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Email Marketing Articles

Email Marketing Articles





Get Your SUBSCRIBERS to READ Your Emails Using These 3 Email Marketing Tips

As home based business owners, when we do marketing by email we ask ourselves, “Why are many of my subscribers not reading my emails? Why are they not buying my products?”


Article Websites for Content

Content article websites are a new business and they appear to be all the rage. Although authors must be careful as to which sites they post on, because so many come and go and then your articles are gone off the Internet. What can Article Sites do to compete in the competitive game of Article Content Websites without going out of business until the third month, which is the average. Here are some thoughts on getting your article content site up and running to compete so that you can maybe ...


Using Newsletters to Jack Up Revenues

A main use of a newsletter is to distribute information to your readers about your site including product announcements, site updates, news and more. For business or affiliate web sites the newsletter becomes a tool to remind your visitors about your site in order to bring them back or make a sale. Returning visitors are more focused on what your site has to offer. Also, the more your visitors come back, the more chance they will have to make a purchase. With this in mind consider designing ...


Spam, What is It Good For, Absolutely Nothing!

Unsolicited Commercial Email (UCE), or spam has reached epidemic proportions, and continues to grow. According to American Online, of the estimated 30 million email messages each day, about 30% on average was unsolicited commercial email. As a result of its very low marginal costs, spam has become extremely prolific. Regardless of how many emails are sent out, the spammers' costs are low, and constant. With numbers like these, there is a tremendous burden shifted to the Internet Service ...


How Email Marketing Can Transform Your Business

You might think it's a radical claim, but creating an email marketing program for your business can be a bit like installing your own cash machine! Marketing by email, if done properly, can produce instant results, generate sales within minutes, and over time builds customer loyalty, brand awareness and increased web site traffic.


Viral Mutations Of Email List Building: Creating New Strands! Part 1

The virus known as influenza has been around for thousands of years. Yet, no one on the face of the earth has ever been able to beat or destroy this damaging virus. This virus has become unstoppable, and has stood the test of time. Now what does this have to do with building your email list?


Email Marketing Software Helps You Keep Track of Your Marketing Campaign

For an advertising or marketing campaign to run smoothly and effectively good organization is required; for larger emailing campaigns this usually requires some kind of email marketing software. However, email marketing software has a lot more to offer than you would probably imagine.


I Think Your Form Just Ate My Email Address

I signed up for an e-newsletter today - at least I hope that is what happened. I am actually not entirely sure. I was going about my day and thought I would go to the website of one of the major political parties in Canada and signup for their e-newsletter.


Email Marketing Campaigns

Email marketing campaigns allow you to get in front of your clients time and time again, at a fraction of the cost of printed mailings. E-newsletters also add value to your web site, can boost holiday sales and can make your marketing job easier.


How to Measure Return on Investment for Email Marketing

Half of email marketing agencies taking part in the DMA email benchmarking study reported less than 40% of their clients tracking ROI. (Source: DMA Email Marketing Council)


Building An Explosive Mailing List

Building a mailing list is essential to any business regardless of how they operate. Both online and offline businesses strive to grow there customer lists as big as possible. You see, when you have a list you can easily sell new products all the time. It's as easy as sending out an email blast and just like that, you have potentially earned hundreds even thousands of dollars overnight.


Email Marketing: 8 Reasons Why It is Ideal for Small Businesses

Email has revolutionised business communications over recent years and has rightly earned the label of the Killer Application of the Internet. The use of email marketing has had a similar and profound impact for companies looking to promote their products and services.


Marketing Via Email: Why Aren't People Replying?

Chances are if people haven't requested to receive an email from you then you are wasting time. Let me guess your routine:


Email Communication is Dying What's Next?

Currently there are 3 main types of broadcast Internet messaging systems that you can use to deliver newsletters, e-zines and other informational materials to your customers.


The Biggest Mistake That People Make With Email Marketing

The number one biggest mistake people make with email marketing is people do not understanding the power, nor use the full potential of this application as a medium of communications.


How to Earn a Small Fortune With Autoresponders

Did you know that on their own, autoresponders can be extremely profitable marketing tools? The catch is that if you don't know how to utilize autoresponders, you could end up frustrated. Here is a simple ten-step formula for profiting with autoresponders.


The Case Of The Duplicate Freaky Email Marketing Message

The other day a friend of mine received a rather strange Email Marketing message. What made it even more odd was that this was the second time he had received the identical type of message in just a few weeks.


The Game of 'Did Your Email Message Grab My Attention?', Distribution Pending

I have an interesting morning work routine. It’s sort of like a game really. I call it - “which Email Marketing messages will I read today and which Email Marketing messages will I delete without reading?” or Did Your Email Message Grab My Attention? I have to play this game because if I read every Email Marketing message I received I would never be able write in this blog, attend to personal hygiene or do anything else for that matter. So how ...


Mailing Lists - The Key To Successful Business Promotion

If you've been online for more than an hour, you've heard some Internet marketers say, "The money is in the list!"


How to Start Your Own Mailing Lists

With personalised and permission based email service you can generate more leads and increase your response rates. If you have an internet business and looking for quick ways to reach out to people then email marketing could be one of the cost effective solutions available today in the market. You can either rent email lists from large companies who will be more than glad to send your newsletters to thousands of people out there, who have no interest in your product or service. Or you can ...


Specialized Mailing Lists Make All The Difference

If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your mailing efforts aren’t wasted. There are a few different ways that you can get an adequately targeted list. As always the first step is to determine who your target market will be. Should you market to consumers or businesses? For ...


7 Email Marketing Best Practices

Email is the most used service on the Internet and, doubtless, most useful. Many people use the Internet only for checking their emails. Email marketing can be useful only if done right. Otherwise, it can get you more harm that benefits. However, there are things you can do in order to ensure that your email marketing campaign is going to be successful. In this article we provide you with 7 email marketing best practices.


Email Marketing - Your Route to Success

Sending emails to existing and potential customers is said to have a response rate of 3-5%, which towers over direct mail or press advertising. Why is it so successful and how can you maximise your chances of success?


Email Marketing Best Practices

Now that we’ve explored the importance of sending permission-based email, let’s take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating customers, and getting your messages blocked before they even reach your recipients.


Top Tip: Down editing Your E mail

Down-editing your e-mail is a necessary skill that adds to clarity in your communications and helps avoid misunderstandings. In addition, responding point by point to those who e-mail you also shows consideration for their time and your command of technology.


Why Use Permission Based Email Marketing?

The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It’s far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising.


Guidelines For A New Sending Paradigm Part 1 of 5 Treat Email as a True Risk and Cost Center

Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift. The five guidelines included in this series should become watchwords for ezine emailers as they incur the risk and responsibility of sending newsletters or any other repetitive type of email. Part 1 of 5: Treat Email as a True Risk and Cost ...


How To Triple Your Sales & Profits With A Powerful Follow Up System

No matter what you sell... products, services, or causes... one of the key ingredients to your success will be the attention you give your sales lead follow-up system.


Protect Yourself from Being Accused of Sending SPAM

Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.


5 Ways to Get Better Email Marketing Data Quality at Point of Collection

Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.



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