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Pay Per Click Articles

Pay Per Click Articles





Domain Names and Webhosting Explained

When you launch a new website you must register a unique domain name with an authorized registrar. When the internet was first starting, all domain names were registered through one company, Network Solutions. Today, there are hundreds if not thousands of websites where you can register your domain name. Some websites charge as little as $4.95 per year for your domain name while others charge as much as $35 per year for the exact same service. Why pay $35 when you can register your domain ...


Adsense Ways to Make Money that Every Writer Should Know About

Top Adsense earners usually jealously guard their Adsense ways to make money and the secrets they might want to reveal, they will only sell at the maximum possible price – like valuable keywords.


Top 5 Key Factors Your Adwords Campaign Management Can't Do Without

Google tells you, that it only takes minutes to set up an Adwords campaign. It is just as easy to waste yout adwords money on irrelevant meaningless clicks. Lets go through 5 basic rules, that make your campaign succeed:


Five Pay Per Click Strategies to Help You Make More Money with Your Internet Business

Pay per click advertising started booming online when search engines like Google started featuring context specific advertising columns on the right of their organic search results. Yahoo together with Overture on the other hand started adding sponsored ads to the top of their search results. Many internet business owners seized on this chance to generate targeted leads for their home based business ventures but as a result today the cost of using pay per click advertising has increased ...


Custom Made Pay Per Click Search Engines are Dead?

Is it worth for webmasters to create own Pay-Per-Click search engine? Is it worth to advertise through custom made Pay-Per-Click search engines?


What Can You Do when AdSense Makes No Sense

Do you own a website? Are you trying to drive traffic by putting up specific information and content, then allow AdSense trickle payments by re-directing traffic to fill up your bank account? Sounds like a good enough plan, but realize there are many trying to do this right now. So then you realize that others are attracting more traffic so you decide to work on optimization of content and go for volume; A good power play indeed.


6 Strategies To Get The Most Out of Google AdWords Advertising

Paid advertising such as Google AdWords is a lucrative way to bring targeted traffic to your website fast. You just need to set up an account with a small activation fee of $5 and you can start bidding on keywords and gain ranking in the SERPs on the right side of the organic search engine listings instantly. Everytime someone clicks on your ad, you pay Google a few cents or dollars depending how much you are willing to pay as maximum cost per click(cpc) for your different keywords.


PPC, Pay Per Click Advertising

What is pay per click? Pay Per Click (PPC) advertising is a way of advertising through search engines. An advertiser pays for each click that sends a visitor to the advertiser's web page. The PPC search engine offers top positions among the sponsored search engine listings for the particular keywords or phrases you choose. The idea behind PPC bidding is such that you buy/bid on keywords that are relevant to your product or service. The highest bidder gets placed at the top ...


How to Easily Save On Your Adwords Budget

The budget is where so many advertisers fail. So many users new to Adwords and Pay Per Click quickly see their budget eaten up and dismiss the whole Adwords system as expensive and not for them. When in truth if they understood the system better and made a few small changes they would see their campaigns improve and their budget drop.


Bigger Results from Smaller Search Engines

Advertising on Google and Yahoo, if done properly, can be very successful. However, most small websites or businesses can't afford to advertise there effectively. If you have a limited advertising budget it won't help you to be up on Google or Yahoo for 3 days out of the month. What to do then?


Better Results by Spending Less Money on Your PPC Campaign

Finding the right keywords to choose for your pay-per-click campaign sounds easy, doesn’t it? My site sells hiking boots I’ll buy the phrase hiking boots or my site focuses on computer repair I’ll buy the term computer repair.


Better Web Site ROI: Optimized Keyword Marketing and PPC Bid Management

If you're looking for better web site ROI, chances are: * The web is only one part of your business * You have a specific budget for your web site, and * You want the site to not only carry its own weight, and * Why can't it make you some extra Yahoo or Google PPC profits, too? The corporate situation: budgets need to be closely monitored, and tech people can't get carried away with unnecessary frills. My experience learning search engine ...


Creating Creative Pay Per Click Ads

Let’s use an example within the category of travel. If you are a lodging facility, let the searchers know about a new package you are promoting or an upcoming city-wide event. Last minute travelers, especially during holiday seasons, would appreciate availability or special rates within your ad copy. Don’t hesitate to let them know that you are open for business, have rooms available and will even discount the rate if they call now. Of course, you need to make sure that when they click ...


What The Gurus Didn't Tell You About Google Adwords

Now if you have been marketing online for awhile you have probably heard of Google Adwords. Basically, for those that don't know, you pay a certain amount for each time some- one clicks on your ad. This has been a proven way to market as it is VERY targeted! This usually leads to great conversion rates. Well when the gurus tell you to advertise on Google or any other PPC, they don't tell you the whole story.


