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Email Marketing Articles

Email Marketing Articles





Email Excellence: Essentials of Email Etiquette

Email is one of the most powerful tools you will use to grow your business. Often, it is the only way you will have to interact with prospects, many of whom will be in countries far away from your own. Follow these simple rules and you will have mastered the art of effective communication via email.


Elements of an Effective Email Message

Email is one of the few things that all internet users have in common. Email is free, user friendly and everywhere! This is what makes it such a powerful marketing tool!


A Great Email Promotion

Email is very powerful and many people are constantly asking how to get their advertisement to a lot of people without spamming. How do you use email to reach people that have not opted in to your newsletter without spamming?


How Not to Design an Email Campaign

1. WRITE IN ALL CAPITALS. People love getting yelled at. They never get enough verbal abuse from their family, coworkers, and fellow commuters. So, go ahead SHOUT AT THEM. Hey, if you're lucky, maybe they'll return the favor. 2. Include your URL (website address) from the very beginning. While you're at it, go ahead and tell them what they're getting for Christmas and how all the magic tricks are done. No one likes surprises or suspense. Don't give ...


Article Marketing Managing Mailing Lists

~ Initial Shock ~ It can be a shock for many when they start publishing articles online, especially when using either an article submission service or article submission software. You submit your article, and suddenly you are flooded with emails, firstly to actually subscribe to the various mailing lists to which your articles are published, and secondly when as often as not, you start receiving hundreds, if not thousands of emails from other authors on topics you have ...


Smart Tips for Putting Your Sales on Autopilot

One of the most important features the Internet offers is interactivity, and the sequential autoresponder has become the most effective tool for the Web marketer to exploit this dynamic.


Get Your Emails Delivered!

Deliverability is today’s biggest issue for every email marketer. Email marketers face deliverability problems because of email overload. Many people who spend much time online and that have businesses very much related to computers and Internet often get more than 100 emails per day. Usually, 8 out of 10 emails are considered as SPAM. Problem is that your email message, supposedly that you are legitimate marketer and have permission for contacting, can be flagged as SPAM. This can make ...


Email Marketing Lesson: How To Cure Email Marketing Irregularity and Constipation

This diary entry is based on real life events. Dear Email Marketing diary, About six months ago, I went for my yearly visit to Dr. E. Newsletter. He poked and prodded and checked to make sure everything was working as it should, then he sat down on his little stool, looked me straight in the eyes and asked: "How is the plumbing?" I blushed, made note of the nearest exit, squirmed on my seat and said, "I thought you were a marketing doctor. Since when do you ask ...


EMAIL MARKETING – Required, a Method in the Madness

As you get started in internet marketing all of you might have come across gurus proclaiming their wisdom that “the money is in the list “. Like all newbies to marketing you start focusing on building your list . You try every software ,every promotion method in an attempt to build your list of subscribers.


10 Quick and Easy Steps To Building A HIGHLY Targeted And Responsive Opt In List

We've all heard it that in order to stay in business online you need to build a Targeted 'Opt-In' list.


Miss This Crucial Point and Your Opt in List Will Cost You Plenty

You have been told countles times that one of the "secrets" to making money online is to own an opt-in list. In fact you know of many people who own opt-in lists and they make fortunes from them, so why is it that after following all the advice you can't make anything from your own list?


How To Rake In the Sales From Your Loyal Opt In Subscribers for Free

If you're anything like me, you've probably heard it a thousand times before, stored it in the back of your memory bank, and haven't had the desire to go back there to get it. Well, now's the time to start acting on what I like to call “The Undiscovered Gold Mine.” What I'm talking about is the marketing power of an opt-in email list.


Bulk Email Marketing Is The Easy Way To Get Clients

Without bulk email marketing, no online marketing program is complete. Even more important, no Internet marketing program can hope to be effective without any bulk email marketing program.


How to Create a High Conversion Squeeze Page for Building Your Opt in List

Want to build a huge opt-in list to leverage your Internet marketing efforts but don’t know where to start?


Creating Messages That Get Results

This is where the real meat of e-Marketing begins. You have a list of hungry subscribers at your fingertips and now you need to convert them into customers. You want to send them the best offer possible, presented in the best possible light.


Three Solo Ads Secrets That REALLY Work

In this age of blogs, podcasts, Google Adwords and article syndication, you might by wondering why in the world an article about solo ads would be worth reading. But, solo ads are still incredibly powerful.


