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Pay Per Click Articles

Pay Per Click Articles





Good Clicks, Bad Clicks: Recognizing The Signs Of Click Fraud

Search engine marketing is a billion dollar industry—but click fraud poses a threat to search engine advertising companies and online marketers alike. Pay-Per-Click ad campaigns are a fairly simple concept; advertisers bid on popular search keywords and pay the search engine ad companies every time someone clicks on their ad. This is a mutually beneficial relationship for the advertiser and the search engine company. The problem comes when the advertisers’ numbers—and their bills—are ...


The Advertisers' Bane: Click Fraud

With the geometric growth in the popularity of the Internet all over the world, commerce has taken a new form. Ads posted on websites have always been meant to generate income for the site owner – whether they are ads for their own products or ads by sponsors who pay for the ad space. When that did not seem to take off as expected, search engines had the brilliant idea of making ads relevant to those who use their sites.


Adwords - Get More Visitors, Lower Your Cost Per Click and Increase ROI

Keeping your Adwords account organized is very important. It can make it easy for you to find your Adgroups, keywords and your ads. This can help you save time whenever you need to adjust your bids, ads, or keywords. Being organized can also help you achieve a higher clickthrough rate (CTR) which means getting the searcher clicking on your ad and becoming a prospect.


Use Overture/Yahoo To Get Website Visitors Effectively And Fast!

Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.


The Biggest AdWords Mistake NOT to Make

As advertisers, you know it's basic to find your real target market. For example, it's not just young men between 18 and 34 who like sports- it may more specifically those who are online, have spent money online and make more than 50,000 a year.Well for an adwords consultant like me, prospects include anyone who isn't doing adwords optimally. And I've discovered that's just about everybody who's doing adwords.Let's forget about the advanced things we ...


Over 90 words that will greatly increase Your Adwords or Overture CTR.

Below are 100 words that will add punch to your Adwords or Overture ad and make more people click on your ad. Use one of the following words. It may be helpful, used alone, or with other words. They have been selected from successful ads.


Google Ad words Program: Value Advertising

Google is the most popular search engines on the internet. Around a billion people use the internet and Google has a major share of users among this huge set.


Different Keywords for Different Folks in Home Business

Whether it’s a home business or an internet business opportunity you have to have traffic to your site to see a sale. We have all heard of auctions haven’t we? The highest bidder takes home the loot. In an auction, the bid price depends on the perceived value of the product on offer, the number of bidders present as well as the paying power of the bidders present. In a PPC campaign for Google Adwords also, the same rules apply. It’s the law of supply and demand that ultimately governs ...


A Primer Into The World Of Paid Search Marketing

Paid search seems like an easy nut to crack. Target the keywords that make sense for your business, write a compelling ad, manage the bidding process, and see the sales come in.


Yahoo! Sponsored Search: Is Country Targeting Going Off-Target?

Have you recently been receiving a high percentage of leads or customers from countries you are not targeting from Yahoo! Sponsored Search?


Organize Your Adwords Account to Get More Visitors, Lower Your Cost Per Click and Increase ROI

Keeping your Adwords account organized is very important. It can make it easy for you to find your Adgroups, keywords and your ads. This can help you save time whenever you need to adjust your bids, ads, or keywords. Being organized can also help you achieve a higher clickthrough rate (CTR) which means getting the searcher clicking on your ad and becoming a prospect.


How to Lose Major Profits by Using the Wrong PPC Metrics

I recently started with a new client who coordinates florists across Australia. He has been doing his PPC management himself for several years, and really had done a pretty good job.


The Problem With Pay-Per-Click

Let's assume your website has a good conversion rate. Somewhere between 1% and 2% of all visitors become customers. You can continue to split test your site and aim for a higher conversion. But for the moment, it may be wiser to put your resources into bringing down the cost of traffic.


Is AdWords Running Amok? ...Fun with Expanded Match

The oddest thing happened to one of my AdWords campaigns the other day. I am bidding on one reasonably generic term, say, "small widgets", with a broad match. Because the campaign is relatively niche, the cost of this is reasonable, and allows me to retrieve new keywords from the logs. In addition, I also have quite a few more targeted tail terms at a much, much lower CPC. These tail terms, as you may know, can be great for your conversion rate. You can point visitors directly to a page, not ...


Simplifying Pay Per Click (PPC) Marketing: Back To Basics Approach

Pay per click (PPC) search engine marketing (SEM) has been a key contributor to the resurgence of online advertising since the dot com bust. To know how big this segment is, one has to just look at Google—most of its revenues come from PPC advertising.


