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Copywriting Articles

Copywriting Articles

4 Tips for Writing Successful Swipe Copy

© 2005 by Bruce Carlson Master copywriter and marketer Dan Kennedy, in his highlypopular and successful copywriting seminars, likes to tellhis students that "sometimes good enough is good enough"when it comes to a piece of sales copy. What does Dan mean by this? Simply put, you don't need to reinvent the wheel in orderto write successful copy. What has worked in the past canand will work again. Learning to effectively "swipe" from winning sales lettersis one of the most important ...

10 Things to Expect from Your SEO Copywriter

From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up.

Can Anyone Succeed as a Freelance Copywriter?

This is a question that can be answered in a lot of different ways. But let's start with a perfectly simple and honest answer. No. No, in spite of what you might hear or read elsewhere, not everyone can succeed as a copywriter, freelance or otherwise. If someone tells you different, they are not telling you the whole truth. If someone says, "If I did it, anyone can..." that is a tried and tested half-truth that should make you cautious. You want the truth? If you want to succeed as a ...

Make Your Website Headline Sell

When a visitor arrives at your website, the first thing they look at is the headline. You have just a few seconds to make a good impression. Otherwise, they may not stick around to read the rest of the page.

How to write your website in 60 minutes

Don’t be daunted at the prospect of writing your website copy. Here’s a simple outline that shows you how to compile the framework for a successful business website – and it shouldn’t take more than 60 minutes.

Why search engine optimisation is doomed ... and quality content is the best strategy for your website

If you have a website, sooner or later you’ll get interested in search engine optimisation. It’s the art (or is it a science?) of tweaking your website copy and links, so your site ranks higher in the search engines.

Creating A Search Engine Copywriting Plan

by Karon Thackston © 2005 Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft. Shoving keywords in anywhere they can possibly go is not considered search engine copywriting. The process is more defined than that. Successful SEO copywriting takes planning. Any half-hearted efforts at writing copy ...

Review: Landing Page Handbook: How to Raise Conversions

by Karon Thackston © 2005 If you've been online for any length of time at all, I'm sure you know of Marketing Sherpa. This trusted and dependable source for online marketing information has put out some of the most widely known and highly praised books and reports available today. Some of their repeated best sellers include, "Email Marketing Metrics Guide" and "How To Get Your Permission Emails Past Filters." Marketing Sherpa ...

10 Things You Should Expect From Your IT Copywriter

Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world – someone who’s not afraid to call themselves an “IT Copywriter”. So how do you know when you’ve found ...

A Day in the Life of a Freelance Copywriter

Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter!

Keyword Article Writing: the Key to Your Success!

Ready to jump on the keyword article bandwagon? Billions of companies are using keyword articles to gain free exposure on the internet. Whether you're a netpreneur marketing a product or a writer seeking freelance work, odds are you can benefit tremendously from keyword articles.

Power Writing 101: Tips and Tricks to Get You Taken Seriously!

In my ten years as an advertiser, I’ve encountered plenty of folks with a flair for writing. They were born having some idea of where to put the words within the sentence, and the sentences within the paragraph. They usually know what words to use – when to say ‘bloom’ instead of ‘grow,’ or ‘confused’ instead of ‘befuddled.’

Top 3 Reasons Why Your Headlines Fail

Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter.

Use a Guarantee In Your Headline To Increase Trust.

Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing.

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Many of the Super Bowl ads fall in this category. While they are often funny to watch, most people don't remember what company the ad was promoting.

Personalize Your Headlines For Increased Profits!

Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has become quite common in email marketing.

Five Sections of Your Copy Guaranteed To Get Read

by Karon Thackston © 2005 Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do next? Give up? What difference does it make if only about 20% will be read anyway? It makes a world of difference. Especially if you understand that there are some sections ...

Winning Words for the Web

Winning Words for the Web by Oscar Bruce Copyright: 2005 Article Autoresponder: Author Contact Email: Formatted to 65 Characters per Line Word Count: 445 words ----------------------------------------------------------------- TERMS OF REPRINT - Publication Rules The requirements for publishing this article are: * You May Not change the content of the article, except for minor corrections for layout, ...

How to Negotiate Rates with a Freelance Copywriting Expert

Lots of people who seek out my copywriting services are concerned about money. Rightfully so. I’m a small business owner too, and I know what it is to have that do-it-yourself mindset. (It’s exhausting!) But entrepreneurs like you and I often overlook the very reason to contract a job out in the first place. Which is: the terms of the contract and the amount of money spent are totally controlled by you!

The Formulas Freelance Copywriters Employ When Creating Web Content

What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There’s not a lot more information about the process. What are the tricks of the trade and how do you get value for money when hiring a freelance writer?

An Editor Spins Her Thoughts about Web Content

A glossy magazine placed an advertisement on its Web site, targeting the publication’s upscale subscribers. The expensive ad emphasized how perfect the tiniest detail would be for guests who stayed at a certain, very fancy hotel. There was only one small problem in the ad, but it was big enough to undermine the credibility of the hotel’s claim to perfection. The headline blared, When Everything Has to Just Right. Uh-oh. What happened to the “Be” before the “Just ...

Writing To Overpower Your Competition

by Karon Thackston © 2005 "We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn’t matter if you held a monopoly on your particular product or service; you'd still have competition. How? Because your competition doesn't come from a singular source. There may be no other businesses that sell the product or ...

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