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Ecommerce Articles

Ecommerce Articles





The Five Steps of E-Commerce

You set up a retail business, you advertise in your local newspaper, you get customers coming into your store, and you receive payment at the cash register. Create an online store, and...how do you get customers? How do you receive payment?


Electronic Currency Exchange - Its Time Is Now

The 21st century has introduced the world to a new way of doing business. It’s now a foregone conclusion that global commerce will be as revolutionized by it as Henry Ford’s mass-production techniques were a defining characteristic of the 1900s.


You don't sort of want to build your business, do you?

Copyright 2005 Judy Thompson One of our local realtors recently mailed an attention-grabbing postcard, stating YOU DON’T “SORT OF” WANT TO SELL YOUR HOME---AND WE’RE NOT ABOUT TO “KIND OF” MARKET IT. Duh --- how many online entrepreneurs do take that approach and only kind of market their business, as if they only sort of want to build it? Our local realtor goes on to state that she will “spend the advertising dollars necessary to sell your home…” Are you, as an ...


How To Put The Profit-Producing Power of Couponing To Work For You...

Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.


Creating Your Own Product: Testing The Market And Finishing Your Product

Copyright 2005 Ronald Gibson Now that you know what you want to write about, the next step in the process is to gauge the amount of interest there is in your upcoming product. You can also do a quick search on The Dowser (download the free version at [url]http://www.keywordempire.com/keywordempire.exe)[/url] to see what types of searches folks are doing with regards to the subject you have chosen to write about. Simply type in the keywords of your subject or just type in your subject itself ...


Cross Promoting Techniques that Work

Copyright 2005 Glenn McDonald Cross promotions are not a new idea. They have been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale, as the lawyer will promote that agency in his firm. The system is somewhat similar to the primitive barter system, where people traded items rather than using money. How can anything primitive fit into the online world of Internet marketing? Very easily. Cross promotions are, simply stated, a ...


7 Key Steps To Reduce Refunds and Chargebacks

One sure-fire way to loosing out big time on your business profits is from incidences of excessive refunds and chargeback requests. If the number is high in any period you could risk loosing your third party merchant account altogether. So what do you do when there are some who will request a refund within 15 minutes of purchasing your product? Or even more pettier are those who will wait until the last possible moment to request a refund. Well not all is lost because merchant account ...


E commerce: Is It Right for You?

The birth of the Internet and the mass availability of personal Computers in the late 80’s changed peoples life forever, Everyone now has had the potential to be their own boss whether you are mother at home looking after your children or a manual laborer there are opportunities in abundance . Just a search on Google for business opportunities will bring up more offers than your parents would have had in their whole life. So it must be easy to make a living from the internet right? No ...


Teleclasses: Your New Innovative Way to Learn

What the heck is a teleclass anyway? Teleclasses, also called teleconferences, are an innovative method for bringing information to you without you needing to leave your home or office.


It really is only 'early days' in the Internet Gold Rush....

Copyright 2005 Richard Grady One of the questions that I am getting more and more used to hearing lately is: 'Is it too late for me to start an online business? Have I missed the boat and have all of the best opportunities been and gone?' My reply is always along the lines of, 'Absolutely not - there is still a wealth of opportunity online and even if you start your online business tomorrow, you are still well ahead of the majority of people'. I genuinely believe that this ...


Effective importing-exporting with trade leads

Ever wonder, how some importers and exporters get suppliers and buyers from other countries so easily? After trying their hand on eBay an increasing number of people are looking for either a foreign supplier for the items they are trading locally or global buyers for the unique product that they sell. If you are one of them, or you have recently decided to explore import-export business opportunities, using this simple method you can also find buyers and sellers from other countries easily and ...


How Measuring Key Performance Indicators Can Improve E Commerce Strategy. Part One

The problem with most e-commerce marketing strategy today is that companies don’t understand how they use things like web analytics. Most e-commerce directors or web marketers are given a budget and told to stick to it, and good analytics don’t usually come cheap. Without web analytics you can’t even begin to measure key performance indicators (KPI’s), which should be a part of any good e-commerce strategy. We often see that marketers face a problem in that they know they need Web ...


How Measuring Key Performance Indicators Can Improve E Commerce Strategy Part Two

Why time spent on your site is important All websites regardless of type should measure this KPI, simply because all websites can use it as a gauge to see how compelling their offers are as well as check web site performance. It doesn’t matter whether you’re running a content portal or an e-commerce sales operation, time spent on your pages is an important metric to measure. If you have for instance a commerce site you need to know how long your offers hold your ...


