How to Create an Effective Internet Business Website

An Internet business can rise and fall based on more then just the quality of the product or service they provide. Marketing your product or service can make or break your Internet business because if you don't promote your business effectively then you could end up with a garage full of extra inventory. Therefore it is imperative that you create a website campaign for your Internet business to avoid financial loss and the feeling of failure.

How should you create your website? What information should you put on your website? First of all let's change the singular “website� to the plural “websites�. Yes, you should have more then one website for your Internet business. Many Internet website and graphic designers will advise that you have one major website for your Internet business. This is not the way to go.

Why? There are many reasons, but one major reason is that if you have only one website then you are barraging your potential customer with too many options. Having a long list of links on your website can drive your customer away from actually purchasing your product or service. Providing information regarding your company can be helpful, but also may become a distraction for potential customers.

How many websites should you have for your Internet business? It varies depending on your product and scope of services, however in general you should have the following three main websites: a branding website, a sales letter website, and a power squeeze website page.

What is the purpose of these three main websites? What information should you place on these websites? The major goal is to minimize the number of distractions on each website which can lead to a higher sales conversion rate. Create a website environment in which one major task is assigned to each website.

Following is information regarding the purpose and content necessary for the three major types of websites.

1) Branding Website: The purpose of the branding website is to brand you and/or your Internet business. Successful businesses create a marketing brand that a customer associates with their company. The sole purpose of the branding website is to promote your brand. You do not sell your product or service at this website.

2) Sales Letter Website: The sole purpose of this website is to sell your product or service. You can provide purchasing information on this website and allow your customers to purchase directly from this website.

3) Power Squeeze Website Page: The sole purpose of this website is to capture personal customer information. When customers reach this page you should request their first name, last name, and email address at a minimum. It is vital to capture this personal information as it enables you to build a relationship with the customer and market to them over and over in the future. The Power Squeeze Website Page should come right before the Sales Letter Website.

Incorporate these three websites into your Internet business websites to capture personal information, create customer relationships, and create an environment that effectively promotes sales conversions. Skip the old way of doing business with one website and diversify your portfolio of Internet business websites for financial gain and business success.

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