Email Marketing Strategies That Work

Strategy One: Brand identification Brand identification is one of the fundamental concepts of marketing, and you can use emails to contribute to yours. Brand identification is letting people know who you are, and what you stand for, by creating an image in their minds. This is literally gold in the marketing arena. We pay more for Nikes, not because they're always better than competitors, but because of the image that advertisers have created for ...


Email Appropriate Ad Copy

This article is more along the lines of a rant, and should be skipped by the faint-hearted reader. Having given the proper disclaimer, let's get right to the point of making fun of some really bad promotional copy.


Managing Your Mailing List

I subscribe to quite a few different email lists. I receive newlsetters, links to ezine sites, special sales bulletins, articles on self improvement, and even regular updates on the progress of my favorite science fiction pictures. I'm a big fan of information, and thanks to electronic mail, I can receive loads of it on a daily basis.


24 Tips To Set Up An Effective Email Marketing Campaign Part 1

Email marketing is directing your messages to targeted addresses. These addresses are either rented or gathered from your opt-in list. Don’t worry. This is not spamming. The people whom you send messages to want your information.


Email Marketing Lesson: The Easiest Way To Make Your Email Newsletters Effective

If you grasp today's lesson with clarity and apply the principles to your future Email Marketing campaigns I know you will not only be sporting a spring in your step but your wallet will need to be expanded as well. Oh, and I almost forgot, mastering these principles won't take a lot of your time and it isn't hard to learn. After today's lesson you will understand the easiest way to make your Email newsletters effective.


Email Marketing Lesson: How To Build An Email List, Part One of Two

So why do so many people cry and pull their hair out when it comes to building an email list? It's really simple - they don't know how to do it.


Email Marketing Lesson: How To Build An Email List, Part Two of Two

Do you remember the word I made up last time? Unjoin. Today I'll let you know what the concept of unjoining means and how it will get you in trouble with your customers. So, what does it mean to 'unjoin' a list before you join it? Here are two real life examples I came across the other day from two very large companies who should know better (I will leave the guilty parties unnamed). Real life example one - From a large multinational car company ...


Email Marketing Lesson: How To Stop Being A Bore With Your Email Marketing Messages

Let's make sure we understand what constitutes a boring Email message. 1.Boring Email Marketing messages don't keep your customer's attention. 2.Often, boring Email Marketing messages don't get read. 3.More often, boring Email Marketing messages get put right into the delete box. Ouch! But there is something that is worse than all of this. ***It makes me sad just to think about it. --Boring Email Marketing messages --often ...


Email Marketing Lesson: One of the Seven Deadly Sins That Will Sabotage Your Email Newsletter

As I was looking around the Internet this week I was reminded of something that I have seen so many email marketers miss. It's so simple I can't believe anybody does it, but everyday I open my inbox, I see it dozens of times.


Email Marketing: What's the Ideal Length for a Sales Email?

A new client recently asked a question about the best length for a marketing email. I think many of us assume that emails should be brief. It’s probably a carry-over from the early days online when connection speeds were so slow. Longer messages took forever to retrieve so we avoided them. Yet, there’s no rule that says an email MUST be brief. So far as I know, there hasn’t been much research done to validate an ideal length one way or the other. I did a little ...


Email Marketing Lesson: Privacy Policies and Email Marketing

For those of you who know me you’ve gotten the message that I am passionate about customer privacy. What kind of an Email Marketer would I be if I wasn’t?


Auto Responder Value

Auto responders are essential tools for internet marketing. They send instant information, follow up automatically, and will deliver a multi-step course, publish ezines, and promote backend product. The auto responder is like a subscription in a box that is fully functional.


How to Customize Your Business Email Marketing Campaign 3 Easy Steps to Get More Profit

How are you treating your subscribers? Do they know you care for them? Your customers want to see that you don’t focus on money but on helping them. In other words, you’re not just sending them emails on products to buy. You also send them free information. You talk to them by telling them some personal information. Do you just talk about you and how products helped you? Put yourself in the subscriber’s shoes. What types of emails do you want to read? You would want to ...


Avoid Being Accused of Spamming 2 Email Marketing Tips

Don’t be wrongly accused of spamming again. Avoid having your email messages instantly deleted by your subscribers. If your emails are confused as spam, guess what, your customers won’t get a chance to read them. Your email only sometimes ends up in the spam folder or junk folder! Therefore, you must avoid these 4 common mistakes in your email marketing campaign. 1) spam-trigger words in your email messages and subject line 2) don’t remove ...



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