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Pay Per Click Articles

Pay Per Click Articles





The secret of Adwords Copy Writing

The secret of Adwords Copy Writing As you progress in your Google Adwords efforts, sooner or later you run into this- no matter how great your keyword choices are, unless you can make good ads your campaign is dead in the water. What is the secret of a good Adwords ad? Read on and find out. The biggest problem you face is that Google considers a "good" ad to just be one that gets clicked on the most, but you need an ad that is going to ...


Improving Adwords Campaign Management - Tip 1

Improving Adwords Campaign Management *********************************** Adwords Campaign Management - Naming Schemes ----------------------------------------------------------------- Keep your campaigns and naming schemes simple and readable. Dull as ditchwater it may be but when you expand your Google Adwords advertising you will as a matter of course have multiple campaigns and within each campaign multiple ad-groups. ...


How to Build Massive Keyword Lists - Part 2

Article Title: How to Build Massive Keyword Lists Part 2 Written by: Rob Taylor Copyright © 2005 Megastep International, All Rights Reserved [url]http://www.megastep.com/[/url] Here's a simple keyword building technique I use to find the maximum possible variations of a keyword phrase. I use it predominantly for bidding on keywords at Google Adwords, however


Zen and the Art of PPC – A Five Step approach

By Simon Dang Business Online simon@businessol.com Over the past few years I’ve modified my approach to Pay Per Click (PPC) Marketing in response to the popularity of PPC and all of the great technological advances in Overture and Google AdWords. Despite these changes, there still remain some basic core principals that I always focus on for a successful PPC campaign. By following these five ...


Google’s Groundbreaking AdWords Select™ Program

Google’s Groundbreaking AdWords Select™ Program One of the absolute best online marketing processes available to any business today is Google’s AdWords Select™ advertising program. It produces immediate results within minutes after being setup, drives highly qualified traffic via selected keywords and can be monitored and modified on a 24/7 basis via Google’s excellent online interface. There are no hidden fees – it costs a mere $5. USD to setup a ...


Pay Per Click Search Engine Basics

Pay Per Click Search Engine Basics Pay per click search engines let you set up an account with an initial deposit, and then bid for the top positions in the search results pages for keywords or keyphrases that you are interested in. Your bid will typically be set in cents or dollars per click. When a prospect clicks on your link, you are charged the amount of that bid. Naturally, the keyphrases that people search for the most will command the ...


Pay Per Click Search Engine Marketing - Starting A Campaign

Pay Per Click Search Engine Marketing - Starting A Campaign By Martin Lemieux - Smartads President Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go. Why fight a never ending battle against some of the worlds best webmasters who have years of experience and are deticated to search engine ...


SEO vs. PPC: Seth is Completely Wrong!

SEO vs. PPC: Seth is Completely Wrong! July 5th, 2004 What did Seth Say? "Lucking into (and it is luck) the top slot of a great word on Google is not a business plan. It's superstition. It's blind faith." He basically said that pay per click is the only way to do search engine marketing. Who is Seth Godin? Seth writes marketing books. Seth is probably one of my 3 favorite book authors & ...


Paying For Traffic

By Shelley Lowery If you've been struggling with your website traffic and your sales aren't what you had hoped for, then maybe it's time to start paying for traffic. Pay-per-click Search Engines provide an extremely effective means of obtaining highly targeted traffic to your website. The concept is simple. You bid on targeted keywords for as little as .001 per click and receive targeted traffic to your website.


A Pay-Per-Click Overview

Of all forms of Internet marketing, search engines have been proven as one of the most effective methods of driving traffic to your site. Not just hits, but qualified visitors that actually buy. Why? Because people searching the Internet often already have something in mind to purchase, and are looking for the right site to buy from. Hopefully, that site will be yours. Gaining high rankings on search engines used to require the optimization of your site. But ...


How To Write Little Tiny AdWords Ads

It seems to be a phenomenon. You try Google AdWords Select, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up. It doesn't have to be that way. There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done. I think Mark Twain said it best. "If I would have had more time, ...


Pay Per Click To Guarantee Targeted Traffic!

The days of free search engine traffic are over! (And the reign of cheap search engine traffic has begun!) Okay, that may not be quite the case *yet*, but you really do have to work hard (or pay someone to work hard), to even get close to guaranteeing a top 10 position on search engines like Google. Pay-Per-Click search engines, however, offer the promise of guaranteed visitors, for the keywords of your choice. Choose to pay per click wisely! ...


Traditional Search Engine Optimization VS. Pay Per Click

With the current rise of pay per click (PPC) advertising services such as Overture, Google AdWords and many others, professional search engine optimization (SEO) companies are having to deal more and more with the issue of why their clients should spend money on traditional SEO when they can simply "buy their way to the top." Traditional Search Engine Optimization First I will define what traditional SEO is. Search engine optimization is the process of fine ...


Pay per click search engine guide

By David Callan What are pay per click search engines? Pay per click search engines (also called pay-for-performance and paid listings among other names) are engines which allow site owners to determine their sites ranking in that particular search engines results by bidding on keywords. Usually the first three to five search results are used by a network of partner search sites. The result for the site owner or webmaster is a lot more highly targeted traffic and a lot ...


Google Adwords guide

By David Callan The year is 2000, Google is seen as the leader in the search engine industry by now. Many of Googles competitors are trying their hands at different advertising models as a way to generate revenue. Google currently seeing the most growth of them all saw the potential it had as an advertising medium and therefore was sure to follow suite sooner or later. It did so with the launch of a keyword-targeted advertising program aimed more towards ...


