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Copywriting Articles

Copywriting Articles





What Is Persuasive Copywriting And How Can It Help Your Business?

Persuasive copywriting is what draws the attention of prospective customers. They see your product and are drawn it. But what makes this happen? What words can win a customer over without having them laugh at overstatements and hype? Persuasive copywriting is the style of writing that every business needs in order to get customers to purchase something. Online, there is a large market for individuals who can write in a persuasive style. Sure, everyone has their own specific style, but the only ...


Web Coach Tip: You TOO, Can Avoid This Deadly Mistake When Writing Your Own Web Copy

Copyright 2005 Donna Payne I recently completed a kick-butt piece of compelling sales copy for a business coach, who tried to ‘stay awake during the operation’ and change what I had written. The section in question was the sub-head title: “Attention: Success Minded Entrepreneurs and Small Business owners” She changed it to: Attention: Management or technical consultants, CPA’S, Attorney’s, Financial Planners, Nurse Entrepreneurs, Corporate Trainers, Veterinarians, Executive ...


Common Mistakes That Can Kill Your Web Copy

by Karon Thackston © 2005 http://www.copywritingcourse.com Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mistakes was made and that killed the copy… dead. Once you understand why these mistakes are, in fact, mistakes, you can easily avoid them. It isn't like they are complicated concepts. It just ...


Top 10 Most Common English Goofs by Web Authors

Top 10 Most Common English Goofs by Web Authors by Kempton Smith In reviewing and browsing web sites over the years, I have compiled a list of the most common misuses of English by web authors. Here they are in Letterman (reverse) order. 10. Who, which or that? "Who" (or "whom") refers to persons. "Which" refers to animals or things, never to persons. "That" can refer to either persons or things. Examples: The girl who was ...


One Step to Better Copy

The Roman poet Horace said, "You must often make erasures if you mean to write what is worthy of being read a second time." Two thousand years later, those words still hold true. If you're responsible for the content of a website or newsletter, then erasures - editing - can make your words worthy of being read a FIRST time. Erasures are one thing you can do (or rather undo) to raise your content and your promotional materials above the mediocre writing that ...


5 Powerful Article Writing Tips

Writing articles is one of the most powerful, if not the most powerful methods of building your reputation and your online business. Not only do you get unlimited exposure, but it is fre^e as well! If your article is well-written, you will probably get listed on numerous websites as well as in several ezines. This will establish you as someone who knows what they are talking about and will more than likely bring you many visitors ...


How To Take Your Freelance Writing Chances

Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again. The goal of any career, particularly as a freelancer, is to have steady business. Instead of continually needing new clients or another job to fill your day, why not utilize repeat business? When you make the most of your freelancing time you are helping yourself to gain more ...


Copywriting: Engage Prospects By Involving Their Senses

Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.


The Opportunities As A Freelance Proofreader in the UK

A UK based freelance proofreader should be able to provide quality products for the United Kingdom audience. There are many differences in the type of work that is produced for the United States and that which is produced for the United Kingdom. The job of the proof reader is virtually the same as it is for those who do proof reading in the United States, but the language is what the tricky aspect is. Freelance proofreader opportunities are available, and wildly sought after as well. For ...


Are You a Freelance Writer? - Then You Need a Website

As a freelance writer, it is important to present yourself to your clients in a highly effective way. One of the most effective methods that freelancers use is a website. You can and should produce your own website to draw people in and learn about your skills. But, what should you put in your website? And, is it really cost effective to maintain a website that you don't know in advance will get used? Your website will allow you to showcase your talent. You can providing clients with a ...


Copyright, Copyrighting and Online Copyright Abuse. Save Yourself the Headache by Reading This!

Lets start with copyright infringement. It is easily explained as copying someone else's work without gaining permission first. This includes publishing other peoples work to your web site, newspaper, magazine or even just downloading it to your computer can be seen as copyright infringement. The last is known as a grey area. Other peoples work means anything created by a person. It can be written content, graphical content, musical content or even html, JavaScript, PHP, CGI, patterns, ...


