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Pay Per Click Articles

Pay Per Click Articles





Google Sued Over 'Click Fraud' in Adwords

On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees. Click Defense claims it has lost over $5 million to click fraud.


Advertising Your Home Business With Pay Per Click Can Be Risky

An unfortunate byproduct of the pay per click advertising business is click fraud. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren't really interested in their products or services.


How to Tap into the Google AdWords PPC Goldmine?

Dear friends, Google, the most populated search engine on the Internet, offers a great advertising tool called AdWords. AdWords was launched in March 2002 with a purpose of providing highly targeted advertising solutions to marketers and over a few years it has shows remarkable growth as far as the popularity is concerned. How does the entire system work? There is a simple 5 step process to carry out. 1)Select the geographical location, where you want your ...


Google Ad Mis-Optimization – Applying the Logic of Conversion Tracking to Ad Rotation

Current wisdom suggests that to be effective in Search Engine Marketing you need to track conversions not clicks. What matters, after all, is not how many visitors arrive at your web site but how many depart with a sales receipt! But in stressing the importance of optimizing bidding and keywords by conversion, current wisdom has only managed half-the-story. If you aren’t optimizing ad rotations by conversion – then you are doing your SEM program a major disservice.


PPC Fraud, Google Stands to Lose Millions

Google stands to lose millions if fraud continues. It is only a matter of time before the current problem of click fraud implodes on Google.


Advertising Revenue

Advertising revenue and Google Adsense go hand-in-hand. The Internet has regained a lot of credibility since its fall from grace at the end of the 90’s. This means more businesses are spending more money to get customers via the Internet. And it’s possible for you to cash in on those millions of dollars. Google has an advertising program, involving four parties: 1. Google 2. Customers paying for the ads – through the Adwords program 3. Visitors ...


Affiliate Marketing with Google AdWords

One of the best kept secrets in today's affiliate marketing world is the pay per click advertising version with Google AdWords. Adwords allows advertisers to place small ads on websites or on Google.com search result pages. You probably noticed the little advertisements to the right on Google.com.


Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search engine serving around 200 million requests of information a day at the time of writing this article. With such a large users based, no wonder many internet businesses are currently making use of Google Adwords (http://adwords.google.com) to GROW their internet business.


Pay Per Click Search Engines – The Basics

Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This article discusses the basics of PPC advertising.


Pay Per Click Web Advertising Power Word Secrets Revealed

First impressions affect your relationship with someone for life. In the pay-per-click world, your business depends on first impressions. By using effective power words, you can turn a lackluster advertisement into a click machine.


Google Adwords – Manipulating Keywords For Success

As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.


Free Pay Per Click PPC Search Engine Advertising

Did you know that there are actually pay per click search engines that will actually reward you with $10, $25, $50 or even $100 just for signing up for an account? That’s right sign up for FREE and start advertising your site using pay per click search engines.


Google AdWords A Quick Overview for Beginners

First of all, you know as well that Google is still the #1 Search Engine in the net, leaving Overture at the second place. If you type a word or a phrase in Google's search box and press "enter", a large number of links will appear in front of you, related to the subject you've typed earlier.


Around The Net In 90 Days

Let's get started on my - 90 Days Around The Net From my Windows XP my eyes would see my 90 day trip around the net. I packed my Visa credit card immunized my vehicle with guards protected my domain with a great wall of fire and found a website watchful eye for hire. I was off and determined to see my journey to the end but would soon discover the journey had no end. But until I get to that you must know that the net is a vast universe of ...




Determining Keywords

Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.


5 Critical Pay Per Click Tips

Pay-Per-Click (PPC) advertising is a good supplement to natural search engine optimization, IF you keep a few tactics straight.


MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles' Heel?

Examining the failures of the web content design of many enormous consumer corporations. When you think of the world's most successful businesses, what names come to mind? Most likely, consumer-oriented giants such as Coca-Cola, McDonald's, Sheraton, Disney, IBM, General Electric, and IBM. Not only have they spent billions on advertising to buy their way into your head. They offer convenient products and services that have made them a part of your life. But when you ...


How to Master Google AdWords Part 1

Then most difficult aspect of marketing a new product or web site is to find enough people that are interested in it so that they are ready to buy. Mastering Google AdWords will enable you to drive traffic to your web site and start making sales immediately. You can create a Google AdWord campaign in a matter of minutes and be making sales within 24 hours.


How to Master Google AdWords Part 2

4. Write an attractive ad - you have a very limited space to write your ad so you need to make each word count if you want your visitors to click through to your web site or landing page. Start with a clear headline, followed by benefit, feature then web address.


Discover the Art of the Pay per Click Start (Round 2 of 2)

Starting an ultimately effective pay-per-click campaign is difficult. Although the paid search engines like Google Adwords and Overture (now re-branded as Yahoo Search Marketing Solutions) want you to believe otherwise. A goal of “getting website traffic” is logically appealing since marketers tend to directly associate website traffic to producing website actions like sales, subscriptions and so on. The problem is “all website traffic is NOT created equal.” Just because you ...


The Google Revolution

Google is probably one of the single most important revolutions of having a successful Internet business.


The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into and the results were predictable. I soon had a mountain of debt with little in the way of results to show for it.


7 Secrets for Pay Per Click Success

“Pay-for-Performance” or “Pay-per-Click” Internet advertising is making big waves lately, and the two biggest players are Google and Overture, which was recently purchased by Yahoo. Microsoft has since joined the fray with MSN Search and there are numerous other fish (albeit tadpoles) in the pond.



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