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Email Marketing Articles

Email Marketing Articles





Autoresponders, The Golden Rules

Copyright 2005 Michael Tansey Autoresponders are a perfect way to increase traffic to your site. They can save many valuable hours by automatically answering emails concerning frequently asked questions about a service or product or by sending a welcome letter to new members of your program. There are many ways that autoresponders can help your business. One of the most important is their ability to track the effectiveness of your promotions. Since autoresponders are one of the ...


Summary of Adestra's Presentation on Best Practice EZines at the July NEPA Conference

At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.


An Introduction to Auditing Your Email Audiences

Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. Associating your offering with a credible auditing organisation conveys images of trust, essential for first time advertisers unsure of your corporate reputation ...


Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.


The Importance of a Name in the Sent from Email Address

When using an email marketing tool such as Adestra’s Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use ‘sent from’ addresses that resonate with their audience for improved recognition.


Marketing Service

Marketing Service Marketing uses to involve the exchange of goods for an agreed amount of money. Today the word marketing has evolved into the complete phrase ‘marketing service’, which refers to the commercial processes involved in promoting, selling and distributing a product or service. There are marketing service specialists who work is a variety of areas on order to connect specific products or services with target market groups that include consumer, institutional, ...


Why Email Marketing Matters

According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you’re not sending out at least monthly email newsletters to your subscriber base, you should be. The true cost comes from acquiring the prospects and clients, not the three or four hours needed to create a monthly newsletter.


Ten Tips for Email Marketers

Here are the ten most important tips to ensure you're able to get the maximum return on your investment in permission-based email marketing.


Choose Your Email Marketing Software Wisely

Successful online business can’t be led without email marketing. Many people know that it is very important to have a web site but having a web site is only one step in creating successful online presence. You have to stay in touch with your clients and prospects. You need to have a two way communication with your clients and prospects and best way to do this is to have an email newsletter. To send emails to your customer you need the right email marketing software.


How To Improve Your Open Rates And Click Thru Rates In Your Email Campaigns

In this article I will give you several tips that can help you in improving your open and click-thru rates.


Some Simple Sure fire Strategies to Construct a Responsive Opt in List!

A responsive opt in list is an unbelievably powerful money-maker on the internet. With responsive opt in list you can guarantee yourself a steady income. A responsive opt in list will make money through you advertising other people’s products, through affiliate sales and of course through sales of your own. However, responsive opt in lists are not found commonly on the internet, primarily because owners of opt in lists do not put the time into building strong relationships with their ...


Domain Names & Email Marketing Strategies

If you've tried to use email marketing strategies you know how hard it can be. Getting recipients to open your email can be very challenging. I'm going to show you a technique that does NOT require that the recipient open the email at all. When you open your email In Box in the morning and 'weed out' the SPAM, how do you do it? By reading the subject line. Unless an email is blocked by a SPAM blocking application, the user reads the subject line ...


How NOT To Appear Like A Spammer

Unless you use the Internet only for surfing and never use your email address you've probably received something that is called spam.


What Is An Open Rate

Good thing in emarketing business today is that many people use email marketing as an item in their promotional activities. Many companies publish a company email newsletter in order to stay in touch with their clients and prospects and some other people only advertise in other email newsletters. Everyone have one thing in common – they want that their email newsletters open as many people as possible. In other words to have a good open ratio…


Email Marketing Essentials

Perhaps the most important component in turning visitors to your web site into customers is email marketing. Make no mistake. If you do not have an effective email marketing campaign you may be losing up to 95% of your potential customers.


Autoresponse Plus, The Email Marketing Solution To Increase Sales

Autoresponders in General Autoresponders have been around for quite some time. The Internet is overflowing with companies offering them packaged up with various features at various monthly fee levels. As more and more people do business on the Internet, autoresponders will take a special place in the overall marketing plan of any business on the net. They are the number one mechanism that helps businesses stay in close touch with customers ...


A Guide To Using an Automatic Responder

It's unbelievable....that many people do not know, that an automatic responder in your first few months of promoting your service, product or opportunity, is the most important tool in your box!


10 Ways to SCREW UP Your LIST

Just in case you don’t know, your ‘LIST’ – is you list of optin subscribers who have taken the time and effort to personally subscribe to your newsletter or ezine………..


Why Are People Cheesed Off With the Internet?

Having been connected to the "net" now for about eight years I can't help but notice the amount of deception that goes on. And it seems to be getting worse. It has got to the point where almost everything you read has to be viewed with a healthy degree of suspicion.


Proven Techniques For Building A Responsive List

We’ve all heard those who have Internet business-success stories proclaim, "Nothing will make you as much money as building a responsive list!" The trouble is, most people won’t let you in on their secrets for building these goldmines. In reality, it isn’t all that hard to do.


The Money's In The List But How Much?

The internet seems to be full of hyped up business opportunities. What evidence there is to support the feasibility of a business opportunity is often anecdotal – or we may be asked to take the word of a well known internet guru when he tells us that this is the “next big thing”. Sometimes he/she will be right of course (that’s how they get to be gurus).


Sucking in Readers: Proven Ways to Increase Reader Interaction

You've probably heard this educational philosophy: Tell me, and I'll forget. Show me, and I may not remember. Involve me, and I'll understand. Almost the same could apply to newsletters, except interaction in a newsletter is more than just about teaching and learning. For newsletter publishers, it's a great way to take a pulse on readers' concerns and interests. Often, the more successful college professors are those who interact ...


An Unexploited Market: Striking Gold Without Searching for El Dorado

Companies have been focused on using the Internet to market goods and services to the consumer. Many see this as the major revenue stream on the net. But there is an undiscovered El Dorado, a goldmine of opportunity that very few have begun to mine.


Building Relationships Takes Time: Overcoming the Overnight Surge Urge

Whenever we talk to a new or a "we hope to land soon" client, we are careful to stress the relational aspect of newsletter marketing. In fact, we go lengths to tell people that it takes time to build a list, time to develop trust, and time for people to feel comfortable enough to make the contact to initiate a purchase.


Email: When You Don't Get a Response

The lack of an email response is an issue I have grappled with many times especially since I rely on email as a primary means of communication rather than the phone because of my hearing loss.


Use Permission Based E Mail Marketing to Promote Your Home Based Business

With all the negative Publicity that S.pam is Getting, Permission Based E-mail Marketing is frequently too often overlooked as the Misunderstood step Child of Internet Marketing. Unfortunately Many people confuse Permission Based Opt-In E-Mail Marketing with that Ugly 4 Letter S-Word S.Pam.


3 Simple Steps on how to Get Unlimited E Mail Accounts for Pennies a Day

As an Online Home Based busy owner you will reach a point where all those free E-Mail Accounts just don't work anymore. It is possible to get Unlimited E-Mail Accounts for Pennies a Day just follow these 3 Simple Tips


Guarantee Recipients Opening Your Emails With These Secrets To Successful Subject Lines!

You’ve done the hardest part; you’ve captured your prospect’s email address. Now it is time to send your email to them. Most webmasters are thinking about what they are going to put in the email; how they are going to persuade the recipient to empty their wallet. This is all very well, but no matter how persuasive your sales letter is, if the email never gets opened, then it is useless. This is why the power of the subject line should never be underestimated. After the ‘from’ ...


Is Your Autoresponder Hungry?

Do you know how to feed it, so that it helps you to earn the money you deserve! Building your own profit pulling list is EASY when you know how!


Make Your E mail Signature File WORK for You

You're probably familiar with e-mail signature (or "sig") files -- they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files -- even AOL.



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