The Pros of Email List Building
Posted by Chase Davenport on: 2006-05-01 16:04:29
Self SEO > Email Marketing Articles
Email list building is an important aspect of internet
marketing. Very few visitors will buy a product on the
first visit to a site. If you have collected their email
address, however, you can lure them back to the site at any
time in the future with promotional emails. This greatly
increases your chance of converting a visitor into a
Advertising costs time and money. List building, on the
other hand, provides you with a conduit to promote your
site directly to potential customers relatively free of
Many sites use "squeeze pages" which force visitors to
enter their email address in order to access the site.
This is a type of "forced lead" that many internet
marketers use to build their lists, and there are several
programs out there specifically for squeeze page
generation. Other sites use a more casual "opt-in" method
where users are offered updates, etc. through email
subscription but are not forced to enter their email
address in order to access the site.
Even if a very small percentage of visitors that give you
their email address actually read or respond to any of your
emails, this is still an effective way to hang on to a
visitor. Each visitor becomes a potentially recurrent
visitor if you can stay connected to them through email.
Beyond that, email lists allow you to market to customers
and offer them special offers that can lead to recurring
sales from the same customer. Your list is a way to stay
in touch with your customer, rather than simply
surrendering them. If your product is good and you have
treated the customer well, you will begin to build a
rapport which can generate sales simply by word of mouth.
This saves you time and energy in advertising and is much
more valuable than simple text hyperlinked image ads.
As long as you are genuine, convincing, and don't hound
your email subscribers too often, email marketing can be
Email lists take a long time to build but are worth the
effort it takes to build and maintain them. Without a list,
you will always be searching and prodding for new
customers. As I said, this takes massive amounts of time
and expertise through advertising. A list provides you with
a customer base that you can always return to and only
aggregate. With a quality product and deft email marketing,
you truly can generate huge profits through your list.
Chase Davenport is an Associate Partner at Madison &
Monroe, the internet's premier source for online
moneymaking information, products, and reviews.
Visit us at: http://www.madisonandmonroe.org
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