Understanding Google AdWords

Google AdWords Unlike many search engines Google, to its credit, clearly denotes search listings that are paid placement. In fact, Google AdWords appear in a separate section down the left side of the screen. Google AdWords provide an inexpensive advertising venue for businesses to advertise products or services to a targeted audience. Advertisers have the ability to control their budget, target their advertising based on keywords. Advertisers are also free ...


Top 12 Tips To Writing Effective Google AdWords Ad

Last Update: Tuesday, January 04, 2005. In this article I show you my top twelve tips for creating effective Google AdWords ads. I've been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click. 1. Target The Right Audience Target the right audience by selecting the language and countries that you want to target. For example, I exclude ...


A five minute task that is saving me $750 A MONTH!

Copyright © 2005 Richard Grady As my regular readers will know, I often share my own online experiences in my articles in the hope that it will help some of you. As my regular readers also know, despite the fact that I have achieved a degree of success with my Internet ventures, I can be pretty lazy when it comes to the more mundane aspects of running an online business. It is usually these 'boring' tasks that end up saving or making me large sums of money (when I ...


Winning the Pay-Per-Click Keyword Battle

Copyright © 2005 Willie Crawford Any honest ezine publisher will tell you that email is not as effective as it use to be. It can't be, just because of all of the spam filters, and deliverability issues. That makes other parts of your marketing mix more critical than they use to be. For many online marketers, pay-per-click search engines have become THE most effective form of promotion. There are actually people online, with no product of ...


How To Get Higher Clickthrough Rates (CTR) On Your Ad

By Ben Chapi There are a number of ways to improve your clickthrough rates (CTR) for ads on Google Adwords. Here are some tips to help you get started. 1. Target your ads to the right Audience. You do this by selecting keywords and phrases which are relevant to your product or service. Avoid keywords that are too general because although they generate a large number of impressions, they often generate very few clicks. To improve your CTR, use ...


Considerations for a pay-per-click Ad Campaign

Copyright 2004 Submitting your website to the Search Engines today may seem like a futile task or at very least, a complete waste of time. When you consider that there are millions of websites that could be listed just for the word FREE, it hardly seems worth the effort. Most websites today compete heavily for a top ten listing on the major search engines for words or phrases that are relevant to their websites. This equates to targeted ...


Top Tips To Pay-Per-Click Search Engine Success

- By Ben Chapi Pay-per-click (PPC) search engines are a highly effective and inexpensive way to attract targeted traffic to your web site. With the most popular PPC search engines (www.overture.com and www.adwords.google.com) you can often buy this search engine traffic for 10 cents or 5 cents per click. It is possible to bid for keywords for as little as $0.01 per click with some of the less popular PPC search engines! This means that you can get ...


Using PPC To Maximize Your Search Engine

By Dave Davies, Beanstalk Search Engine Positioning, Inc. The quest for higher search engine positioning on the natural search engines is generally the quest to increase revenue from a product or service. It is not the rankings themselves that hold any special value; it is the visitors that they bring and the resulting increase in business. It is for this reason that the PPC engines and namely the secondary ones are a great tool in developing a campaign strategy ...


Strategies For Preparing a PPC Keyword

By Simon Dang Business Online From my last article, Zen And The Art Of PPC – A Five Step Holistic Approach, I introduced some of the most important elements of a successful pay-per-click (PPC) campaign. These elements include keyword research, bidding, ad copy writing, landing page copy writing, and overall Web usability and tracking. ...


Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad). This not only hurts sales in the form of less clicks to your site, but on search engines like Google, it can even drop your ranking like a stone. How can you improve your click-through rate? Here are 3 tips to improve your click through ...


Optimize Your Pay Per Click Ads - 3 Quick Tips For Killer Results

Running a pay per click campaign can be a valuable, fast source of online sales – but it can also cost you a lot of money if you don't know what you’re doing. Many pay per click newbies sign up with a ppc search engine and end up spending lots of money very fast - without making a single sale. That's not how it should go - you can make tons of sales using pay per click advertising. I have several websites that ONLY receive pay per click ...


Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar

Choosing to bid on the right keywords can be key to your pay per click success. By choosing the proper keywords - words that your potential customers would use to search for your product - you can pre-qualify web traffic and skyrocket your conversion rate. But how do you choose the right keywords? Here are 3 powerful tips to uncovering profit-pulling keywords for your pay per click campaign. #1) Choose Relevant Keywords


Earning from PPC Search Engine Affiliate Programs

By Jonathan White What are PPC Search Engines? PPC Search Engines are search engines that allow advertisers to list their site within their search results on a pay per click basis. Advertisers bid against other advertisers for the same keywords or phrases. The highest bidder will then have their site ranked #1 in the PPC Search Engine results for a certain keyword followed by the second highest bidder for the same keyword followed by the ...


What is Google AdWords? Is it Useful?

Newbies might be wondering that what are ‘Ad Words’ and what are they used for. The answer is that ad words are small advertisements that appear on the right side of a search result page at Google, the mighty search engine, which is used more than 150 million times per day to conduct searches offers ad words advertisement at its site. You might have noticed that when you searched at Google after the search term produced results small text links appear at the right side of the search ...


Google Adwords Tips & Tricks

Google Ad Words – a wonderful and cost effective way to advertise has great flexibility on the part of the advertiser, he/she can make it running in minutes and can change ads whenever feels doing it after tracking the response of the visitors and the conversion rate. However testing keywords and ads to improve the conversion rate is a never ending process and one has to be very selective and alert in choosing the right ‘keywords’. You can be running an ad campaign at Google in ...



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