How Measuring Key Performance Indicators Can Improve E Commerce Strategy Part Three

The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed time on site as another warning flag. Both of these articles show specific measurements used to forecast site problems. There are lots of KPI’s you can set up to warn you of impending doom or better show your successes but to go through each one would take me till the end of next year. So to wrap up this series, this ...


How To Avoid A Business Naming Disaster

An entrepreneur of my acquaintance, in a rush to get his new company up and running, launched his new online publishing venture with a press release and great industry fanfare. Not three days later, he received the kind of letter business owners dread: a cease-and-desist request from the lawyer for a company that said the name of the new venture infringed on their trademark. Ouch!


You May Be Losing Valuable Traffic - And Not Even Know It!

You May Be Losing Valuable Traffic - And Not Even Know It! Discover The One Easy Change That Could Save You From Losing Visitors And Sales!


Getting Started: Creating a Great Business Plan

Copyright 2005 Glenn McDonald Your excited. You have a great idea for a profitable online business. Maybe it is an original idea that has not been marketed online before. Maybe you have come up with a new spin on the ordinary. Whatever it is that has influenced you to start your online business, be sure that you have a plan before you begin. This is not the time to “pick it up as you go”. These are some basic things that should be included in your business plan. The business summary ...


Translation and Your International E-Commerce Strategy

Most businesses realize that they are simply a click away from any corner of the globe. Well, actually two if you include the Yahoo! search a potential customer does to access your shopping cart. What most businesses, unfortunately, do not realize though, is that their shopping cart is struggling to make it to the checkout counter. Bill Dunlap, managing director of Global Reach, Inc. notes that "for every $2 million a site is doing in domestic sales, they're leaving another ...


How to Maximize the Value of Every Visitor to Your Website

While most marketers are beginning to understand the critical importance of maximizing conversion rates, few are tracking or working to maximize another critical measurement of website effectiveness.


The Census and the E Commerce Wave

Understanding business and product sales can sometimes put me in a whirlwind. My job tends to get me involved with loads of different opportunities dealing with all sorts of product lines. It is not my job to understand every single type of product, but it is my goal to assist my clientele with the broadening of their product market.


Shopping Cart Features to Consider

Often the simplest Web stores have the most success. But shoppers like special features depending upon the type of store you have, how you market and use them, and if you don’t overwhelm the shopper. Below I list as many features as I could think of, just to jog your creativity.


10 Sizzling Offers That Sell Like Crazy

Copyright 2005 Richard Meredith One of the best way to increase your sales is to offer your potential customers a special offer. It could be trial offers, discounts, purchase awards, etc. Below are ten sizzling offers you could use to sell your products like crazy. 1. You could offer your potential customers a free sample of your product. If the sample proves what you claim, there is a high chance they will buy it. 2. You could give your potential customers a free trial of your product or ...


Is ClickBanks Popularity Drawing To An End?

ClickBank is the Internet's most popular payment processor for online payments but with many rivals appearing on the scene is ClickBank’s popularity drawing to an end?


Information products for profit

It is no secret that the internet has created the new generation of millionaires in only a few short years. Every few seconds a person starts a home business somewhere around the world, and the amazing thing is that the market does not seem to be getting saturated anytime soon! Business is booming, and for quick easy cash people are turning to the internet.


Eyes on your eCommerce Website

Copyright 2005 Richard Keir In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about more than where to put an AdSense block. Designing an eCommerce site is more than making it pretty. You have certain desired actions you're looking for from your visitors. You have specific things you want to be sure they see and hopefully act ...


Creating Your Own Product: What Should You Write About?

Copyright 2005 Ronald Gibson You would like to create your own information product, but you are stuck. What the heck should you write about? This could be the hardest step involved in this entire process. The reason I say that is because when you begin anything for the first time it ALWAYS seems that much more difficult due to it being the very first time. Add to that the fact that for some people, writing is an almost impossible task. But let me just tell you that writing up an article, ...


12 Steps to Creating a Business Online

(c) Jim Edwards - All Rights reserved http://www.thenetreporter.com =====================================


How To Increase Your Online Sales Anytime

Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale. Below are six unique sales themes you could use:


10 Awesome Ways To Attract More Website Orders

1. Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad.


Building Consumer Confidence Builds Sales

Copyright 2005 Diane Hughes Many small online business owners have yet to understand the sheer power that comes from building consumer confidence. They struggle with sales month after month, but still, when someone tells them their site design needs help, they get offended. "I spent a lot of time building my own site!" is the reply. Here’s my reply... "So what?" It doesn’t matter who designed your Web site. If it isn’t cutting it, then it’s time to move on. On the Web, we have about ...



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