Article Marketing - The Bad, The unsightly, and The Good

Posted by Dean Morken on: 2006-03-27 18:10:18

Self SEO > Copywriting Articles

When most people think of Article Marketing, what comes to mind is usually how to write the article rather then how to market it. But there is another way and I will show you in this article.

The latest rage seems to be Article marketing and with good reason. It's by far the best free means of promoting your business and increasing your sales and opt in subscribers.

By submitting your articles to article directories, article announcement lists, and ezine publishers, you achieve several things.

First, you establish yourself as an expert in your field. Readers are more likely to listen to you if they feel you know what you are talking about.

Second, by attaching a resource box to your article, you are giving the reader a link to your website. If the reader is impressed with your knowledge, they will probable click on your link to see what it is that you are offering.

Third, you increase your search engine page rank by providing a non-reciprocal link to your website. Search engines seem to give extra weight to non-reciprocal links in their page rankings.

But many marketers are not comfortable writing their own articles. They just do not understand how to put their thoughts into words. Or worse yet, they do not have any thoughts merit printing.

That is why private label articles are in such high demand these days. There are several of these services available and more seem to be popping up every day.

Therein lies the problem. Depending on how these articles are used, the results can be good, bad, or downright unsightly.

The Bad: A everyday mistake made by marketers using private label articles is getting lazy. They merely copy and paste the article and submit it, as is, with no personalization.

At the very least, you should change the title. Most article directories require that your article be approved before they are posted. But do you actually think they read every article that comes in? Not likely.

They get dozens, even hundreds of submissions every day, so it's unlikely that your article will really be read.

But most directory software will automatically search their database for duplicate titles. If the title of your article matches one in their database, yours will be rejected.

So do yourself a favor and at the very least, change the title. It might also be a good idea to change the wording in the first paragraph.

The unsightly: Many marketers load so many links in their article that it becomes one long ad. This will not only get you rejected, but ultimately banned if you do it frequently enough.

The Good: As stated previously, private label articles, when used correctly, can give the non-writer a big superiority over other marketers. They can increase your traffic, sales, and opt in subscribers. That is good.

A good article contains useful knowledge to the reader whether they buy your products or not. Present to them good content and you will increase the chances that they will click your link in the resource box.

Private label articles are a great tool, but do not get lazy!

Dean Morken is the creator of Affiliate Marketing Info Center. Your on going informational guide to promoting your site.
http://www.affiliate-marketing-info-center.com

The Step By Step Copywriting Course

How To Increase Your Sales & Your Search Engine Positioning

Until now the copywriting courses I've seen just leave you hanging. They give you general ideas with no specific information about YOUR particular customers. They certainly don’t offer any information on how to create search engine copy that impresses both your customers AND the engines. But with The Step-by-Step Copywriting Course, that's all about to change!

Print this article

Tell a friend

Why Does Article Marketing Sometimes Fail?

To Achieve Article Marketing And Writing Success You Must Follow These 6 Steps

Article Domination Method Reviewed: Hype? Or Great Article Marketing Strategy?

Creating Captivating Article Content

3 Things You Must Do Before You Submit To Article Directories

How to Keep Your Article Content Fresh and Interesting

Article Marketing Myths And Facts

Why Was My Article Rejected

Post New Comment

This site does not allow anonymous comments. Registered members can login to participate. Registration is free and takes only a few seconds