Why didn't I think of that? Jaw Dropping Ad Copy Secrets

Congratulations, you've finally finished your ad copy. You've gotten feedback and it all looks good. Now do something to make your copy even better. For instance? Well...


How To Generate FREE Publicity For Your Product, Service, or Cause...

One of the most misunderstood and most underutilized promotional tools available to small businesses is FREE PUBLICITY.


People aren't interested in you or your company

Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company.


How To Effectively Hire A Ghost Writer

In today's busy world, whether your business is large or small, it is easy to become over whelmed with day-to-day tasks. Suddenly you realize that you need to update your web presence content or you need to have a processes and procedures manual on-hand in case of key personnel being out. It just becomes too much to handle! Or perhaps you need to produce articles to promote your business, but writing simply isn't your forte. What do you do? It's simple; hire a ghost writer to assist you in ...


7 Steps You MUST Take Before Writing a Word of Copy!

Special Requirements for Reprint: Please include Lorrie's full name, website and resource box with live hyperlinks. Email a copy of the published article to redhotcopy@hotmail.com.


How To Find Freelance Jobs - Writing About Food

Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept. For many, getting their foot in the door is the most important and most challenging first step. In order to succeed, a wide range of knowledge is needed as well as a good base of experience.


Write Right

The rich and colorful descriptors flowing from your deft digits on a seasoned keyboard will tantalize and transform your rapt audience. What?! That line may be too flowery but does show how important it is to write advertising copy that demands to be noticed.


How To Find Freelance Copywriting Jobs

Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a few things you need to do in order to get the freelance copywriting jobs that you have been looking for.


How To Become A Freelance Copywriter In New York

As a freelance copywriter in New York, your work is never done. What? Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City?


10 Sure Fire Phrases That Will Increase Your site Traffic

1 "Bookmark This Web Site Now" Tell your visitors to bookmark your web site. They may see your web site listed in their bookmarks and visit again. You should also give then a good reason to bookmark your site. For example tell them you add new content everyday. Wording: Just press “ctrl + D” to Bookmark This Web Site Now.


How You Can Create Advertising That SELLS!

Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written, poorly designed, poorly targeted, and poorly placed.


Limited Time Only (Shh! It's A Secret)

by Karon Thackston © 2005 http://www.copywritingcourse.com Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to “limited time only” offers, lately I've noticed a disturbing trend. Copywriters seem to actually be hiding the phrase! Let me give you some examples. I received a fabulous email from a ladies clothing site at which I like to shop. It was for 50% off ...


Cashing In On the Customer Success Story

Cashing In on the Customer Success Story By Christine Taylor Next to white papers, customer success stories  or case studies  are the most popular tool in the technical marketer’s toolkit. That’s because it’s one of the most powerful tools available to your sales force. Why are they so popular? Because they are compelling to prospective customers. References and testimonials are great things to have but customer success stories flesh out those testimonials and give ...


The Power of Testimonials - Unleash the Marketing Prowess of Credibility

Creating a sense of credibility for your product and website is very important and if you are successful at it then you will increase your sales by boosting the number of customers you receive.


10 Words That Can Have A Huge Effect

1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.


Profitably Using White Paper

Profitably Using White Papers By Christine Taylor Most B2B companies have a white paper under their belts or are planning to write one. But it's not enough to write a white paper. You also need to distribute your white paper to your prospective customers and channel partners. For example, channel executives can sharply increase qualified leads to pass along to their channel partners and can offer the same white paper for channel partner sponsorship. Marketing executives can generate a ...


Writing A Business Website Sales/Marketing FAQ

Everyone on the web thinks they can write a FAQ. But then why are so many FAQs so lacking? How often have you read a FAQ and thought, "that didn't tell me anything I needed to know!"?


6 Article Marketing Smarts: How To Get More Reprints And Exposure

Copyright © 2005 Priya Shah Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign? It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity. One way to measure article performance is to check how many times your article has been picked up and ...


Discover Your Creativity

As a growing copywriter and Cyberspace Marketeer, I often seek new ideas and ways of doing stuff.. But before this process can happen, I have to “pay my dues.” I do this through research over the Internet. I get out and socialize, during work time and play time. Only afterwards am I able to discover and lay out creative, unique solutions



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