitling Replica.
    omega Replica are the imitation of the designs of the original watches that are there with all designer ones. You can catch up with all the designs that you see with the labeled watches companies. You can get all the designer watches in the replica stores. Secondly, these Replica Tag Heuer watches are so well made and crafted that they look like the original branded watches. It becomes very easy for you to feel as if you are wearing the original watches. You feel as if you are some sort of celebrity who is there with your own designer watches in front of you.

    wangjiming - Posted on: 2011-12-10 04:10:17

    mts file converterWant to convert MTS to other video formats? MTS File Converter is the

    best solution to this problem which can assist you to convert MTS files as easy as possible. MTS File Converter is specially

    designed for converting MTS files to almost all the mainstream video formats, including AVI, 3GP, WMV, FLV, MP4, MPG, etc. What

    makes you surprise is that this MTS File Converter can also extract audio as various audio formats and enable you to share them on

    the media players.
    ivr convertergets more and more popular with people for its amazing conversion speed and

    excellent output quality.
    f4v converterThis fantastic F4V Video Converter can easily convert F4V to all the

    popular video and audio formats including MP4, AVI, MOV, WMV, etc.
    block spywareSpyware Block is just as the tiger out of cage, leaping in to the market with

    huge power, doing great job on block computer virus and harmful invade system.

    convert m2tsNo matter you want to convert m2ts to avi, mp4, divx, dvd, flv(Youtube

    supported), or other video devices like iPod, iPhone, PSP, PS3, Xbox, M2TS Converter can perfectly finish all that. Little joy can

    equal that of converting your big M2TS files to common formats with just a few clicks, doesn't it? More features list below:
    Post New Comment

    This site does not allow anonymous comments. Registered members can login to participate. Registration is free and takes only a few seconds