How Do You Really Make Money With Adsense

Posted by Kelvin on: 2006-04-27 03:10:12

Self SEO > Google Adsense Articles

The funny thing about making real money with Adsense is that it largely doesnâ€™t involve Adsense. The optimization strategies that the forums and hundreds of articles and blogs constantly repeat are not even half of the story of receiving a sizeable monthly cheque from Google.

The fundamental rule of Adsense is traffic. Without traffic, no Adsense clicks, regardless of how precisely youâ€™ve picked your placements or how much time youâ€™ve spent perfectly blending the ads into the structure of your content so that they now appear as additional links and not advertisements.

The large majority of Adsense Publishers forget this very important fact and focus on trying to improve their click through rate. Finding your optimum click through rate can only come after youâ€™ve got a steady and respectable flow of traffic. If you obsess about optimization before youâ€™ve fleshed out your site and expanded its reach into the search engines you will never actually develop your website and even if you get your CTR up to something quite formidable you will only be making a fraction of what you would be if youâ€™d focused on your sites expansion.

So what should you do? If the fundamental rule of Adsense is traffic, the fundamental rule of traffic is that you canâ€™t get a repeat visitor until theyâ€™ve been a first time visitor, and a first time visitor can only come to your website through a certain number of channels.

Putting advertising aside as unless youâ€™re playing the arbitrage game you wonâ€™t convert on the margins, you are left with two serious options - the search engine results and incoming links from other websites. The latter supports the former so I always concentrate on getting as many pages under as many keywords into the search engines as are related to the particular website Iâ€™m working on. This is Search Engine Optimization territory.

With SEO you are trying to force the search engines to recognize your website and individual pages within it as relevant to particular keywords. What youâ€™re trying to say is that â€œmy website is more relevant, and so more valuable, to that keyword search than the first ten that are already thereâ€. The more times you can convince the search engines of this the more traffic youâ€™re website will receive. The more traffic youâ€™re website receives the more clicks it will generate on Adsense and the more money you will make.

Focus on working out what keywords are related to your particular niche, build content of value that answers the question of each keyword phrase and then get supporting links to back up your relevancy. If you do this for your website you will significantly increase your traffic. Once your traffic is organic and automated turn to optimizing your Adsense ads through testing different placements, colors, formats etc. Once youâ€™ve done that, this website can be left pretty much on auto-pilot and you can turn your attention to the next project where you will be very easily able to replicate what youâ€™ve just done. Now youâ€™re into Adsense Empire Building territory and this is where the â€œrealâ€ money lies.

If you want to learn How to Make More Money With Adsense, my website UnderstandingAdsense.com will help you do it.

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