Corporate Blogs - Good or Bad?

Pete Blackshaw of Intelliseek predicted that blogs would experience anti-hype backlash. The EMarketer report on corporate blogs is one example.

Even so, the blog format will endure and grow, quickly advancing to a powerful rich-media context, writes Blackshaw

The problem with this report is that it neglects to mention the many positive aspects of corporate blogs

"Blogging aint going away. The conversation is going to go on without you. Be there or be square," says Steve Rubel in WebPro News

A corporate blog has become an accepted tool of Internet marketing. Just in the last two months there have been four or five business conferences and workshops about corporate blogging.

CEOs of Fortune 100 companies are blogging.

Forrester Research says, "Get started slowly, but get started now!"

"Corporate blogs can be an effective marketing communication tool, if you have a sound strategy in place," says Sally Falkow of Expansion Plus, an Internet Marketing and PR firm that sponsors the Internet Marketing Forums - a series of seminars for CEOs and CMOs who want to learn more about corporate blogging and how to use RSS feeds in a business environment.

"Most corporate blogs are seen as a way to build relationships or thought leadership," comments Falkow. "But there is much to be gained if you start with a sound stratetgy for your blog. A blog can also address specific business issues - like search visibility, leads and sales. Companies are just now starting to see the power and influence that a successful corporate blog can wield."

Sally Falkow has created effective internal and external communication strategies for both large and medium sized enterprises for 25 years. Since 1999 Ms. Falkow has translated her extensive experience in communication to the Internet and is now one of the leading web site and Internet marketing strategists in the U.S. Her web reviews and Internet marketing strategy using RSS feeds, business blogs and optimized press releases have kept our clients on the forefront of technology.

Our case studies show the results of her research work in this competitive field

She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America. She lectured in Communication Theory and Public Relations Strategy for University of South Africa students and Marketing and Consumer Behavior for for the Oxford-Brookes University (UK) program for five years.