Splogging - The Son of Spam!

The Internet has revolutionized our world. It's really that simple. The introduction of email has reshaped the way we live our lives and how we do business. It allows instant global communication for the masses - no matter where you are in the world you are never more than a quick email away from home. With progress came abuse in the form of spam or junk email. We're all familiar with this particular problem. There is, however, a new problem. It's called splogging - the son of spam.

Splogging refers to spammers using blogs (web logs) to profit from as a business. If you're not familiar with the term blog it's simply an online journal that legitimate businesses are using to great effect online. Blogs look and act just like normal websites but are usually updated daily by their owners - which search engines just love.

Sploggers are not using blogs legitimately however. It's the same old routine. They've taken something that has real value and use and have now corrupted it for their own purposes. So spam blogs = splogs. It's a cute name for something that has become a real problem online.

So what do sploggers do? It's quite a simple process really. They use special software packages to generate hundreds or thousands of blogs each and every day. They then fill these blogs with crap content produced by other software packages - most of this content is barely readable. They then fill those pages of content with adverts. The splogs are then found by the search engines, people click on the ads and the splogger makes lots of money. The splogs are specifically built to offer no real value so that you'll click on the Google or Yahoo ads instead. It's a complete scam.

I'm sure you're sick of seeing these spammy sites show up in search engine results. Splogging adds nothing to the online world and makes surfing the 'net very frustrating. There's a difference though. You can take direct action against sploggers.

What can you do?

If you ever see Google or Yahoo ads on these splogs then simply report the splog to the relevant search engine. They hate splogs because of the extremely poor quality of their content. You can report them by using the feedback link on the ads themselves. The splogger may receive a warning or in some cases Google and Yahoo will shut their accounts down completely. The end result is no more money for the splogger and no more splogs.

Help make the Internet a cleaner and more useful place to be. Report a splogger today.

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A number of systems have been proposed to allow acceptance of email from servers which have authenticated in some fashion as senders of only legitimate email. Many of these systems use the DNS, as do DNSBLs; but rather than being used to list nonconformant sites, the DNS is used to list sites authorized to send email, and (sometimes) to determine the reputation of those sites. Other methods of identifying ham (non-spam email) and spam are still used.



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