How Much Should I Bid? A PPC & Visitor Conversion Guide

So your logged in to your Google Adwords or Yahoo Search Marketing account and your ready to start promoting your website when the question arises : how much should you pay for each visitor to your website?


7 Ways to Optimize Your Overture Ads

Follow these seven tips to get more out of the money you spend at Yahoo! 1) Find more keywordsDon't limit your keywords to variations of your primary keyword. If you promote individual items, add those keywords to your list. Be sure to include misspellings.There are a number of excellent free keyword tools to help you come up with ideas. Try these sites for a start:• Google's free Adwords keyword tool ...


10 Worst AdWords Campaign Management Mistakes

On today’s highly competitive Google AdWords pay per click (PPC) search engine, it is now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential. You should be achieving maximum return on investment (ROI) for the keywords or phrases that are most relevant to your business and are most likely to provide you with targeted traffic to your website. With ever growing cost-per-click (CPC) prices throughout the various PPC search engines it is essential ...


Search Engine Marketing - The Importance of Tracking Pay Per Click Campaigns

So you’ve implemented a Pay Per Click (PPC) campaign, visitors to your site have gone up, sales have started to increase and all is well. You would be forgiven to think that the job is done, so sit back and watch the money roll in. However, there is still another vital stage of running a successful PPC campaign – Tracking.


Your Real Estate Website and Pay Per Click: The Difference Between Expensive and Profitable

The other day I received an email from a real estate professional who explained that he had stopped using pay-per-click advertising (via Google's AdWords and Yahoo's Overture) to market his real estate website because "it was too expensive."


Google Adwords Advertising

Adwords versus Adsense Advertising with Adwords is for the Internet marketer who wants to generate traffic to their site. Adsense is for the Internet publisher that is willing to allow Adwords ads to appear on their website that are related to their topic. The Adwords advertiser pays a fee for getting the advertising space and Google shares some of that money with the Adsense publisher that allows the ads to appear.


Yahoo! Sponsored Search: Is Country Targeting Going Off Target?

Have you recently been receiving a high percentage of leads or customers from countries you are not targeting from Yahoo! Sponsored Search?


Using Pay Per Click To Sell Your Resale Rights Package

One of the most effective forms of advertising on the Internet today is what is called pay per click advertising. Pay per click is where you only pay for the ad you placed if somebody clicks on it and visits your sales page. In theory, this sounds very simple. Unfortunately, pay per click advertising can eat your sales budget alive if you don't know what you're doing. Hopefully, the following tips will give you a decent idea of how to set up a pay per click campaign, though it is ...


A Review of Perry Marshall's Definitive Guide To Google Adwords

I purchased the Definitive Guide To Google Adwords by Perry Marshall a few months ago. At the time I was just starting out with my campaigns and was struggling with click throughs and sales. My keywords kept getting disabled because my click throughs were too low. I can't quite remember where I came across Perry Marshalls ebook but I bought it because it came with very high recommendations. Perry also provides a free 5 day mini course and its well worth signing up for.


How to create Google Ad's for all your products

Amazon.com does it, and a few other very big companies does it, creates individual Google Adwords for ALL their products. In my role as CEO for eLounge (a new and upcoming Scandinavian Internet Bookshop) I have spent the last year trying to figure out a way to do the same with our own products without having to pay an advertising company $ 10-100.000 to create and control all the adverts.


Make Money With Google Adwords

When setting up your Google Adwords campaign, Google requires that you write the ad first and then select the keywords and phrases. However it is highly recommended that you first select your keywords and then write your ads. This infact helps you to write your ads in accordance with the keywords you have chosen to advertise on.


How To Make Money With Google Awords

Google AdWords ads connect you with new customers at the precise moment when they're looking for your products or services. Google AdWords is a pay-per-click online advertisement service that lets advertisers post text ads for their sites targeted for specific keywords. The initial rollout will happen across the AdWords network, and publishers will have the option of choosing if they want image ads or not.


You too can build a thriving Internet Business with the Right Google ads.

The Rich Jerk of Internet Fame just wrote a new book about his Internet Marketing Strategies for making money with Google Adwords and more... He has made millions with Google Adwords and was ranked Number 1 for over three years for several of the most competitive keywords in the internet database. You too can learn how to match his wits and work his strategy to build a profitable business on line starting soon.


Tips For Pay Per Click [PPC] Marketing

The two most successful techniques for enhancing your online image are: search engine optimization, and pay per click advertising campaigns.


Paying For Your Traffic Is A Smart Move

Many have launched a business enterprise that is internet based but only a handful shall succeed despite many success stories about businesses making it good in the internet. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.



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