Pay Per Click for Your Work at Home Business

Pay per click is seemingly a simple way to market your work at home business. Pay per click is an advertising tool that works just as it sounds. Major search engines like Yahoo! and Google allow you to advertise on their search engine for a fee every time a person clicks on your advertisement. However, knowing how to avoid common errors will make pay per click work for your work at home business.


Improving PPC Performance

This series of articles covers some common issues that occur with PPC (pay per click) search engine advertising campaigns. In it we'll discuss how to identify a particular problem, what the effect is, and what to do about it. The success of a PPC campaign is typically measured in terms of the cost per action. This equals how each sale or sales lead costs in terms of PPC spending. Another important measurement is revenue generated. We'll discuss each PPC issue in terms of its effect ...


ClickBank Affiliates Who Are Inexperienced: A Real Quandary

Perhaps the following scenario has happened to you. You list a product with the ClickBank affiliate program, and multiple affiliates decide to promote your product. One of them outbids you and your other affiliates on Google on most of your keywords. Because his ad uses the same url as your ad, Google will only show his ad and not yours; those are the AdWords rules. But your heart sinks as you read his AdWords ad. It’s terrible. It reads as if it were written by an illiterate. Or at least ...


Increase Internet ROI: Why and How to Measure and Improve Pay Per Click ROI

I just read the disturbing results of a joint study on the performance of search marketing firms. Jupiter Research and iProspect surveyed 636 qualified search marketers and 224 search agencies, and found that:


Pay Per Click Search Engines

Before promoting one's site through a pay per click (ppc) search engine, it is very important to take into account a few important points. Paying attention to the following points will not only increase one's conversion rate, but it will also minimize the advertiser's chances of losing one's funds as a result of fraudulent clicking.


Microsoft and PPC Advertising — Not Quite a Flirt Anymore

Google AdWords and Yahoo! Search Marketing (formerly Overture) face new competition from Microsoft's newly released PPC program, MSN AdCenter.


Local PPC Advertising Can Boost Small Business Sales

Google and Yahoo both offer online promotion programs that are especially beneficial to small business people and real estate agents. Taking advantage of these inexpensive programs is an excellent means of promoting products and services to your local marketplace.


How to Effectively Rent Your Virtual Real Estate

A few days ago I wrote an article about Virtual Real Estate. I won't go into details here, if you want, you can read it on my site www.1ezhost.biz, go to the "articles" section.


Creating Your First Google AdWords Campaign

The very first thing to do before venturing into the Adwords™ arena is to brainstorm and come up with a list of as many keywords for your product as possible. This is definitely the most important step in the process. The larger your list of keywords, the better. One word keywords are acceptable but don’t rely on them exclusively. Be creative. If you sell custom dog houses, don’t use a single keyword like dog (doghouse might be OK) Use phrases like “custom dog houses” or “quality ...


Explosive Adwords Ad Copywriting

The most important thing to remember here is that this is the door by which visitors enter your site. You must entice them to open it. This is their first contact with you.


How to Use Pay Per Click to Define Your Target Market

Pay-Per-Click (PPC) is the best way to send immediate, targeted traffic to your website. Ahhhh, but do you know who your target is? Without a defined market you are doomed to failure. How can you define your market? How do you figure out what questions they are asking and what their problems are? There are actually several ways of beginning research into a niche market. Today I’m going to discuss just one – using PPC advertising and a flycatcher page. We ...


Pay Per Click Advertisement Google Campaign

A large portion of online business today is conducted by Pay Per Click on Google or other search engines, means of these PPC campaigns is to increase sales and traffic on your website.


Mastering Google AdWords Marketing - Negative Keywords

If you are managing a Google AdWords marketing campaign, it is critical to employ negative keywords. This is particularly true if any of the keyword phrases in the ad campaign are broad- or phrase-matched. Negative keywords cause an ad to not be shown if any of the keywords are in the search phrase. This is important for a few reasons. First, because the ad will not be shown for keyword phrases that are not relevant, there will be fewer click-throughs that do not convert to sales. Second, ...


How To Win The War of Pay per Click Advertising.

Do you know what is the most important question among most internet marketers specially newbie’s. It’s "How to get highly targeted visitors to there site?" Believe me, I know it because I received this question from my subscribers almost daily.


Are Pay Per Click Services Cost Effective?

Pay-per-click search engines allow you to bid for keyword placement within the search engines. For example, if one of your pages focuses on the topic of "Digital Cameras," you can bid for the #1 (or any other #) placement on the first page of search results.


Search Engine Optimization and PPC for Small Business

Establishing a web presence has become a must for a great percentage of small companies. Even at a local level many prospective customers prefer to look for products and services online instead of going through phone directories. The advantage is an immediate feedback and the availability of much more information compared to an address and phone number. Being found on the search is vital. If nobody can find your business you are missing on possibly a great number of customers.



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