Self SEO Store  
SEO forum
Website templates  
Flash templates  
Articles archive
Submit your article

Register
Login

Search
XML news feeds
Free RSS news reader
Contact
Advertising  

Best hosting reviews.
Free Internet & IT Magazines.





No follow checker PHP script

This PHP script allow you to easily check any page for no follow links to your website. Just enter your domain, the page to scan for the links and hit the button.

Only $9.95

Alexa Rank Checker
Check Google Pagerank
Domain Typo Generator  
Google Pagerank Prediction
Google ban check  
Link Popularity Checker
Keyword Suggestion Tool
Keyword Misspelling  
Search engine ranking report
Number of pages indexed

Find IP address of a website
Find host by IP
HTTP Headers Check
International WHOIS
IP to country
Ping test
Server Status Check
What is my IP ?
Your browser details  

HTML Optimizer
HTML Source Viewer
Link Extractor
Search engine spider simulator
Meta tags Generator
Meta tags Extractor
Website speed test

Coming soon ...

Affiliate Marketing
Anti Spam
Blogging
Copywriting
Domain Names
Ebay Tips and Tricks
E-Books
E Commerce
Email Marketing
Google Adsense
Hardware
Internet
Internet Connections
Internet Marketing
Internet Security
Link Popularity
Newsletters
Online Promotion
Personal Tech
Podcasting
Pay Per Click
RSS
Search Engine Optimization
Search Engines
Software
Streaming Media
Traffic Building and Analysis
VoIP
Web Hosting
Web Design
Web Development
Webmaster Tips

Pay Per Click - How To Optimize Your Landing Page

---

Self SEO > Pay Per Click Articles

A page optimized for your Pay Per Click campaigns can increase your sales or desired action by 400%. I've witnessed it myself.

I’m going to reveal some very exciting techniques and tactics in this article that will explode your ROI by showing you how to optimize your landing pages way beyond what you might expect.

So here goes.

Your landing page should be seen as part of your ad. They should work together.

For best results you should build or modify a page specifically for your Pay Per Click campaign. Optimize the path you want people to take on visiting your site. It may make sense to strip out almost all your navigation, certainly remove any banners or links to other offers you may have.

Here's a quick list of key points to consider:

• Keep your original objectives (sales, leads, opt ins) in mind.
• Refer to specific keywords, offers, and calls to action on your landing pages.
• Make your landing page navigation as simple as possible. Even to the point of removing all links bar the required action link e.g. the buy or submit button.
• Remove unnecessary distractions, streamline your page to get the required action.
• Help people get what they want in three clicks or fewer.
• Don’t create obstacles that discourage easy sales transactions.

It seems like a lot to remember but most of it is common sense.

Focus on getting your prospect to do one thing, simple single page sales letters work. I'll reiterate we are focusing here on making your prospect do the one thing you desire of them, don’t distract them away from that.

Consider your site design. When it comes to website credibility criteria according to Joe public design is No.1 at 46%. Believe it or not this is above a privacy policy, the copy or even the name and reputation of the company your prospect is dealing with. Superficial as it is having your site professionally designed will help win you customers.

You can pick up a lowcost professional template for your site here - Website Template

Now you should also choose a landing page related to your ad don’t just link to the homepage unless it contains the relevant action you are trying to achieve.

Double check your ad url takes you to the correct page if your not linking directly to your home page. The last thing you need is to work hard on a campaign only to discover you're sending prospects to the wrong page. Again put yourself in their shoes and go through your page the way they would. What would they like to see what would reassure them, entice them and encourage them to take action?

Remember to check your log files for browse patterns. If you find a lot of prospects add a product to their basket but then leave, it could be that your checkout process is missing some vital ingredient e.g. you’re not reassuring them that they’re totally safe in using their credit card on your site.

Or what if your site breaks for some unknown reason at some point. Maybe people are trying to buy but getting an error on clicking through to your checkout. Run through everything. Check all your links are working on the landing page at least.

Most of all be upfront with your visitors strive to give them confidence in your page and your site. It’s always good to have contact details prominent, phone numbers, email and even your address. It gives the impression this is a real and accountable business.

About The Author

Darren Yates has been using Adwords for 3 years. You can find more insider information on Adwords landing page optimization and many other Adwords secrets and tactics simply by visiting my Pay Per Click Software site for the free Adwords Mini Course.

This article comes with reprint rights. Feel free to reprint and distribute as you like. All that we ask is that you do not make any changes, that this resource text is include, and that the link above is intact.

Tips For Cost Effective Pay Per Click Advertising
Why Are PPC (Pay Per Click) Ads Are So Popular?
Pay Per Click Advertising
Being at the Right Place with Pay Per Click Marketing
Google Adwords Pay Per Click Advertising Made Easy
PPC Stands For Pay Per Click
Is Pay Per Click Effective ?
Pay Per Click Optimisation: Pay Per Click Vs Natural Listings

This site does not allow anonymous comments. Registered members can login to participate. Registration is free and takes only a few seconds